Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 7 Preview
October 10, 2019
By Geoff Kimmerly
Second Half editor
Tonight begins the final third of this football regular season.
And two thirds of the 602 teams eligible for this fall’s MHSAA 11 and 8-Player Playoffs still have a chance to earn what for most is a once or twice-in-a-lifetime opportunity.
That percentage, as well as the number of league championships wrapped up this fall, will change drastically by the end of this Saturday night. Below is a look at some of the games that will have the greatest impact on both lists. You can catch a number of those games and 29 total live on MHSAA.tv – click for the listing and links to those games.
"Drive for Detroit" is sponsored by MI Student Aid.
Bay & Thumb
St. Clair (6-0) at Marine City (6-0)
The winner is guaranteed a share of the Macomb Area Conference Silver title, which would be Marine City’s second league title in three seasons and St. Clair’s first in 2014. Although the Mariners are scoring more than 40 points per game, their defense has been arguably more impressive giving up only 49 points over six games and no more than 14 to any opponent. But St. Clair – winner of last year’s meeting 35-21 – will provide the toughest test so far. The Saints have averaged 32 points per game against a schedule that’s included four teams still eligible for automatic playoff bids.
Keep an eye on these: FRIDAY Clare (6-0) at Beaverton (6-0), Port Huron (5-1) at Port Huron Northern (5-1), Freeland (5-1) at Saginaw Swan Valley (4-2), Flushing (3-3) at Fenton (5-1).
Greater Detroit
Almont (6-0) at Richmond (6-0)
A share of the Blue Water Area Conference title will go to the victor of this matchup for the third time this decade, and Almont has won six of the rivals’ last 10 meetings. The Raiders, as usual, are a defensive force giving up only 47 points so far while scoring nearly 50 per game against a group that includes two four-win teams and another at 3-3. Richmond’s scores have been closer against a similarly successful set of opponents – and it’s fair to believe this game will be much closer than last year’s 51-12 Almont win.
Keep an eye on these: FRIDAY South Lyon (6-0) at Walled Lake Western (5-1), Romeo (5-1) at Macomb Dakota (4-2), Orchard Lake St. Mary's (6-0) at Detroit Catholic Central (3-3), Livonia Franklin (6-0) at Dearborn Fordson (5-1).
Mid-Michigan
Carson City-Crystal (4-2) at Breckenridge (5-1)
A 16-6 Week 1 loss to still-unbeaten Beaverton keeps looking better and better for the reigning Division 8 runner-up Huskies, who have yet to be challenged since with a combined 220-14 margin of victory over the last five games. Breckenridge also owns a 3-0 record against Carson City-Crystal since joining the Mid-State Activities Conference, and last year’s 30-12 win clinched the league title. Tonight’s meeting will decide the outright championship again – and all of the above surely is motivation for the Eagles, who quietly will guarantee an eighth-straight winning season with one more victory this fall.
Keep an eye on these: FRIDAY Olivet (6-0) at Lake Odessa Lakewood (2-4), Canton (3-3) at Howell (3-3), St. Johns (4-2) at Fowlerville (5-1), Williamston (4-2) at Mason (6-0).
Northern Lower Peninsula
Harbor Springs (5-1) at Johannesburg-Lewiston (6-0)
It’s hard to beat out a matchup of undefeated league leaders for the week’s top game (see Glen Lake/Kingsley below). But while those two are setting the pace in their divisions of the Northern Michigan Football League – in fact, Glen Lake has clinched a share of the Leaders – this matchup should decide the outright champion of the NMFL Legacy, either tonight or eventually. A victory this evening would give the Rams the championship after they finished second in the Legacy two of the first five seasons since the league was formed. Johannesburg-Lewiston won last season’s title thanks to an 18-15 win over Harbor Springs – and while a victory tonight would earn the Cardinals only a share of this year’s crown, their final obstacle to claiming it outright would be a Week 9 opponent that hasn’t won a game this fall.
Keep an eye on these: FRIDAY Maple City Glen Lake (6-0) at Kingsley (6-0), Traverse City West (4-2) at Cadillac (4-2), Mancelona (4-2) at Charlevoix (4-2), Traverse City Central (5-1) at Alpena (3-3).
Southeast & Border
Jonesville (5-1) at Reading (5-1)
No one should be surprised Reading is playing tonight for a share of the Big 8 Conference title – the reigning Division 8 champion Rangers are attempting to win their third-straight league championship and have been tripped up by only unbeaten Pewamo-Westphalia in Week 1. Jonesville, meanwhile, is enjoying its most memorable season in years as it pursues its first league title since 2002 after last week guaranteeing its first winning season since 2013. Also not surprising: After being shut out by the Pirates, Reading has averaged nearly 53 points per game in league play. But the Comets have given up only 43 total including just 18 in their opening night loss to still-unbeaten Hillsdale.
Keep an eye on these: FRIDAY Ottawa Lake Whiteford (4-2) at Clinton (6-0), Dexter (5-1) at Pinckney (5-1), Coldwater (5-1) at Parma Western (5-1), Ida (3-3) at Hillsdale (6-0).
Southwest Corridor
Battle Creek Lakeview (6-0) at St. Joseph (6-0)
While this doesn’t mean anything of league significance to the leaders of their respective Southwestern Michigan Athletic Conference divisions, it could provide a nice confidence boost as both programs should have an opportunity for a special postseason as well. Lakeview is the best in the SMAC East, having clinched a share of that title after two straight sub-.500 overall season finishes, and the Spartans yet to allow an opponent to get within single digits. St. Joseph is tied with Portage Northern for first in the SMAC West, with its most impressive offensive and defensive output so far since finishing 10-2 in 2015.
Keep an eye on these: FRIDAY Vicksburg (5-1) at Paw Paw (6-0), Delton Kellogg (4-2) at Kalamazoo United (3-3), Decatur (3-3) at Centreville (4-2), Jackson Lumen Christi (6-0) at Battle Creek Harper Creek (3-3).
Upper Peninsula
West Iron County (5-1) at Ishpeming (4-2)
Tonight’s winner moves into first place by a game in the Western Peninsula Athletic Conference Iron with two league games to play. These two decided the title last season, as Ishpeming won their regular-season meeting 14-0 and then came back four weeks later and beat West Iron in their Division 8 District Final 38-0. This latest round might be decided when the Wykons are on offense. They score only 25 points per game, yet Ishpeming has given up more than 30 in four games – but won two of those.
Keep an eye on these: FRIDAY Menominee (4-2) at Marquette (2-4), Hancock (4-2) at Iron Mountain (6-0), L'Anse (4-2) at Ishpeming Westwood (4-2), Gladstone (3-3) at Escanaba (5-1).
West Michigan
Hudsonville (5-1) at Rockford (6-0)
There’s still time for the Ottawa-Kent Conference Red to get shaken up regardless of what happens this weekend – Rockford finishes with third-place Grandville and fourth-place East Kentwood, and the Eagles still face the Falcons and Holland West Ottawa. But this one will play a role regardless of what’s yet to come. The Eagles somewhat stunned previously-undefeated Grandville 44-21 last week, and are only a one-point Week 2 loss to Holt from undefeated – and Holt suddenly looks like one of the Lansing area’s best. The Rams clinched a spot in the playoffs for the MHSAA-record 25th straight season, and this actually has been their best start since 2009 – despite playing nonleague versus Muskegon Mona Shores, Grand Rapids Christian and Lowell, all in contention for their O-K divisions’ titles.
Keep an eye on these: FRIDAY Zeeland East (5-1) at Byron Center (6-0), Cedar Springs (5-1) at Lowell (4-2), Central Montcalm (6-0) at Reed City (4-2), Grand Rapids Catholic Central (5-1) at Spring Lake (4-2).
8-Player
Brethren (4-2) at Mesick (5-1)
Like the stories for many 8-player teams, 11-player football was not frequently kind to either of these teams for quite a few years before they made the switch – Brethren in 2016 and Mesick a year later. But the Bobcats are the reigning West Michigan D League champions, and Mesick was runner-up its debut season and is playing this fall for its first league title since 1998. Aside from a 44-38 loss to Mio in Week 1, Mesick has been a rare 8-player defensive force giving up 26 points total over the last five weeks with three shutouts. Brethren has scored 60 or more points three times over the last five weeks, making those units the likely key matchup.
Keep an eye on these: FRIDAY International Academy of Flint (4-2) at Morrice (6-0), Pickford (5-1) at Gaylord St. Mary (6-0), Kinde-North Huron (5-1) at Deckerville (6-0). SATURDAY Onekama (5-1) at Portland St. Patrick (6-0).
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PHOTO: Howell players charge onto the field prior to Friday’s game against Salem, an eventual 65-7 win. (Photo by Cara Kamps.)