Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Historic Finish May be Only Start as Cabrini Adds 1st Regional Title to Building Effort
By
Keith Dunlap
Special for MHSAA.com
November 28, 2025
ALLEN PARK — The result in its Division 8 Semifinal wasn’t what Allen Park Cabrini had hoped.
But in the end, the 2025 season might turn out to be the year a small-school powerhouse was born.
Before this fall, Cabrini had never advanced past the Regional round of the MHSAA Playoffs and had won only four playoff games in school history.
That changed this year, with Cabrini amassing an 11-2 record and winning its first Regional title before falling the next week to No. 1-ranked Hudson.
It was all part of the vision head coach and Cabrini alum R.J. Chidester had when he took over the job three years ago after spending years as a college assistant coach, with Division I Lehigh his last stop before moving home.
“I believe God brought me back home to Cabrini to use the gifts he has given me to show these kids how to develop their spirit and become the best Catholic American young men they can be,” Chidester said. “They develop their spirit with their faith, attitude, love and effort. If they focus on that, God takes over and everything else falls into place. Three years later, they are making their own beds, tuck their shirts in, go to church on their own and continuously push their minds and bodies to the max. That is why we have gotten the results we have.”
Eddie Hughes, a senior for Cabrini, said it’s been amazing to see that plan fulfilled almost verbatim.
“I talked to a teacher about this,” Hughes said. “He told us what was going to happen, and he said, ‘You guys can believe me or not.’ The day he took over the coaching job, he said if we all buy in, this is what’s going to happen.
“In recent weeks, he’s asked us, ‘The day I got this job three years ago, I told you what was going to happen, and what has not come true?’ None of us could think of a single thing. Everything he told us was going to happen has happened.”
Initially, the hardest step for Chidester was making sure he kept kids in the program. The school historically has had good athletes, but once they got to high school, many would move on to other schools that had historically better football programs.
Knowing that, Chidester made sure to share a message when he took the job with Cabrini’s then-middle schoolers and their parents.
“You have been at Cabrini, and why are you jumping ship?” Chidester said he told players and parents. “I don’t want to say it was a recruiting thing. It was more explaining to them what it was like to be part of a community. From an Xs and Os standpoint, your kid is going to be in great shape. I know the game, and I know how to develop. I’ve coached multiple positions at the college level, and I know coaches who’ll help the kids get to the next level.”
Helping the cause was that Cabrini’s pastor, Father Tim Birney, did something out of the box for the school by hiring Chidester as both a coach and administrator to work in the building.
That has helped because he’s in the school halls and around students every day.
“I’m the first male coach that’s been an employee of the school and in the building” Chidester said. “Father Tim said it had never been done here. He rolled the dice on that.”
As historic as this season was for Cabrini, there’s plenty of reasons to believe it can annually make deep playoff runs.
There are a lot of quality non-seniors on the roster, including junior quarterback Evan Bergdoll, and now younger kids in the K-12 school have seen firsthand that the program can win.
“It’s a way of buying in,” Hughes said. “Some kids didn’t stay and didn’t want to buy in. I don’t want to come off rude, but we’re not really missing them. If they don’t want to buy into our program, then good.”
Keith Dunlap has served in Detroit-area sports media for more than two decades, including as a sportswriter at the Oakland Press from 2001-16 primarily covering high school sports but also college and professional teams. His bylines also have appeared in USA Today, the Washington Post, the Detroit Free Press, the Houston Chronicle and the Boston Globe. He served as the administrator for the Oakland Activities Association’s website from 2017-2020. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.
PHOTO Allen Park Cabrini football players and coaches surround Fr. Tim Birney for a photo following a 34-32 win over Madison Heights Madison in their Division 8 Regional Final, which clinched the school's first Regional title. (Photo provided by Allen Park Cabrini football program.)