Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Playoff Week 1 Preview
October 31, 2019
By Geoff Kimmerly
Second Half editor
Whether your team's preferred final destination is Ford Field in Detroit or the Superior Dome in Marquette, the first steps will be taken this weekend during 144 MHSAA Playoff games across both peninsulas.
Someone's season is on the line in every game from here on out, and below we take a glance at a matchup in each division that is especially notable during these first rounds of the 11 and 8-player tournaments.
Don't let a little cool weather keep you out of the stands and supporting your favorite team at this most exciting time of year. But if you choose to stay in, take in one or more of the 30 games being broadcast on FOX Sports Detroit Prep Zone or MHSAA.tv. Click for listings and check back with MHSAA.com all weekend for scores and updated brackets.
"Drive for Detroit" is sponsored by MI Student Aid.
11-Player
Division 1
Saline (8-1) at Belleville (9-0), Saturday
This is the most power-packed opener in any division, with both teams making Division 1 Semifinals a year ago. Both have faced four playoff teams this fall, and the only loss between them was Saline’s Week 1 defeat against reigning champion Clinton Township Chippewa Valley. The Hornets are familiar with this time of year with six District titles over the last seven seasons and a Division 1 runner-up finish in 2014. But Belleville has seemed on the verge of a Ford Field run with now three straight perfect regular seasons and, like Saline, all but one of its wins this fall by double digits.
Keep an eye on these FRIDAY Brighton (7-2) at Holt (7-2), Davison (7-2) at Romeo (7-2), Rochester Adams (7-2) at Utica Eisenhower (7-2), Detroit Cass Tech (5-4) at Grosse Pointe South (7-2).
Division 2
Muskegon Mona Shores (7-2) at Midland (8-1)
This is a rematch of a 2018 Division 2 Semifinal won by the Sailors 49-28. Both of these teams were stung late this fall but should be dangerous again with fresh starts that come with the playoffs. Mona Shores, which went on last season to finish D2 runner-up, has losses to two league champions including big to rival Muskegon High two weeks ago in a matchup that determined the Ottawa-Kent Conference Black title. Midland was defeated by a similar score last week by rival Midland Dow as the two shared the Saginaw Valley League Red title. The winner of this District opener could see Dow next week – the Chargers take on Big North Conference champion Traverse City Central on the other side of the District bracket.
Keep an eye on these FRIDAY South Lyon (8-1) at Fenton (8-1), Farmington (7-1) at Oak Park (8-1), Port Huron (6-3) at Port Huron Northern (8-1). SATURDAY Detroit U-D Jesuit (6-3) at North Farmington (9-0).
Division 3
DeWitt (7-2) at East Lansing (7-2)
This is one of the most highly-anticipated rematches of the first week, with these two and Holt having shared the Capital Area Activities Conference Blue title, and with the Panthers and Trojans finishing with the same playoff point average – East Lansing got the home game because of its 21-2 win over DeWitt in Week 5. Minus that performance, the Panthers averaged 39.6 points per game this fall – so expecting another all-out shutdown by the Trojans’ defense might be an unfair ask. But DeWitt’s defense also will have to deliver, as East Lansing’s offense (32.7 ppg) is scoring at its highest pace in decades.
Keep an eye on these FRIDAY Lowell (5-4) at East Grand Rapids (6-3), Zeeland East (5-4) at Zeeland West (8-1), St. Joseph (6-3) at Edwardsburg (9-0), Bloomfield Hills Brother Rice (6-3) at Flint Kearsley (7-2).
Division 4
Sparta (8-1) at Muskegon Orchard View (9-0)
Both of these teams have enjoyed banner seasons. Orchard View posted its first winning record since 2014, earned its first playoff berth since 2008, won the Lakes 8 Conference title and finished the regular season perfect for the first time since 2005. Sparta made the playoffs for the first time since 2013, tying its most wins since 2011 with its best regular-season record since 2006. The Spartans finished second in the O-K Blue to Grand Rapids Catholic Central, which faces Allendale on the other side of this District bracket. Orchard View did beat five playoff teams on the way to the playoffs. But comparing their lone shared opponent, Sparta downed playoff qualifier Spring Lake 38-3 in Week 3 after Orchard View defeated the Lakers 22-17 on opening night.
Keep an eye on these FRIDAY Fowlerville (6-3) at Goodrich (7-2), North Branch (7-2) at Pontiac Notre Dame Prep (8-1), Ortonville Brandon (7-2) at St. Clair (8-1).
Division 5
Almont (9-0) at Richmond (8-1)
This is a rare occurrence; Almont defeated Richmond in Week 7 28-10 and went on to win the Blue Water Area Conference title outright while closing out its second-straight perfect regular season. However, the Blue Devils’ nonleague opponents both made the playoffs, and the bonus for playing those teams was enough to push Richmond past Almont into a home game this week. The Raiders, however, also won the first Richmond game this fall on the road, and their annually-awesome defense continues to play anywhere. Almont has given up 69 points this fall – 39 over five home games and 30 over four away. But take away the first Almont matchup, and Richmond is averaging a robust 33.5 points per game.
Keep an eye on these FRIDAY Central Montcalm (7-2) at Portland (7-2), Olivet (8-1) at Lansing Catholic (8-1), Reed City (6-3) at Kingsley (9-0), Kalamazoo United (5-4) at Berrien Springs (8-0).
Division 6
Menominee (6-3) at Ishpeming Westwood (7-2), Saturday
Menominee is the smallest of Great Northern Conference schools and will play in Division 6 this playoffs after years in Division 4 and then Division 5. That has the Maroons matching up with many of the best from the Western Peninsula Athletic Conference, including Westwood for the first time. The Patriots finished third in the Iron, the strongest of the two West PAC divisions this fall – and they also beat Copper champion Ishpeming 38-0 in Week 4. But Menominee presents an all-new challenge, and the Maroons are on a roll after putting up 48 points last week in handing Division 5 contender Hopkins its only loss this fall.
Keep an eye on these FRIDAY Lake City (6-3) at Maple City Glen Lake (8-1), Ravenna (7-2) at Muskegon Catholic Central (6-2), Jonesville (6-3) at Hillsdale (9-0), Constantine (7-2) at Niles Brandywine (9-0).
Division 7
Detroit Loyola (4-4) at Detroit Central (8-1)
While Cass Tech and Martin Luther King always get the bulk of attention out of the Detroit Public School League, Central has earned recognition too winning the PSL Division 3 title and 3/4 championship game. There are seven unbeaten teams in the Division 7 bracket, and they’re getting the most attention. But the Trail Blazers have won eight straight games (including a forfeit) since falling to Dearborn Heights Crestwood in Week 1. Loyola is a deceptive 4-4, considering the high level of competition it faces. A Central win in this one would further announce the Blazers will be tough to beat.
Keep an eye on these FRIDAY Harbor Springs (6-3) at Charlevoix (6-3), Byron (6-3) at Beaverton (9-0), Centreville (6-3) at Lawton (9-0). SATURDAY Houghton Lake (6-3) at Traverse City St. Francis (6-3).
Division 8
Addison (7-2) at Sand Creek (7-2)
Both of these teams have faced and will be ready for top competition. Cascades Conference champion Addison is hitting the road to start the playoffs, seeking its first postseason win since 2007 and after closing the regular season against reigning Division 8 champion Reading. Sand Creek tied for second in the Tri-County Conference, but behind undefeated Division 7 contender Clinton and with the same TCC record as annual Division 8 challenger Ottawa Lake Whiteford. The Aggies also finished just ahead of Britton Deerfield thanks to a 50-22 Week 5 win – four weeks after B-D defeated Addison 28-16 to open the season.
Keep an eye on these FRIDAY Flint Beecher (5-3) at Clarkston Everest Collegiate (8-0), Mendon (7-2) at Reading (8-1), White Pigeon (7-2) at Cassopolis (9-0). SATURDAY Ottawa Lake Whiteford (5-4) at Royal Oak Shrine Catholic (7-2).
8-Player
Division 1
Gaylord St. Mary (4-5) at Pellston (8-1)
Pellston is one of three teams statewide making its playoff debut this weekend, boasting its first winning regular-season record since 1995. The Hornets’ only loss was the eventual Midwest Central Michigan Conference East champion Hillman, and they are riding an offense scoring just more than 46 points per game. St. Mary’s story has been well-publicized; the Snowbirds had to forfeit four wins earlier this fall but won their final two games to still make the playoffs. On the field they’ve averaged nearly 58 points per game, making this a likely offensive showdown regardless of the possible wintery weather.
Keep an eye on these FRIDAY Mesick (7-2) at Kingston (7-2), Bellevue (6-3) at Martin (9-0), New Haven Merritt (8-1) at Morrice (8-1).
Division 2
Crystal Falls Forest Park (7-2) at Powers North Central (9-0)
One of the best Upper Peninsula rivalries of the last half-decade will play out again after the teams previously met in Week 6 – a 34-8 Jets win that helped lock up the Great Lakes Conference West title. These two have met in the playoffs as well the last three years – and combined for three straight MHSAA Finals championship from 2015-17 – and last year the Trojans avenged a 24-point regular-season loss with a 12-point win over the Jets in Pre-Regional play. The first meeting this fall, North Central contained an offense that otherwise has averaged 51.8 points per game. Not counting a forfeit win last week, the Jets had three shutouts and gave up only six points per game during this regular season.
Keep an eye on these FRIDAY Engadine (8-1) at Pickford (8-1), Brethren (5-4) at Climax-Scotts (7-2), Kinde North Huron (6-3) at Peck (5-4).
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PHOTO: North Central clears a pylon for a score during a 54-0 win over Newberry on Oct. 11. (Photo by Jeff Rochefort.)