Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Inside Selection Sunday: Mapnalysis '19

By Geoff Kimmerly
MHSAA.com senior editor

October 27, 2019

This will be the final MHSAA Football Playoffs under the format created in 1999, with significant changes coming beginning with the 2020 season.

But the soon-to-be old way isn’t going out without a bang.

From a record number of additional qualifiers, to a first-ever coin flip to determine the final team in the 11-player field, to a series of maps that arguably included the toughest to draw at least this decade, this year’s “Selection Sunday” was jammed with notable moments that will play out in 10 divisions over the next five weeks.

Below, we explain how we made many of the most difficult decisions – and follow with a few points of interest that immediately jump out from this season’s brackets.

This process actually begins in April, when we start collecting schedules for the upcoming season – this time for 607 teams, from which 531 ended up eligible for the 11-player playoffs and 71 were eligible in 8-player. And of course, now that the brackets are drawn the major lifting begins – assigning officials for every game, gathering potential Semifinal sites in 11-player and working with our Finals hosts to again create once-in-a-lifetime experiences (for most) when our 8-player finalists face off Nov. 23 at Northern Michigan University’s Superior Dome and our 11-player finalists play for titles Nov. 29-30 at Ford Field.

So let’s dive in. Those familiar with this “Selection Sunday” recap will recognize first a refresher on the playoff selection process, followed by “Observations & Answers: 2019.” That’s followed by thoughts after a glance at this year’s brackets, and be sure to visit MHSAA.com to see all of the pairings in full.

Ground Rules

Our past: The MHSAA 11-player playoff structure – with 256 teams in eight divisions, and six wins equaling an automatic berth (or five wins for teams playing eight or fewer games) – debuted in 1999. An 8-player tournament was added in 2011, and in 2017 a second division of 8-player football was introduced.

The first playoffs were conducted in 1975 with four champions. Four more football classes were added in 1990 for a total of eight champions each fall. Through 1998, only 128 teams made the postseason, based on their playoff point averages within regions (four for each class) that were drawn before the beginning of the season. The drawing of Districts and Regionals after the end of the regular season did not begin until the most recent 11-player playoff expansion.

In early years of the current process, lines were drawn by hand. Dots representing qualifying schools were pasted on maps, one map for each division, and those maps were then covered by plastic sheets. Districts and Regionals literally were drawn with dry-erase markers.

Our present: The last few scores of this regular season were added to MHSAA.com by 8 p.m. Saturday. Re-checking and triple-checking of enrollments, what schools played in co-ops and opted to play as a higher class start a week in advance, and more numbers are crunched Sunday morning as the fields are set.

This final season of 6-wins-and-in (or five wins playing eight games or fewer) produced 202 automatic qualifiers for the 11-player field with a record 54 additional qualifiers then selected by playoff point average – that group of additional qualifiers easily blowing past last year’s then-record total of 43. Additional qualifiers were selected from each class in order (A, B, C, D) until the field was filled. There were only two Class D additional qualifiers with 5-4 or 4-4 (playing eight games) records from which we could choose, and likewise there were 16 additional qualifiers available in Class C – so with those 18 spots filled, we added 18 teams from both Class A and B to fill out the field.

Here’s where the tie-breaker was forced into play. Among Class B teams, Durand and Imlay City tied for the 18th spot with playoff point averages of 42.667. They did not play each other during the regular season – so the first tie-breaker of head-to-head result couldn’t be used. The next tie-breaker is opponents’ winning percentage – and both teams’ opponents won 45.7 percent of their games this season. So we went to the coin flip, and Durand was awarded the final spot in the field.

Those 256 11-player teams were then split into eight equal divisions based on enrollment, and their locations were marked on digital maps then projected on wall-size screens and discussed by nearly half of the MHSAA staff plus two representatives from the Michigan High School Football Coaches Association. Only the locations themselves were marked (by red dots) – not records, playoff point averages or names of the schools or towns. In fact, mentions of those are strictly prohibited. Records and playoff points are not part of the criteria. Matchups, rivalries, previous playoff pairings, etc. also DO NOT come into play.

The 8-player process is different for team selection and similar for designation of Regionals. We take the top 32 teams in 8-player based on playoff point average as our field, then re-sort those 32 by enrollment – the 16 biggest make up Division 1, followed by the next 16 in Division 2. There are no automatic qualifiers by record for 8-player, and those fields remain in flux right through the last Week 9 games. For example: Colon as recently as after Week 7 was slated for Division 2. But the Magi after this weekend ended up in Division 1 with the second-highest playoff-point average but the 16th-highest enrollment – meaning Colon (160 students) and Cedarville (154) were the line between Divisions 1 and 2 this year.

Our future: 11-player divisions determined in March. More bonus points awarded in losses. Read all about it: Comparison of old and new playoff formats

Geography rules: This long has been rule number one for drawing MHSAA brackets in any sport. Travel distance and ease DO come into play. Jumping on a major highway clearly is easier than driving across county-wide back roads, and that’s taken into consideration. Also, remember there’s only one Mackinac Bridge and hence only one way to cross between peninsulas – and boats are not considered a possible form of transportation. When opponents from both peninsulas will be in the same District, distance to the bridge is far more important than as the bird flies.

Tradition doesn’t reign: Every group of 32 (or in 8-player, 16) dots is a new group – these 32 teams have not been placed in a bracket together before. How maps have been drawn in the past isn’t considered – it’s hard to say a division has been drawn in a certain way traditionally when this set of 32 teams is making up a division for the first time.

Observations & Answers: 2019

We always start with CONGRATULATIONS: Detroit Leadership Academy, Detroit Communication Media Arts, and Pellston will be making their debuts in the MHSAA Playoffs this week, taking the list of teams that have never qualified for the postseason down to 11. Beal City and Crystal Falls Forest Park will make their MHSAA-best 35th playoff appearances. Five teams will be playing in at least their 17th consecutive playoffs – Rockford (25), Forest Park (23), Jackson Lumen Christi (22), Macomb Dakota (20) and Climax-Scotts (17).

Head-to-head rules: As noted above, it’s the first tie-breaker and comes into play immediately this week. In Division 3, East Lansing and DeWitt have identical playoff point averages, and East Lansing will host their first-round game thanks to a 21-2 Week 5 win. If Portland and Lansing Catholic both advance to an 11-Player Division 5 District Final, Portland will host thanks to a 21-20 Week 5 win over the Cougars. Same in 8-player Division 2, where if Powers North Central and Pickford meet in a Regional Final, the Jets will host thanks to their 20-14 win when the teams met in Week 3.

Traverse City traveling: Many years, we have to pay special consideration to ease of travel when we have one of 32 teams from a division in the Upper Peninsula. This year, we spent a lot more time discussing Traverse City schools – notably how to position Traverse City West in Division 1 and Traverse City Central in Division 2. There are three main north-south highways in the Lower Peninsula, with U.S. 131 the thoroughfare out of Traverse City. We also used it as the defining line in Division 1, with West going west with Grand Haven, Grandville and Hudsonville instead of staying with a more northern group that would’ve included Rockford and split Grandville and Hudsonville – which are six miles apart down I-196. In Division 2, we brought U.S. 127 into the mix, figuring it made more sense for travel to use that and 131 in grouping Traverse City Central with Muskegon Mona Shores, Midland and Midland Dow instead of creating a western District stretching from Traverse City to south of Kalamazoo.

Avoid the crisscross: Sometimes Districts drawn on the maps look perfect – but we run into trouble putting them together for a logical Regional. Sometimes we know eight dots should be a Regional, but there’s no reasonable way to split them into two four-team Districts. We do everything possible to keep a team from driving past a different District (or in 8-player Regional) on the way to its first or second-round game. The 8-Player Division 1 map probably looks a little odd with Deckerville possibly playing Morrice in the second round and the Orioles driving past Mayville or Kingston from another Regional to get there. However, there is a distinct northeast-to-southwest line separating those four schools – and if the Regional had been drawn to keep Deckerville with Mayville and Kingston, it would’ve meant Regional champs “jumping” over each other for their Semifinal matchup.

North/South vs. East/West: There isn’t one guiding directional when creating these Districts and Regionals. The 11-player Division 7 map has a little bit of both, with a pair of Districts along I-94 on the south side of the Lower Peninsula, but then Madison Heights Bishop Foley grouped with three Thumb-area teams for a north-south grouping. The other option was sending Bishop Foley northwest toward Flint and Lansing, but that would’ve left the Thumb schools and Beaverton maneuvering around Saginaw Bay.

At the end of the day …

Here’s my annual reminder: We draw these maps not knowing which schools are represented by the dots. The Division 5 and 6 maps were so easy to draw, I had no idea which schools were matched up until checking out the brackets hours later to put together this report.

But with all of that in front of me, here’s a glance at what jumps off the page:

• The Division 1 District made up of unbeaten Belleville and Brownstown Woodhaven, Saline (8-1) and Ann Arbor Pioneer (5-4) is obviously loaded. Belleville and Saline both made the Semifinals last season, and Saline’s only loss this fall was to reigning Division 1 champion Clinton Township Chippewa Valley. Woodhaven finished the regular season unbeaten for the second time in six years and its seeking its first District title.

• Last season’s Division 4 champion Edwardsburg has won 23 straight games and is back in the Division 3 bracket – the Eddies played in Division 4 the last two seasons and most recently in Division 3 in 2016. A possible return to Ford Field starts this week with St. Joseph and could include a trip to Zeeland West and matchup with also-unbeaten Mason.

• Hudsonville Unity Christian is another reigning champion in a new division, moving into Division 4 after winning the championship in Division 5 last fall. Unity begins with Otsego and would play either Grand Rapids Christian or South Christian with a win.

• Make way for Division 7. Unbeaten New Lothrop is the reigning champion and shares a District with undefeated Beaverton and a Regional with also-undefeated Pewamo-Westphalia. Iron Mountain, Lawton, Jackson Lumen Christi and Clinton also have yet to lose a game this season. Lumen Christi has won the last three Division 6 championships and 31 straight games.

• Math can lead to some unpredictable situations, including the occasional undefeated road team during the first round. Almont defeated Richmond 28-10 in Week 7 on the way to the Blue Water Area Conference title and a perfect regular-season record. But the Raiders will travel this week back to Richmond because the Blue Devils finished with a better playoff point average – Almont’s two nonleague opponents finished a combined 1-17, and Richmond’s both made the playoffs with a combined 13-5 record. That difference made the difference in playoff point average by about nine-tenths of a point in Richmond’s favor.

• This year’s 8-player brackets are loaded with intrigue, especially with 2018 Division 2 champion Rapid River not in the field and last year’s Division 1 runner-up Pickford in Division 2 this time. Morrice is the reigning Division 1 champion and could see undefeated Deckerville in a Regional Final. Pickford has to get through another 8-1 team in Engadine this week but could see undefeated Powers North Central in a Division 2 Regional Final.

• And it should shock no one if a team entering the playoffs 4-5 makes it to NMU. Gaylord St. Mary had to forfeit four victories but still made the playoffs with that record. Undefeated Suttons Bay is a possible Regional Final opponent, and St. Mary won their Week 6 matchup on the field 48-47 before later forfeiting that game.

That’s the start of what we’re looking forward to over the next five weeks. The steps taken today were just a few along the way as memories are made for thousands of Michigan high school football players this November.

PHOTOS: (Top) The Division 5 map, with clear-cut Districts, received quick support from the selection committee. (Middle) The Division 1 map split Grand Rapids-area teams along U.S. 131.