Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Orchard View Buy-In Reaps Big Turnaround
October 30, 2019
By Tom Kendra
Special for Second Half
It was far from love at first sight.
When returning Muskegon Orchard View standouts like senior Dayton Rose and junior Owen Swanson first met their new varsity football coach Fred Rademacher back in January, they weren’t so sure what to expect moving forward.
“I was very skeptical,” said Rose, who at 6-foot-2 and 225 pounds was asked to move from tight end back inside to guard in Rademacher’s wing-T offense. “I caught a lot of passes last year, and I really didn’t want to go back to the wing-T.
“Then I told him that I was a second-team all-state punter. He told me: ‘That’s nice, but I don’t punt.’ At that point, I was really wondering about this dude.”
Fast forward to present day, and there’s overflowing mutual admiration between team and coach at this eastern Muskegon County school district, which had emerged as a mid-sized state powerhouse for a solid decade from 1995 to 2005 before falling off the map.
The Cardinals are not only back in the MHSAA Playoffs after a 10-year hiatus, but they returned in style improving from 2-7 last fall to a perfect 9-0 this regular season. OV is ranked No. 2 in Division 4 heading into Friday night’s home showdown against No. 7 Sparta (8-1).
“We have a great senior class,” said Rademacher, whose most recent head coaching job was at Hastings, where he was 44-43 over nine years. “There are 14 seniors that are great football players, and they like to work hard. You add in a coaching staff that has bought in and an administration that is backing us, and it’s a formula for success.”
Orchard View opened the season with a hard-fought home win over Spring Lake, then went on the road for three straight weeks – coming home a perfect 4-0 after wins over Kent City, perennial power Muskegon Catholic Central and Belding.
The Cardinals did it on the field by ditching the spread offense and going back to the wing-T, which they ran to so much success under John Shillito (making the MHSAA Finals in 1995 and 1999) and Matt McDonald (winning the school’s lone championship, in Division 4 in 2004).
Rose, a dominating pulling guard, is one of six seniors among the starting front seven on offense – with the only underclassmen junior guard Jayshawn Sandin-Davis. The other starters up front are center Jordan Tuttle, tackles Dominic Baushke and Xavier Ruiz and ends AJ Herrera and Hayden Stanfield.
The ground game is keyed by the 1-2 punch of shifty junior fullback Brendan Hyatt and bruising senior halfback Edmari Mitchell, along with regular subs in senior Alex Andrews and sophomore Darius Williams.
“I like my backs to be unselfish,” said Rademacher, 51, who was an assistant at East Kentwood for four years under Shillito before taking the Hastings job. “They have adopted my viewpoint that it doesn’t really matter who scores the touchdown as long as we score a touchdown.”
Rademacher is a Flint native whose father, Fred, was the first varsity football coach at Flint Powers Catholic. His varsity assistants include OV principal Dan Bolhuis and defensive coordinator Brian Andrews, along with Morgan Wansten (running backs and defensive line), Eric Prow (offensive and defensive lines) and Pete Vellenga (defensive backs and offensive line).
The trigger man for the Cardinals is Swanson, who has done an admirable job distributing the ball and carrying out all of the fakes that are an integral part of the wing-T. He has been deadly on keeper runs, and his strong arm adds another dimension to the attack – which may be required to win a loaded District that also includes Grand Rapids Catholic Central, which has won two Division 4 titles over the past three years.
“I love to throw the ball, like any quarterback, so I wasn’t real happy at first about the new offense,” said Swanson, who plays four sports – football, basketball, bowling and baseball. “But going 9-0 makes up for everything.”
The Cardinals capped their turnaround tale with a 32-20 home victory last week over North Muskegon. OV raced out to a 24-0 lead in that game, before NM rallied back behind the arm of senior quarterback John Hayhurst.
Rose, the leader of the Cardinals’ defense at middle linebacker, knows that unit is going to have to play much better pass defense against Sparta, which is led by four-year starting quarterback Jakel Davis.
The secondary of Hyatt and Andrews at safety and Brendan Nelson and Williams at cornerback will be put to the test, both in coverage and in knowing when to come up and fill on keeper runs.
True to his coach’s word, Rose has punted just three times the entire season, as Rademacher has chosen to go for it on fourth down from all over the field.
Rose said he and his teammates have come to understand that there is a method to their new coach’s madness, and that belief has produced a new-found confidence in the OV program. Rademacher got a head start on preparation this week, skipping the team’s playoff selection show watch party Sunday to map out this week’s practice plan.
“He’s a little weird, and it takes awhile to get to know him,” concedes Rose, who hopes to continue playing football at the Division II or Division III college level next year. “I mean, we have no music at our practices and he doesn’t get any of our jokes. He is the definition of an old man. But hey, we’re winning.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS: (Top) Senior guard Dayton Rose pulls down the line as Alex Andrews gets a handoff from quarterback Owen Swanson during Orchard View’s 42-35 win at Belding on Sept. 20. (Middle) First-year coach Fred Rademacher (gray hat) talks to his team during that Cardinals' win. (Below) Orchard View is back to playing wing-T football as the backfield, from left, of Alex Andrews, Brendan Hyatt and Edmari Mitchell get their proper spacing before a play during a 32-20 win over visiting North Muskegon on Oct. 25. (Photos by Katie Ream.)