Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2025 Week 5 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 26, 2025
Football falls always seem to move fast, and we’ve already reached the midpoint of this 2025 regular season in what again feels like record time.
It’s never too early to start considering playoff possibilities, and you can follow along with by keeping an eye on MHSAA.com’s Playoff Point Summary page, which shows how all teams rank in their respective divisions, updating as scores are received all weekend. Remember, the top 32 in 11-player divisions and top 16 in 8-player will continue once the regular season concludes Oct. 25.
Scores for every game across the state this weekend will be posted on the MHSAA Scores page as they conclude. Tune into several on the NFHS Network, including those with “WATCH” linked below.
Bay & Thumb
Port Huron (3-1) at Port Huron Northern (3-1)
The midpoint of the regular season is also the midpoint of the Macomb Area Conference Blue schedule, and the standings show these two as the only teams undefeated in league play after two games. They’ve split their last eight, with two of those matchups in the playoffs. Reigning league champion Northern’s loss this season came to still-undefeated Madison Heights Lamphere by a 3-2 score, and the Huskies won last year’s showdown with the Red Hawks 30-23.
Keep an eye on these FRIDAY Clio (4-0) at Goodrich (4-0) WATCH, Unionville-Sebewaing (3-1) at Harbor Beach (4-0) WATCH, St. Clair Shores South Lake (3-1) at Marine City (3-1), Traverse City Central (2-2) at Midland Dow (3-1) WATCH.
Greater Detroit
South Lyon (4-0) at Walled Lake Western (3-1) WATCH
South Lyon is seeking to make the playoffs this season for the first time since 2022, and also sits alone atop the Lakes Valley Conference after Western saw its league winning streak end at 28 games with a Week 3 loss to Waterford Mott. The Warriors have defeated South Lyon the last three seasons, including 49-7 a year ago. But the Lions already have avenged 2024 defeats to White Lake Lakeland and Milford.
Keep an eye on these FRIDAY Farmington (3-1) at Birmingham Seaholm (4-0) WATCH, Rochester Adams (3-1) at Clarkston (3-1) WATCH, Detroit Community (4-0) at Melvindale Academy for Business & Tech (4-0), Grosse Pointe South (4-0) at Roseville (3-1).
Mid-Michigan
Michigan Center (4-0) at Leslie (4-0) WATCH
These two are only a game into the Cascades Conference East schedule but the only teams undefeated overall in the league with the next-best 2-2. This fall has seen nearly a direct reversal of Michigan Center’s 1-3 start a year ago, when the Cardinals then fell to 1-4 with a 33-31 loss to the Blackhawks. Leslie is the reigning league champion and last week avenged its lone 2024 regular-season defeat by downing Grass Lake.
Keep an eye on these FRIDAY Northville (4-0) at Brighton (3-1) WATCH, Grand Rapids Catholic Central (4-0) at Middleville Thornapple Kellogg (3-1) WATCH, Montrose (4-0) at Ovid-Elsie (3-1) WATCH, Williamston (4-0) at St. Johns (4-0) WATCH.
Northern Lower Peninsula
Traverse City St. Francis (4-0) at Kingsley (3-1) WATCH
The Northern Michigan Football Conference Legends division has at least one premier matchup every week, and this might be the best as these were two of the three co-champions a year ago and have a rivalry going back to the start of the league in 2014. St. Francis holds a 9-3 advantage during that time, and claimed last year’s meeting 49-20, but the series is knotted 3-3 since 2019.
Keep an eye on these FRIDAY Escanaba (4-0) at Cheboygan (2-2) WATCH, Mount Pleasant Sacred Heart (2-2) at East Jordan (2-2) WATCH, Clare (3-1) at Ogemaw Heights (3-1) WATCH, Midland (3-1) at Traverse City West (2-2).
Southeast & Border
Dearborn Divine Child (4-0) at Jackson Lumen Christi (2-2) WATCH
Divine Child has reached the playoffs the last three seasons, and this year has become one of the most intriguing stories of the first half. The Falcons have yet to give up a point, outscoring their four opponents by a combined 172-0. They’ve fallen 35-7 and 35-0 to Lumen Christi during their two seasons together in the Catholic High School League AA, and the Titans are certainly used to challenges with one of the state’s toughest schedules already featuring a pair of state champions and a semifinalist.
Keep an eye on these FRIDAY Hudson (4-0) at Adrian Madison (3-1) WATCH, Chelsea (4-0) at Dexter (3-1), Union City (3-1) at Quincy (4-0) WATCH, Adrian (3-1) at Ypsilanti Lincoln (4-0) WATCH.
Southwest Corridor
Buchanan (3-1) at Berrien Springs (3-0) WATCH
Berrien Springs is the reigning champion and Buchanan last season’s runner-up in the Lakeland Conference thanks to the Shamrocks’ 31-6 win over the Bucks last October. Berrien Springs actually has won the league the last two seasons and Buchanan won the first championship in 2022. The Shamrocks have had two weeks to prep for this matchup as they didn’t have a game for Week 4, but Buchanan should be riding high after bouncing back from a three-point Week 3 loss with a big win over Niles Brandywine.
Keep an eye on these FRIDAY Grand Rapids Kenowa Hills (4-0) at Battle Creek Harper Creek (3-1), Vicksburg (3-1) at Three Rivers (4-0) WATCH, Watervliet (2-2) at Kalamazoo United (2-2) WATCH, Hastings (3-1) at Battle Creek Pennfield (2-2) WATCH.
Upper Peninsula
Pewamo-Westphalia (4-0) vs. Bark River-Harris (3-0) at Gaylord WATCH
Whichever teams wins, this is a great result for both after both faced the likelihood of sitting home this week after losing their previously-scheduled opponents. Instead, they’ll meet in Gaylord, both among the top small-school teams on their sides of Mackinac Bridge this season. P-W, which already is facing an open date next week, has given up a combined 12 points this season and topped 50 all of its last three games. The Broncos’ Week 4 game was canceled but their early run has included a 30-22 win over Iron Mountain.
Keep an eye on these FRIDAY Menominee (4-0) at Houghton (2-2) WATCH, Calumet (3-1) at Kingsford (3-1) WATCH, Iron Mountain (2-1) at L’Anse (4-0) WATCH, Sault Ste. Marie (0-4) at Marquette (2-2) WATCH.
West Michigan
Zeeland West (3-1) at Zeeland East (3-1)
West has won the last nine meetings between these neighbors, going back to 2019. But there seems to be a bit more buzz around this matchup again, perhaps because the Dux –reigning champions in Division 3 – took a loss to Whitehall in Week 3, although the Chix also suffered their first last week to Hudsonville Unity Christian.
Keep an eye on these FRIDAY Reed City (3-1) at Big Rapids (4-0) WATCH, Rockford (3-1) at Grandville (3-1), Hudsonville (4-0) at Jenison (3-1), Cedar Springs (3-1) at Lowell (4-0) WATCH.
8-Player
Norway (4-0) at Pickford (4-0) WATCH
Pickford has won all three games between these two over the last two seasons, and last year’s Division 1 runner-up has been putting up video-game numbers again outscoring its first four opponents by a combined score of 234-14. But don’t sleep on the Knights, who have put up 212 points and given up only 30 so far, with a 58-8 win over otherwise-unbeaten Powers North Central. Likewise, Pickford handed Newberry its only defeat, 53-6.
Keep an eye on these FRIDAY Breckenridge (3-1) at Blanchard Montabella (4-0) WATCH, Kingston (4-0) at Brown City (3-1) WATCH, Hillman (4-0) at Indian River Inland Lakes (4-0) WATCH. SATURDAY Bay City All Saints (3-1) at Onekama (4-0) WATCH.
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PHOTO Cass City quarterback Preston Dorland (11) prepares to hand off to one of his backs during his team's 17-14 overtime win over Millington last week. (Photo by Terry Lyons.)