Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Pirates' Football Voice Ends 30-Year Run
November 12, 2019
By Tim Robinson
Special for Second Half
PINCKNEY — Bob Reason has been the voice of Pinckney High School football and basketball for more than 30 years.
It’s his voice you heard over the public address system, good times and bad, through wins and losses.
He’s always played it down the middle, in the style of public address announcers at Michigan Stadium.
“I get excited when Pinckney scores,” he said in the Pinckney Stadium press box last week. ‘But I don’t want to take away from the athletes.”
Reason, a 1961 Pinckney graduate who moved back to the house he was born and grew up in during the mid-1980s, announced his last football game Oct. 11, Pinckney’s homecoming game.
Fittingly, it was against Dexter, where Reason lived for more than a decade and, with former Dreadnaughts athletic director Al Ritt, helped pass a bond issue in the 1970s that built a stadium now named for Ritt.
At 76, Reason decided it was time to retire.
“I just enjoyed doing it, but at 76, I feel it’s time,” he said.
He’ll still do Pinckney basketball for at least two more seasons. His son, Tom, is the boys coach and grandson Dylan is a junior.
“I’m going to try to sucker him into announcing for the girls program when my daughter is old enough to play,” Tom said, chuckling. “But he wants to sit in the stands, and sometimes it’s nice to sit there and be a grandpa.”
It will be a well-earned retirement for Reason, whose athletic career at Pinckney ended when he tore a knee ligament on the first play of his senior football season.
He became the Pirates public-address announcer after moving back to Pinckney from the Toledo area.
“One of his first games was announcing my brother’s games,” Tom Reason said. “I remember being a rug rat running around the stands. I thought it was pretty neat. When you’re a young one, you think your dad is the coolest dad in the world because his voice is coming out of the press box.
“To this day, my daughters love it. They always go up and visit him and he gives them candy. It’s a neat thing. I’ve been around Pinckney athletics for a long time, and it’s neat to hear his voice.”
Bob Reason has been active in the community too over the last 30-plus years. He’s served on the Pinckney athletic boosters board and spent a quarter-century running Saturday morning basketball programs at Pinckney, including enlisting varsity players as referees.
And it’s the athletes that kept bringing Bob Reason back to the microphone.
Well, that, and a slight bit of chicanery the last couple of years.
“He tried to retire, but I wouldn’t let him,” former Pinckney athletic director Tedd Bradley said.
“I was going to retire five years ago,” Reason said. “(Bradley) said, ‘OK, but we’ll have to find someone, so you have to do it this year. And then the next year, they didn’t find anyone.”
Current AD Brian Wardlow finally bent to Reason’s wishes this year, hiring Pat Allen, who worked the Pirates’ final home game against Jackson this season.
“There were a lot of people there (at homecoming), and people who had been around for decades got to hear one last game,” Wardlow said. “When I was in Pinckney, Bob was our football announcer, too, so he’s the only voice I’ve ever known in football and basketball.”
And, through his years working for Pinckney athletic programs, generations of Pinckney athletes know him and say hello.
“We went to Disney World as a family a few years ago, and three people came up to us. At Disney World,” Tom Reason said. “They come up and say, ‘Hey, Mr. Reason!’ We can’t go anywhere without someone knowing him.”
Bob Reason said part of the impetus toward retirement was his eyesight, which had been slowly failing due to cataracts the last couple of years. He credits his longtime spotter in the press box, Linda Lambert, with helping him credit the right athletes at the right time.
“Some of the teams that have played have white jerseys with white numbers outlined in black, and it’s hard to see the numbers,” he said. “I could not have done the games the last two years without her.”
The man in the PA booth, so calm with his delivery, is a Pinckney Pirate through and through.
Take the 1989 season, for example.
The Pirates had made the playoffs with an 8-1 record and had drawn a home game with East Grand Rapids in the first round. Below the “Welcome to Pinckney” sign outside of town, he and some co-conspirators hung a sign that said, “Welcome, East Grand Rapids. We’ve been waiting for you.”
East Grand Rapids won the game, 37-30 on a touchdown in the final minutes, and Reason went to Flint to see the Pioneers play Oxford in the next round.
“I had a Pinckney hat on,” Reason said, “and a guy from East Grand Rapids saw my hat and talked to me about the sign.”
The gentleman, as it turned out, was more than a little chapped about the sign.
“I said, ‘We just wanted to welcome you,’” Reason said, laughing at the memory.
After all these years, he said, the games and players all roll together in memory, but the lure of high school sports remains.
“I still think high school athletes give all they’ve got,” Reason said, “every game they play, regardless of position. Athletics is not just about winning. It’s about learning to play with your teammates, developing your skills, trying to be the best you can be and learning life lessons. I think one of the most important things high school athletics gives all of our kids is never to give up. Regardless of what happens in your life, there’s tomorrow, and never give up. Keep trying and keep working, and I think that carries forward into life itself.”
“He’s always super-complimentary about every kid who’s out there trying,” said Wardlow, who grew up in Pinckney and has been employed by the school district since 2002. “It’s important in a community like Pinckney to have that guy you can always count on, and the community knows what it’s going to get.”
Reason said he’s not going anywhere.
“I don’t have any interest in moving,” he said. “I talked about moving to Florida once. I said to my kids, ‘Do any of you want to buy the house? I’ll sell it for $500,000.’ I was joking, of course, and they said, ‘No, Dad. It’s too much. We’ll give you a dollar.’”
So Bob and his wife, Dorothy, are staying in Pinckney.
“The football team gave me a cushioned seat for the stands,” he said. ‘I’ll go to the home games. I love it. I like to watch the band play at halftime.”
Bradley, who retired in 2015, looks forward to attending games with his friend next fall.
“I will enjoy standing next to him at those games,” he said. “Bob is a tremendous gentlemen. He and his family are special people.”
PHOTO: Longtime Pinckney announcer Bob Reason takes his familiar seat in the stadium’s press box. (Photo by Tim Robinson.)