Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
'All Together' Onekama Seeks 1st Football Title
November 16, 2018
By Chris Dobrowolski
Special for Second Half
ONEKAMA — The Upper Peninsula is soon to be invaded by Portagers.
The village of Onekama, meanwhile, might resemble a ghost town.
A large and loyal following for the Onekama football team is geared up for a trip to the Superior Dome in Marquette, site of Saturday’s 8-Player Division 2 Football Final, where the Portagers (10-2) are taking on Rapid River (9-3) in their quest for the school’s first MHSAA football championship.
“It’s really energized the community,” said Onekama head coach John Neph. “I’m so happy that our local community has responded so well. It means so much to have this special event going on.”
Yard signs and window decorations have sprung up all over town. Residents have stepped forward to find out how they can aid the team during its journey to the championship game, while fans have shown up to games in droves as the team has advanced farther in the postseason, past the likes of Marion (22-6), Brethren (52-0) and Portland St. Patrick (28-14).
“Everyone’s supporting us. The community here is amazing, especially for the football program,” said running back/linebacker Ben Acton. “We had the most people we’ve ever had for our games in the playoffs this year. It’s awesome seeing everybody out there in the stands and after the games.”
The Portagers have given their fans plenty to cheer about. The program had four playoff wins all-time entering this season, and they have nearly doubled that total with this playoff run.
Getting to the championship game wasn’t at the forefront of Onekama’s goals this season, but it hasn’t come as a complete shock, either. The Portagers had five seniors and three top juniors returning to a squad that went 9-2 in 2017.
“We thought we could be pretty good,” said Neph. “Then we had a really good preseason camp, and we got better. We were very pleasantly surprised with the overall development of our players. Our guys have gotten better and better as the season has gone on.”
It’s a squad that has embraced the team aspect of the game. Sure, there are standouts — Acton and junior running back/linebacker Aaron Powers have been playmakers on both sides of the ball, senior Rylan Clarke has led from his tight end position, and senior Wyatt Lawson and junior Wade Sedlar anchor the offensive and defensive lines, respectively — but the Portagers relish functioning as one cohesive unit.
“This isn’t one person’s team. Or the coaches’ team. It’s our team,” said Neph. “It’s all of us together. That has made a huge difference with the morale, and the long run we’ve had. Sometimes at the end of a season you can get tired of going to practice, and I don’t think we’ve ever experienced that. It’s a group of guys that like coming out here, enjoy working with each other. We have some fun, and we’ve been winning, which helps.”
Onekama has proven it can score points, having topped the 50-point plateau four times. The Portagers like to be known as a stout defensive team, though. They’ve backed that up by shutting out four teams this year, not counting two forfeit victories.
“We really take pride in our defense,” said senior defensive back Ben Johnson, one of four defensive players to receive accolades on the all-Midwest Central Michigan Conference West teams. “We’re a defensive team but our offense — when it clicks, it clicks too.”
The Portagers finished third in the West after they had tough losses to league champion Wyoming Tri-unity Christian (28-26) and runner-up Suttons Bay (13-8). Neph felt like the loss to Suttons Bay, which came two weeks before the start of the postseason, ignited Onekama’s push through the playoffs.
“We lost it late in the game on a long pass,” said Neph. “It felt like we were about to win the game, and to have it taken away from us like that, that was tough. I’m extremely proud of our guys. That’s where the upperclassmen stepped forward and said, ‘We lost today, but we’re going to bounce back and keep going.’ I would say that was a significant turning point for us. We got back to work and moved forward from there.”
The Portagers have reeled off four straight wins and whipped the entire school and community into a frenzy.
“It’s great,” Clarke said of the atmosphere at school. “Our math teacher looked at us today and said, ‘I still can’t believe you guys are going to the Finals.’ Our student support is tremendous. For a small community like us, this is great.”
Advancing this deep into the postseason has created a lot of additional planning and extra responsibilities for Neph and his staff, including making arrangements for hotel accommodations, transportation and meals for the team. He wouldn’t want to have it any other way, with the opportunity to win a Finals championship.
“It would just be an unbelievable, historical moment for our school to win the state championship,” he said. “It would be the crowning event of a lot of people putting hours and hours and hours of work into the football program. For the players, it would be the ultimate experience for them. Something that will last the rest of their lives.”
Win or lose, this season and this playoff performance already has created a deep bond among the 18 players on this year’s Onekama squad.
“We’re brothers,” said Clarke. “We’ll probably be brothers for the rest of our lives. We’ll probably all be coaching our kids together when we’re 30 and 40.”
Chris Dobrowolski has covered northern Lower Peninsula sports since 1999 at the Ogemaw County Herald, Alpena News, Traverse City Record-Eagle and currently as sports editor at the Antrim Kalkaska Review since 2016. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) Onekama’s Ben Acton (5) finds an opening among four Portland St. Patrick defenders during last week’s Semifinal win. (Middle) Luke Mauntler (7) drags along two Manistee Catholic Central defenders during a Week 6 victory. (Photos courtesy of the Onekama athletic department.)