Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Rejuvenated Dryden Football Hungry for More After Undefeated Start, Signature Win

By Paul Costanzo
Special for MHSAA.com

October 1, 2026

Santiago Perales and his Dryden football teammates aren’t patting themselves on the back for anything.

Bay & ThumbThe Cardinals are 5-0 and just knocked off the Thumb’s 8-player giant, Deckerville. It’s the start of a season anyone would be celebrating, but especially a program that just restarted in 2023 after a four-year hiatus. 

But looking back on how far they’ve come only makes Perales more resolute in making sure he and his senior classmates don’t lose the edge that helped them get here.

“For me, it kind of still feels the same,” Perales said. “I still feel like we’re the underdogs. The job’s not done. We have to keep working. We have to motivate the younger players to keep working hard. Everyone on the team still has more work to put in. We have to keep our heads down and keep working.”

Perales is one of six Dryden seniors who has been there since Year 1 of the return, enduring the ups and downs of a program starting from scratch.

He, Gianni Coscione, Luke Taylor, Tyler Roberts, Logan Korth and Collin Tyrkus are all in their fourth years with the program and at the heart of the unbeaten start.

“It’s pretty amazing, honestly, watching them grow from freshmen,” said Dryden coach Hunter Gall, who is also in his fourth year leading the program. “They weren’t that confident in that first year, and even the second year. But I think, honestly, it’s been good for us. They’re still super hungry even though we’re 5-0, because they’re not used to it and they don’t want that feeling to go away. But it’s been interesting to watch these freshmen who barely spoke the first year turn into huge leaders on our team. Now we’re watching them teach the underclassmen everything they learned.”

Gall, a 2018 graduate of Dryden, was part of the 2017 team, which was the last to complete a season before 2023.

The following year, the Cardinals played through September before low numbers and injuries forced them to forfeit their final three games. In 2019, they never started, and eventually players from Dryden who were interested in playing football could join Imlay City as part of a co-op.

That included at the middle school level, where Perales, Coscione and some others were playing, and succeeding.

While the co-op provided opportunity, Gall and others wanted to bring back the identity and community excitement that came with having a team representing the school. 

A petition was circulated and enthusiastically moved through the process to start things back up again for the 2023 season, with Gall in charge along with his classmate and assistant coach Sam Peyerk.

The Cardinals actually won their first game back, defeating Carsonville-Port Sanilac 52-12, but they would finish the season 2-7, dropping seven in a row before defeating Akron-Fairgrove in Week 9.

Coscione eyes his target before throwing a pass.

“The biggest challenge, honestly, was just teaching the game of football to a bunch of kids who had virtually never played,” Gall said. “Just basic football terms. Teaching sophomores, juniors and seniors how to get into a three-point stance is not a typical issue for most football programs. Almost half our starting lineup was freshmen, and everyone else, they were older, but they had the experience of freshmen. The biggest hurdle was just keeping them confident and keeping them from hanging their heads.”

Fortunately for Gall, his players bought in and even had a belief that very bright days could be ahead.

“I really did know that, eventually, after us putting in the hard work, we’d get to this point,” said Coscione, who is now in his fourth year as starting quarterback for the Cardinals. “Our whole team believed it. I’m not gonna lie, it was pretty hard to believe, but we all (toughed) it out together, stayed together as a team and put in the work. You can’t just start up a new program and expect to be undefeated. We all knew we had to go through those ups and downs of it sucking really bad. (Gall and Peyerk), all the coaches definitely motivated us and got us through that.”

Not all players who had to suffer through the building years were able to enjoy the fruits of the program’s labor, however, and they knew it. That, Coscione said, made their hard work even more impressive. That includes Gall’s younger brother Owen and Coscione’s older brother Sonny, who both graduated in 2025 and were part of the 2023 and 2024 teams.

“(Sonny) is so proud of not just me, but everyone,” Gianni Coscione said. “Even though he’s not out there playing with us, he knows that us being out there and doing what we are today, it wouldn’t be possible without him and the other upperclassmen that we learned from. Without them, all of this probably wouldn’t be possible. I think that shows a big part in how they’re great people. They knew they weren’t going to be part of the greatness, but they were going to be a part of the rollercoaster.”

Dryden won four games in 2024 and five in 2025, barely missing the 8-player playoffs. With just one senior graduated from the 2025 team, expectations were high surrounding this year’s group.

“The first two years, I would have said no, that I didn’t think this was going to happen,” Taylor said. “We were never going to be able to keep up with these kids at the bigger schools. But as a junior we were able to stick with them, and we knew if we locked in over the offseason (the current success was possible). A lot of us got in the gym over the summer, and we really wanted to get in and go far in the playoffs.”

Starting 4-0 was certainly a sign that it was all coming together, but it was the win against Deckerville that has added a new layer of belief in the team, at least in the community. The Eagles were the 2024 Division 1 8-Player Finals champion and advanced to the Semifinals a year ago. They’ve won two Finals titles and have two other runner-up finishes since moving to 8-player in 2012.

“It was a huge win,” Gall said. “Probably one of the biggest wins that we’ve had in program history so far. My high school coach, who was also on the 2008 Dryden team that went undefeated, he’s on my staff, and he said that even including the 2008 season, that was the biggest win of his career. Definitely, by far, it’s the biggest win of mine.”

The players acknowledge how big that win was, especially after suffering through a 2023 game against the Eagles during which they were shutout and gained just 25 yards of total offense.

But last weekend’s success hasn’t changed their goal moving ahead, which is to beat Byron, their Week 6 opponent.

“It definitely feels good, and we know that we deserved it because we put in a lot of work throughout the years,” Perales said. “But we’re not satisfied with our record right now. We want to go undefeated every week, and we know we still have to keep our heads down and keep working toward what we want.”

Paul CostanzoPaul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.

PHOTOS (Top) From left, Gianni Coscione and Santiago Perales stand with their team for the national anthem. (Middle) Coscione eyes his target before throwing a pass. (Top photo courtesy of the Dryden football program. Action photo of Coscione by Dane Pelkowski.)