Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2026 Week 6 Review
By
Geoff Kimmerly
MHSAA.com senior editor
October 5, 2026
The races are on for 90 leagues featuring Michigan high school football teams this fall.
A few championships have been decided, and several more are in the process. Those races and how they stack up heading into these final weeks are easily the theme as we look back on Week 6 below.
Bay & Thumb
HEADLINER Sanford Meridian 42, Harrison 14 The Mustangs (6-0) clinched a share of the Jack Pine Conference Division 2 title and can make the championship outright this week against Beaverton. While the offense was mighty, the defense arguably was more impressive – Harrison (5-1) entered the game averaging 44.8 points per. Click for more from the Midland Daily News.
Watch list Port Huron 29, Macomb L’Anse Creuse North 14 Port Huron (6-0) clinched its first league title since 2023, claiming a share of the Macomb Area Conference Blue championship with a chance to finish the league schedule perfect this week against Warren Cousino. The Red Hawks have doubled up every league opponent so far, with LCN (4-2) providing the toughest challenge.
On the move Unionville-Sebewaing 30, Ubly 16 The Patriots (4-2) made the playoff last season for the first time this decade, and a year later have clinched a share of the Big Thumb Conference Black title with their two losses by a combined eight points. Holly 30, Flushing 29 Holly (4-2) can’t win the Flint Metro League Stripes title but with this result took Flushing (3-3) out of the race as well. Midland Dow 52, Traverse City West 24 The Chargers (4-2) kept pace one game behind Saginaw Valley League North leader Mount Pleasant and put West (3-3) in the same spot by dealing the Titans their first league defeat.
Greater Detroit
HEADLINER Detroit Catholic Central 31, Toledo Central Catholic (OH) 12 The Catholic High School League Central race still includes four teams with three league games (or two for two teams) to play, but it may realistically be down to just two contenders after the Shamrocks (6-0) handed TCC (5-2) its first league defeat. Next up for DCC is Orchard Lake St. Mary’s, the only other Central team without a league loss. Click for more from the Detroit Free Press.
Watch list Dearborn Fordson 14, Northville 10 Fordson (5-1) will be Northville’s biggest fan this week as the Tractors’ Kensington Lakes Activities Association Black title hopes now rest with the Mustangs (5-1), who play leader Belleville next. A five-point Week 3 loss to the Tigers has been Fordson’s only setback, with this win over Northville interestingly its fourth by seven points or fewer.
On the move Grosse Pointe South 28, Macomb Dakota 21 GPS (5-1) will need some help to finish next weekend with a share of the MAC Red title, but the Blue Devils are up to No. 7 in Division 2 playoff-point average with this win over Division 1 Dakota (3-3). Oxford 15, Rochester Adams 14 The Wildcats (5-1) avenged last season’s 27-point loss to Adams (3-3) to move up to a tie for No. 6 in Division 1 playoff-point average. Monroe Jefferson 36, New Boston Huron 21 Jefferson (5-0) paced a step closer to facing Monroe St. Mary Catholic Central in a winner-take-all Huron League decider in Week 8, while sending New Boston Huron (4-2) into a tie for third.
Mid-Michigan
HEADLINER Pewamo-Westphalia 34, Fowler 28 (2OT) It probably didn’t seem possible to exceed expectations in this rivalry matchup, and yet this game arguably did so as P-W prevailed for its first back-to-back wins over Fowler since 2020 and 2021. The Pirates (6-0) clinched at least a share of the league championship with the Eagles (5-1) now rooting for Saranac this week to give them a chance of still claiming a share. Click for more from WLNS.
Watch list Howell 28, Hartland 27 (OT) The Highlanders (6-0) held on to send Hartland (4-2) a game back in the KLAA Gold and set up a potential title decider this week against Brighton.
On the move Brighton 28, Dearborn 27 The Bulldogs (4-2) similarly had to survive a close one to make this week’s matchup with Howell mean even more. Dearborn fell to 3-3 with a second single-digit loss over the last three weeks. New Lothrop 49, Ovid-Elsie 14 The Hornets (5-1) kept pace in the Mid-Michigan Activities Conference, a game behind leader Montrose, while making a title pursuit much tougher for the Marauders (3-3) as they prepare to face Montrose this week. Okemos 37, Holt 20 At 4-2, Okemos has as many wins this fall as the last six years combined and sits No. 30 in Division 1 playoff-point average.
Northern Lower Peninsula
HEADLINER Petoskey 42, Gaylord 21 The Northmen (4-2) control their destiny in the Big North Conference, with this win over the Blue Devils (3-3) leaving open an opportunity to face Marquette in Week 8 for a share of the league title – or more, if Marquette slips up this week against Gaylord. Cadillac also remains in the mix, tied with Petoskey for second place. Click for more from the Petoskey News-Review.
Watch list Maple City Glen Lake 34, Oscoda 14 With three league games to go, three teams are chasing leader East Jordan in the Northern Michigan Football Conference – and Glen Lake (4-2) is one of those three teams 4-1 in league play thanks to this key victory over Oscoda (3-3).
On the move Traverse City St. Francis 49, Pontiac Notre Dame Prep 28 The Gladiators (4-2) quietly have strung together three straight wins after a tough season start. After facing similarly tough competition, Notre Dame Prep (2-4) is hanging on to the No. 31 spot in the Division 5 playoff-point rankings. Elk Rapids 26, Boyne City 6 The Elks (4-2) avenged a 36-0 loss last season to the Ramblers (3-3) with their first win over them since 2011. Harbor Springs 18, Lakeview 13 The Rams (5-1) are now a win away from their most since 2019, and Lakeview (3-3) is enjoying the same scenario despite this defeat.
Southeast & Border
HEADLINER Hudson 38, Clinton 30 Four teams are back in the hunt in the Lenawee County Athletic Association after Hudson handed Clinton its first defeat in both league play and overall. Ida stands alone atop the standings at 5-0, but Hudson, Clinton and Adrian Madison are all 4-1 – with Hudson playing Ida in Week 8 and Clinton getting Ida this week followed by Madison on Oct. 16. Click for more from the Adrian Daily Telegram.
Watch list Temperance Bedford 38, Dexter 35 Bedford made the District Finals last season while finishing 5-6 overall, and the Kicking Mules (6-0) already have surpassed that win total as they prepare for a potential Week 8 winner-take-all against Saline in the Southeastern Conference Red.
On the move Manchester 80, Leslie 35 This battle for first in the Cascades Conference North turned high scoring and then some, with the end result Manchester (5-1) gaining an opportunity to earn a share of the league title this week as Leslie (4-2) already had done so. Adrian 15, Tecumseh 14 Adrian (5-1) needs help to have a chance at a share of the SEC White championship, but the Maples continued to improve their playoff position jumping up to No. 14 in Division 4 while sending Tecumseh to No. 22. Springport 61, Reading 8 Springport (5-1) took the last step to set up this week’s matchup of Big 8 Conference leaders with Union City.
Southwest Corridor
HEADLINER Decatur 34, Galesburg-Augusta 7 The Raiders (6-0) clinched a share of a second-straight Southwest 10 Conference championship with another dominating victory and have given up only 28 points total over their last five. Galesburg-Augusta (5-1) will be hoping for some help from Hartford in Decatur’s league finale in Week 8. Click for more from the Kalamazoo Gazette.
Watch list Berrien Springs 29, Dowagiac 28 Berrien Springs (6-0) clinched a share of a fourth-straight Lakeland Conference title but needed its closest league win in decades to do so. Dowagiac (3-3) lost by 21 and 14 in its two meetings with the Shamrocks last season, but made this one much closer.
On the move Kalamazoo United 7, Schoolcraft 0 The Titans (6-0) strengthened their hold significantly on first place in the Southwestern Athletic Conference and lead two others by a game with three to play – all against teams 2-4 or 1-5. Battle Creek Harper Creek 38, Coldwater 19 The Beavers (5-1) kept pace just behind Marshall in the Interstate 8 Athletic Conference and surely will root for Coldwater (4-2) against the Redhawks in Week 8. Battle Creek Central 36, Kalamazoo Central 23 The Bearcats (3-3) broke a three-game losing streak as they pursue a first playoff appearance since 2022, and this win jumped them 15 spots in the Division 3 playoff-point average rankings to No. 32.
Upper Peninsula
HEADLINER Bark River-Harris 46, L’Anse 18 The Broncos (5-1) bounced back from their lone loss to move within one more win of clinching a share of a repeat Western Peninsula Athletic Conference Iron title. Bark River-Harris can make that happen this week against Hancock, which has only one defeat in league play. L’Anse (3-3) is just outside the top 32 on the Division 8 playoff-points average list but has opportunities to gain big points the rest of the way facing Iron Mountain, Hancock and Calumet.
Watch list Marquette 34, Alpena 21 Marquette (4-2) entered this season a combined 14-4 in Big North Conference play over its three seasons in the league. But its increased that to 18-4 this fall as it attempts to close in on a first league title in the BNC after two second places and a third.
On the move Kingsford 35, Hancock 6 The Flivvers (6-0) edged another win closer to setting up a winner-take-all again in the West PAC Copper against Menominee. Calumet 34, Houghton 13 The Copper Kings (4-2) bounced back from consecutive losses to those Copper contenders and sit No. 14 in Division 6 playoff-point average. Negaunee 36, Ishpeming Westwood 14 The Miners (4-2) rank No. 18 in Division 5 playoff-point average as they prepare to host undefeated Menominee with a chance to shake up those league standings.
West Michigan
HEADLINER Muskegon Mona Shores 29, Byron Center 28 The margin was slim but the result massive in the Ottawa-Kent Conference Green as Mona Shores (5-1) sits alone atop the standings after breaking a two-game losing streak against the Bulldogs (4-2). The Sailors can clinch a share of the league title this week against Muskegon High. Click for more from the Local Sports Journal.
Watch list Hopkins 42, Belding 22 The Vikings (6-0) also sit alone atop the O-K Silver standings after handing Belding (5-1) its lone defeat and breaking a four-game losing streak against the Black Knights. The victory also gave Hopkins one more than all of last season.
On the move Grand Rapids Catholic Central 27, Middleville Thornapple Kellogg 7 The Cougars (5-1) took over first place alone in the O-K Black, handing MTK (5-1) its lone loss with an impressive defensive showing. East Kentwood 31, Rockford 10 The Falcons (6-0) did their part to set up this week’s O-K Red showdown with also-undefeated co-leader Caledonia, also sending Rockford to 3-3. Zeeland West 48, Zeeland East 14 The Dux (5-1) ran their winning streak in this neighborly rivalry to 11, bouncing back nicely from a Week 5 defeat.
8-Player
HEADLINER Portland St. Patrick 28, Pickford 18 These two remain on track to potentially finish their seasons at the Superior Dome, as St. Patrick (6-0) moved up two spots to sit tied for No. 3 in Division 2 playoff-point average and Pickford (5-1) fell just one position after entering the weekend No. 1 in Division 1. The Shamrocks led 7-6 at halftime before pulling away. Click for more from the Cheboygan Daily Tribune.
Watch list Crystal Falls Forest Park 34, Norway 26 The Trojans (5-1) dwell alone in second place in the Great Lakes Eight Conference West with a Week 9 date with leader Lake Linden-Hubbell gaining more and more steam.
On the move Climax-Scotts 56, Marcellus 52 This was another high-profile cross-division battle as Climax-Scotts moved up to No. 6 in Division 1 playoff-points average and Marcellus fell to No. 10 in Division 2. Bridgman 58, St. Joseph Our Lady of the Lake Catholic 20 The Bees (5-1) bounced back from a Week 5 defeat to hand Our Lady (4-2) this one before Our Lady attempts to finish off a league title run this week. Merrill 30, Breckenridge 14 Despite a notable defensive effort by the Huskies (3-3), high-scoring Merrill powered through to set up this week’s winner-take-all matchup with Blanchard Montabella in the Mid-State Activities Conference Blue.
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PHOTOS (Top) Portland’s Carson Spenski (7) turns a corner with several Lansing Catholic players in pursuit during a 49-14 Raiders win. (Middle) Laingsburg players celebrate a touchdown during a 44-0 shut out of Bath. (Below) Negaunee's Kyle Waterman keeps the ball and carries it to within a few yards of the end zone. (Portland/Lansing Catholic photo by TCP Photography. Laingsburg photo by John Johnson. Negaunee photo by Cara Kamps.)