Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
'Gamer' Helps Shores Gut Out 1st Finals Win
By
Paul Costanzo
Special for MHSAA.com
November 29, 2019
DETROIT – Brady Rose walked into Ford Field on Friday carrying the backup quarterback tag.
After a performance that showed he was a backup in name only, the Muskegon Mona Shores junior walked out with the Division 2 Football championship.
Rose, who was starting in place of injured all-stater Caden Broersma, accounted for 212 total yards and four touchdowns as he led the Sailors to their first Finals title with a 35-26 win over Detroit Martin Luther King.
“He looked like an athlete,” King coach Ty Spencer said when asked if Rose looked like a backup. “He looked like a very good athlete that just helped his team win a state championship.”
A year after coming up one win short of the program’s first title, Mona Shores (12-2) pulled off what most considered to be an upset against a King team that featured three Division I college committed recruits and several other players who hold Division I and II offers. Not only were the Sailors without Broersma, but they had to replace nine defensive starters from a year ago.
They suffered a 53-0 loss in Week 8 to Division 3 finalist Muskegon and played two of their first three playoff games on the road. In the Semifinal victory over Walled Lake Western, Broersma injured his back on the first series, and the Sailors used a 2-point conversion in the final minute to pick up the win.
“People go back to our whoopin’ (against) Muskegon … I know it sounds crazy, but that was one of the best things that happened to us,” Mona Shores coach Matt Koziak said. “It obviously humbled us, made us dig a little deeper and understand that we might not be as good as we think we are without doing the little things. I understand that we were picked to lose, and we probably should have been picked to lose. But I told them after last game, I would never bet against them in anything – in life. They just find a way.”
There was no comeback needed Friday, as the Sailors not only never trailed, but were never tied after taking a 7-0 lead on their first drive. But they were certainly pushed, and responded with an 8-minute, 40-second drive in the fourth quarter that put the game away.
After King’s Peny Boone scored on a 66-yard run with 10:45 remaining, the Crusaders unsuccessfully went for two to try to tie the game at 28.
Mona Shores responded with a 14-play, 72-yard drive that was capped off by a two-yard touchdown run by Rose, his third of the game. The Sailors converted two third downs and a crucial 4th-and-1 at the King 12 to keep the drive alive and essentially put the game away.
“That last drive was 8:40, almost a 9-minute drive, when things weren’t going our way,” Koziak said. “King just kind of came out and was kind of like, ‘Bam. Bam.’ Kind of punched us in the mouth. (Rose) just didn’t get rattled by it. It’s almost like he’s playing on a middle school field; he doesn’t get caught up in the moment.”
Rose was 8-of-11 passing for 122 yards and a touchdown and added 90 yards on 21 rushes.
“Coach has confidence in me being the backup quarterback, so he just did the same thing as we would be doing if Caden was quarterback,” Rose said. “We just chipped away – 3rd-and-1, first down. 3rd-and-1, first down. We just chipped the clock away.”
Broersma also had confidence that his teammate could get the job done.
“I’ve said before that Brady Rose is just a gamer,” Broersma said. “You can put him in any situation and he’ll handle it better than probably 90 percent of this Earth. There’s really no question having him play quarterback. There’s total belief in him, there’s total belief in every play call and the coaching he gets. I’m super happy to see him succeed.”
Broersma’s No. 4 did make its way onto the field, and made quite an impact, as teammate Kolbe Trovinger wore it and finished with seven tackles and the game-sealing interception with 36 seconds play.
The two interceptions and a fourth-down stop ultimately made the difference, as they were the stops the Crusaders were unable to get on the other side of the ball.
Also, it was the first time since 1993 and second time in Finals history that neither team punted.
“Really it just came down to getting the big stop,” Spencer said. “We had one of them, but then we turned the ball over on that drive. We had to get that big stop and make a play and I think it would have turned our way, but we didn’t.”
The Mona Shores offense was nearly unstoppable in the first half, scoring on all three of its drives. Rose had a pair of one-yard scores, while Tre’Shawn Hatcher – who rushed for 95 yards on the day – added an 18-yard touchdown. The Sailors rushed for 130 yards on 23 carries in the half and added just enough passing – Rose was 5-of-7 for 64 yards during the first two quarters – to keep King honest.
King’s balanced offensive attack kept it in the game. Justin Whyte scored on a 42-yard screen pass from Dante Moore on the Crusaders’ second drive, and Boone added a one-yard touchdown run in the final seconds of the first half. A missed extra point and failed 2-point conversion kept King two scores back at halftime, but the offense did manage 200 total yards – 81 on the ground and 119 from Moore’s arm – during the opening 24 minutes.
Even on its first possession King managed to get to the Mona Shores 24-yard line, but a Cam Sobich sack on fourth down ended the threat.
The King offense stayed hot to open the third quarter, marching 73 yards in five plays, and pulling within one of the Sailors following a nine-yard Boone touchdown run and 2-point conversion pass from Moore to Marshawn Lee.
A big fourth-down stop at its own 14 gave King momentum and the opportunity to take the lead, but Rose stepped up near midfield, intercepting Moore. Seven plays later, Rose hit Jaylen Hopson for a 17-yard touchdown on fourth down. The point after put the Sailors back up eight at 28-20 with 16 seconds remaining in the third quarter. Hopson finished with five catches for 103 yards.
Boone, who has committed to Maryland, finished with 198 yards rushing, while Moore was 15-of-29 for 209 yards. Joe Frazier and Jaylen Reed each had 11 tackles for King (11-3), while Rishad Hence had eight tackles, 1.5 tackles for loss and one forced fumble.
“I thought the team’s character was outstanding to go from 0-2 to battle back and play in the state championship game and put yourself in a position to win it,” Spencer said. “We came up short, but I’m proud of these guys, proud of the seniors, proud of the way (Moore) has played all year long.”
PHOTOS: (Top) Mona Shores’ Brady Rose follows a block by Tre’Shawn Hatcher into the end zone Saturday. (Middle) A Mona Shores defender gets an arm around King quarterback Dante Moore.