Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
'Unknown' Suits Whitmore Lake Well
October 11, 2019
By Doug Donnelly
Special for Second Half
WHITMORE LAKE – The move to a new athletic conference has put some renewed energy into the Whitmore Lake football team and has the Trojans thinking playoffs for the first time in years.
Whitmore Lake, a Class C school on the northern edge of Washtenaw County, moved to the Michigan Independent Athletic Conference this season after 46 years in the Tri-County Conference. It was a big move for the school, which hoped to inject some enthusiasm into its student-athletes, including a football program that was lagging in numbers and had made the playoffs just once during the last decade.
“I feel pretty good about the buzz and excitement that is going on,” said fourth-year Whitmore Lake head coach Brian Boron. “There’s definitely a resurgence with a lot of new things.”
Four-year starting offensive tackle Alex Williams noticed the change soon after Whitmore Lake announced the move from the TCC to the MIAC after last football season.
“I feel like interest in football picked up a lot more,” said Williams. “Being a captain, you see it in school. The eighth graders will come up to you and talk about football. We had more people in our weight room all winter. The culture has definitely changed.”
The first year in a new conference has brought all sorts of new experiences to the football team, both for players, coaches and fans.
“Do we miss the TCC? Absolutely. We were one of the founding teams,” Boron said. “We miss being part of that history and tradition.
“From a win-loss standpoint, things are going well. But this year I also have 12 seniors on the team, by far the most of any team I’ve had in my four years here. Are we competitive more because of that, or because of the new league? I don’t know.”
Whitmore Lake beat Auburn Hills Oakland Christian 62-33 last Friday to improve to 4-2 on the season. Its only losses were nonleague games to undefeated and state-ranked Royal Oak Shrine Catholic and Ann Arbor Father Gabriel Richard. Against Shrine, the Trojans fumbled three times; and against Richard, Whitmore Lake thought it had tied the game late in the contest, but a 2-point conversion was called back and the Trojans didn’t convert on the next attempt.
Several teams on Whitmore Lake’s schedule are first-time opponents, including Sterling Heights Parkway Christian, Auburn Hills Oakland Christian and Friday’s opponent, Southfield Christian.
Senior running back Evan Romeo, a 1,000-yard rusher as a sophomore, is enjoying a big senior season as well.
“Evan is having a great year,” Boron said. “Last year he missed five games with a hamstring pull.”
Logan Kurth, Cole Henning and Evan Vaughn are other backfield mates, and the quarterback is Zach Brady.
“He doesn’t get a lot of credit, but he’s the architect of the whole thing,” Boron said of Brady. “He makes it go. Every game we have a referee or member of the chain gang come tell us that they can’t find the ball because Zach is doing such a great job with his fakes.”
Whitmore Lake’s biggest win this season came against Oakland Christian, which came into the game 4-1. The Trojans appear to be on a league title-deciding collision course with Week 9 opponent Livonia Clarenceville, also undefeated in the MIAC. Whitmore Lake’s last league championship in football came in 2002.
“In this league, we are playing against teams with 18 or 19 kids on the varsity, just like us,” Boron said. “When I took the program over, we had maybe 17 kids in the entire program. They aren’t great numbers, but now we are closer to 30. I’m hoping to add more.”
In making the move last fall, Whitmore Lake Superintendent Tom DeKeyser said it had become apparent that, at least in some sports, the Trojans were not competing at the same level as other TCC schools.
“We have built a lot of great relationships in the TCC,” DeKeyser said. “But our coaches and athletes are excited to try something different.”
Everyone in Trojans camp hopes that “different” translates into more student-athletes.
“We had 10 or 12 freshmen come out this year, some who had never played football before,” Boron said. “That’s been a good thing. We’re not sure about next year, how many kids we’ll get up from our youth program. We’ll have to see. The team having success, I believe, will help that.”
One thing Boron has found is that the move is demanding on the coaching staff, which has a whole new set of opponents for which to prepare. It used to be one or two new teams would join the schedule. This year, nearly all of the Trojans’ opponents are new.
“No other team in our league runs the ‘T’ which means we don’t see how anyone is going to defend it on film,” Boron said. “We kind of rep everything because we don’t know how they are going to line up against us. We’re still getting a feel for these other teams. It’s fun. As coaches, we watch a lot of film. We have to be able to adjust and be ready for just about anything.”
The Trojans already have scored more points than any team it has fielded since 2008, which is the last time Whitmore Lake finished with a winning record. The 2013 team made the playoffs but finished 5-5 after a first-round loss. That 2008 season capped the greatest football era in school history, when Whitmore Lake made the playoffs seven times during an eight-year span.
Boron isn’t making predictions for Whitmore Lake’s future just yet. There are still a lot of unknowns.
“Everybody is still trying to figure things out,” he said. “We will sometimes get to a school a half-hour or 45 minutes early because we are unsure of the traffic patterns still. Teams get to our school way early some weeks for the same reason.
“I think it’s a good thing for the future of football at Whitmore Lake. The unknown is exciting.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Whitmore Lake now-senior running back Evan Romeo breaks into the open. (Photo courtesy of the Whitmore Lake football program.)