Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2025 Week 7 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 10, 2025
The MHSAA Football Playoffs don't start for three more weeks. But this weekend definitely feels playoff caliber.
At least 25 games could end tonight or Saturday with a team celebrating a share or more of a league championship. A few more of our top matchups will set up similar showdowns over the final two weeks of the regular season.
Follow scores for every game across the state this weekend on the MHSAA Scores page, check out standings for every league on those teams' pages, and watch several of those title deciders unfold on the NFHS Network, including all games with “WATCH” linked below.
Bay & Thumb
Millington (5-1) at Elkton-Pigeon-Bay Port Laker (6-0) WATCH
Millington’s loss to Cass City in Week 4 was in league play since 2022, but the Cardinals still can claim a share of the Big Thumb Conference West title with a win over the Lakers, whose only single-digit game this season was an 18-13 win over Cass City in Week 3. Millington won last year’s regular-season matchup 28-0 and then a 42-14 playoff rematch on the way to claiming the Division 7 title. Laker has given up only 47 points this season with impressive shutouts of Ubly and Central Montcalm.
Keep an eye on these FRIDAY Linden (5-1) at Fenton (4-2) WATCH, Bay City John Glenn (4-2) at Freeland (5-1) WATCH, Reese (4-2) at Harbor Beach (6-0) WATCH, Ithaca (5-1) at Saginaw Nouvel Catholic Central (5-1) WATCH.
Greater Detroit
Gibraltar Carlson (6-0) at Brownstown Woodhaven (6-0) WATCH
Carlson brings a combined 34-3 record in Downriver League play this decade as it seeks a fifth-straight league title – and fifth-straight win over Woodhaven, which last won the Downriver in 2019. The Marauders spent their lone nonleague week doubling up reigning Division 5 champion Pontiac Notre Dame Prep 42-21 in Week 3, and a week later they avenged last season’s lone Downriver defeat by edging Trenton 17-14. Woodhaven also working to return to the playoffs for the first time since 2022 and hasn’t had a game closer than 24 points this fall.
Keep an eye on these FRIDAY Clarkston (5-1) at West Bloomfield (5-1) WATCH, Detroit Central (5-1) at Detroit Pershing (4-2), Almont (6-0) at Richmond (6-0) WATCH, Detroit Edison (5-1) at Harper Woods Chandler Park (5-1).
Mid-Michigan
Fowler (5-1) at Pewamo-Westphalia (5-0) WATCH
These longtime rivals have split their last four games against each other, Fowler claiming last year’s 14-11 on the way to the Central Michigan Athletic Conference title. This time they’ll meet in a league schedule finale, with a winner-take-all for the title guaranteed. The lone loss between them this fall was Fowler’s to still-undefeated Hudson in a season opener, and the Eagles have not given up more than seven points in a game since. The Pirates haven’t given up more than six points in a game all season and had an extra week to prepare for this one with an open date last week.
Keep an eye on these FRIDAY Kent City (6-0) at Central Montcalm (5-1) WATCH, Montrose (6-0) at New Lothrop (5-1) WATCH, Grand Ledge (6-0) at DeWitt (6-0) WATCH, Battle Creek Harper Creek (5-1) at Hastings (5-1) WATCH.
Northern Lower Peninsula
Mancelona (4-2) at Charlevoix (6-0) WATCH
Charlevoix has clinched an outright championship in the Northern Michigan Football Conference Leaders division, while Mancelona is tied for first in the Legacy with two league games to play and the big one a Week 9 date with co-leader Maple City Glen Lake. The Rayders certainly will provide some prep as the Ironmen ready for that deciding matchup, but there’s plenty at stake for Charlevoix too as it’s downed Mancelona in eight straight and is one of only six Division 7 teams still undefeated this fall.
Keep an eye on these FRIDAY Kingsley (4-2) at Cheboygan (3-3) WATCH, East Jordan (3-3) at Harbor Springs (3-3) WATCH, LeRoy Pine River (4-2) at Manton (4-2), Bay City Western (3-3) at Traverse City Central (3-3).
Southeast & Border
Hudson (6-0) at Clinton (5-1) WATCH
Undefeated and with all of its games against Division 5, 6 and 7 opponents, Hudson has the highest playoff-point average in Division 8 by a comfortable margin and can add to it against Division 7 Clinton. More importantly, they are the only two teams undefeated in Lenawee County Athletic Association play, and the winner this weekend clinches a share of the championship. They’ve split their last two meetings, Hudson claiming last year’s 22-6 during an outright championship run and after Clinton handed the Tigers their most recent league loss, in 2023.
Keep an eye on these FRIDAY Riverview (4-2) at Monroe St. Mary Catholic Central (6-0), Leslie (4-2) at Napoleon (4-2), Harper Woods (6-0) at Saline (6-0) WATCH, Adrian (5-1) at Ypsilanti Community (3-3).
Southwest Corridor
Portage Northern (5-1) at Portage Central (6-0) WATCH
The winner clinches a share of the Southwestern Michigan Athletic Conference West title. Northern also is seeking its first win in the rivalry since 2022, and they almost assuredly will meet again in the playoffs next month with Central fourth in Division 2 playoff-point average and Northern No. 13. Central also has given up only 10 points this season – all coming over the last two weeks – giving Northern another potential spoiler goal coming off last week’s 42-36 win over St. Joseph and having scored at least that many in four straight games. To that end, Central has yet to score fewer than 41 this season.
Keep an eye on these FRIDAY Kalamazoo Central (3-3) at Battle Creek Central (4-2), Dowagiac (4-2) at Buchanan (4-2) WATCH, Bronson (5-1) at White Pigeon (6-0) WATCH, Springport (6-0) at Quincy (4-2).
Upper Peninsula
Gaylord (6-0) at Escanaba (6-0) WATCH
Neither of these teams made the playoffs in 2024, much less competed for the Big North Conference title. But they did play one of the league’s closest games, a 19-15 Gaylord win, and this time the victor will clinch a share of the league title and keep an undefeated season going. Escanaba is coming off breaking a seven-game losing streak against rival Marquette with last week’s 38-20 victory – while Gaylord started league play with a 28-27 win over the Sentinels a month ago.
Keep an eye on these FRIDAY Iron Mountain (4-1) at Bark River-Harris (4-1) WATCH, L’Anse (4-2) at West Iron County (2-3) WATCH, Petoskey (3-3) at Marquette (3-3) WATCH, Negaunee (4-2) at Menominee (6-0) WATCH.
West Michigan
East Kentwood (5-1) at Hudsonville (6-0) WATCH
East Kentwood faded just a bit from the Ottawa-Kent Conference Red spotlight after a 21-14 Week 4 loss to Rockford, but can reclaim it almost entirely with a win over the Eagles – who themselves are coming off a 35-28 win over the rival Rams. When last these two met, Hudsonville edged East Kentwood 25-23 in a District opener last fall. A Falcons win this time could result in up to four teams being tied for first in the league, while a Hudsonville win would put them one away from clinching a repeat title.
Keep an eye on these FRIDAY Grand Rapids South Christian (3-3) at Zeeland East (4-2), Grand Rapids Catholic Central (6-0) at Holland Christian (4-2) WATCH, Whitehall (4-2) at Ludington (6-0), Belding (5-1) at Muskegon Oakridge (5-1) WATCH.
8-Player
Deckerville (6-0) at Kingston (6-0) WATCH
No one should be stunned if both of these rivals end up playing for 8-player championships next month at Superior Dome; Deckerville is No. 4 in Division 2 playoff-point average, and Kingston is No. 5 in Division 1. But first they must face off in what may turn end up one of the best 8-player games this regular season, with a share of the Big Thumb Conference Blue title on the line. Deckerville swept last year’s meetings, winning by 44 and then 34 points on the way to a perfect season and Division 1 title. Kingston has reached 64 points in four games this season and will face an Eagles defense that hasn’t given up more than 20.
Keep an eye on these FRIDAY Breckenridge (4-2) at Gaylord St. Mary (6-0), Rogers City (4-2) at Mio (5-1) WATCH, Norway (6-0) at Newberry (5-1). SATURDAY Gogebic (6-0) at Lake Linden-Hubbell (5-1) WATCH.
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PHOTO A pair of Holland Christian defenders pursue an East Grand Rapids ball carrier during the Pioneers' 41-21 win last week. (Click for more by MI Sports Photo.)