Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2026 Week 6 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 2, 2026
Fall clearly has reached Michigan this week with temperatures beginning to dive, leaves falling to the ground, and the football regular season driving into its second half with league and playoff races taking shape.
This week’s schedule includes four matchups of 5-0 teams and several others that will further how those league championships could shake out, and also how the playoff field of 288 could unfold at the end of this month.
Games below are Friday unless noted. Tune in to the NFHS Network to watch the majority and follow the MHSAA Scores page for results as they’re submitted.
Bay & Thumb
Harrison (5-0) at Sanford Meridian (5-0)
The winner will claim a share of the Jack Pine Conference Division 2 title, with these two deciding the champion for the second season in a row as Meridian’s 20-6 victory last fall ended up giving the Mustangs the league title by a game over Harrison. Meridian is coming off an impressive 36-29 win over Bloomfield Hills Cranbrook Kingswood in what was a meeting of undefeated teams, and the Mustangs have scored at least 34 points every week – although that likely will be challenged by a Harrison defense giving up 8.4 ppg.
Keep an eye on these FRIDAY Cass City (4-1) at Caro (3-2), Gladwin (4-1) at Midland Bullock Creek (3-2), Traverse City West (3-2) at Midland Dow (3-2), Ubly (4-1) at Unionville-Sebewaing (3-2).
Greater Detroit
Toledo Central Catholic (5-1) at Detroit Catholic Central (5-0), Saturday
Both teams are off to 2-0 starts in the Catholic High School League Central, but neither has much time to let up the rest of the way. DCC follows this matchup with a road game at reigning Division 2 champion Orchard Lake St. Mary’s in Week 7 and still must face Bloomfield Hills Brother Rice in Week 9. Last week was the first DCC didn’t reach 50 points – scoring a plenty respectable 36 – and it will be interesting to see how matchups translate as TCC is coming off a 49-7 win over Jackson Lumen Christi.
Keep an eye on these FRIDAY Detroit Martin Luther King (4-1) at Detroit East English (4-1), Dearborn Fordson (4-1) at Northville (5-0), Monroe Jefferson (5-0) at New Boston Huron (4-1), Port Huron (5-0) at Macomb L’Anse Creuse North (4-1).
Mid-Michigan
Pewamo-Westphalia (5-0) at Fowler (5-0)
These two started playing each other annually in 1966, and Fowler is the only league team that’s given the Pirates much trouble over the last several seasons. In fact, the Eagles are the only team that has defeated P-W in Central Michigan Athletic Conference play since 2010 – doing so four times. If last week’s 59-14 neutral-site win over Bark River-Harris is an indication, the Pirates are once again continuing to get stronger as the year goes on. But the Eagles already have three shutouts this fall, and as the teams have traded the last four meetings this would be Fowler’s turn on top after P-W won 37-6 a year ago.
Keep an eye on these FRIDAY Hopkins (5-0) at Belding (5-0), Hartland (4-1) at Howell (5-0), Ovid-Elsie (3-2) at New Lothrop (4-1), Montrose (4-1) at Durand (3-2).
Northern Lower Peninsula
Maple City Glen Lake (3-2) at Oscoda (3-2)
Five teams in the Northern Michigan Football Conference are 3-2 or better, and while neither of these leads the league currently (that’s East Jordan), both have a chance to shake up the standings over the next four weeks. Oscoda has rebounded from two losses to already surpass last season’s win total, while Glen Lake is a reigning league champion but can’t afford a misstep after falling to East Jordan by a point in Week 3.
Keep an eye on these FRIDAY Elk Rapids (3-2) at Boyne City (3-2), Evart (3-2) at Manton (3-2), Gaylord (3-2) at Petoskey (3-2). SATURDAY Pontiac Notre Dame Prep (2-3) at Traverse City St. Francis (3-2).
Southeast & Border
Clinton (5-0) at Hudson (4-1)
Clinton and Ida are tied for first in the Lenawee County Athletic Association and meet in Week 7. But Hudson could throw a wrench into that matchup deciding a league championship share by extending its winning streak over Clinton to three. While the Redwolves have been impossible to stop so far scoring 43 or more points in every game and holding opponents to a combined 33 over five weeks, Hudson has reached 48 points three times in four games and given up more than six points just once.
Keep an eye on these FRIDAY Adrian (4-1) at Tecumseh (4-1), Leslie (4-1) at Manchester (4-1), Springport (4-1) at Reading (3-2), Ypsilanti Community (3-2) at Chelsea (5-0).
Southwest Corridor
Decatur (5-0) at Galesburg-Augusta (5-0)
Decatur is attempting to close in on a second-straight Southwest 10 Conference title and has won 14 straight league games over the last three seasons including what’s turned into a significant one in Week 1 this fall, 29-25 over Cassopolis. Galesburg-Augusta is among teams that came over from the Southwestern Athletic Conference for football this season and is enjoying its best run in decades – and a win over the Raiders would be the biggest highlight yet.
Keep an eye on these FRIDAY Schoolcraft (4-1) at Kalamazoo United (5-0), St. Joseph (4-1) at Portage Northern (3-2), Coldwater (4-1) at Battle Creek Harper Creek (4-1), Dowagiac (3-2) at Berrien Springs (5-0).
Upper Peninsula
L’Anse (3-2) at Bark River-Harris (4-1)
L’Anse is one of three teams in the Western Peninsula Athletic Conference Iron chasing Bark River-Harris, which fell last week to Division 7 contender Pewamo-Westphalia on a neutral field but otherwise is undefeated. The Broncos also have won all three recent meetings with L’Anse, but the Purple Hornets bounced back from two straight losses this fall to down Gwinn last week and are working to build on last season’s playoff appearance.
Keep an eye on these FRIDAY Kingsford (5-0) at Hancock (3-2), Negaunee (3-2) at Ishpeming Westwood (2-3), Menominee (5-0) at Gladstone (1-4), Calumet (3-2) at Houghton (1-4).
West Michigan
Middleville Thornapple Kellogg (5-0) at Grand Rapids Catholic Central (4-1)
Middleville has built well on last season’s 7-3 finish, already avenging last year’s one-point loss to Holland Christian and hoping for a similar result in this week’s matchup after falling to Grand Rapids Catholic Central 10-0 a year ago. The Trojans and Cougars are the early leaders in the Ottawa-Kent Conference Black, and Catholic Central is coming off a notable 10-point win over East Grand Rapids – with its lone regular-season loss over the last two seasons in Week 2 to Chicago Kenwood Academy.
Keep an eye on these FRIDAY Rockford (3-2) at East Kentwood (5-0), Zeeland East (3-2) at Zeeland West (4-1), Byron Center (4-1) at Muskegon Mona Shore (4-1), Coopersville (5-0) at Sparta (3-2).
8-Player
Portland St. Patrick (5-0) at Pickford (5-0)
These two won’t meet in the playoffs as they are in different divisions, but they both might end up playing on the last day of the season at the Superior Dome. St. Patrick is a contender in Division 2, undefeated in part thanks to a forfeit win from Blanchard Montabella but also now riding an 18-game winning streak. Pickford is hoping for a title run in Division 1 and like the Shamrocks is annually capable of chasing that high bar.
Keep an eye on these FRIDAY Bridgman (4-1) at St. Joseph Our Lady of the Lake Catholic (4-1), Norway (4-1) at Crystal Falls Forest Park (4-1), Kingston (4-1) at Deckerville (4-1), Climax-Scotts (4-1) at Marcellus (4-1).
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PHOTO Saginaw Michigan Lutheran Seminary sophomore quarterback Mason Krager (13) scrambles to elude Fowler senior linebacker Jack O’Hare (52) during the second quarter of their season opener Aug. 28 in Saginaw. (Photo by Kolleth Photography.)