Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: 11-Player Semis Preview
November 16, 2018
By Geoff Kimmerly
Second Half editor
This season’s “Drive for Detroit” is in its final stretch as 32 teams prepare to play in 11-Player Semifinals on Saturday.
And there are plenty in the mix for the first time, or the first time in a while.
Of those 32, only 11 made it this far a year ago – and we’re guaranteed at least three new champions next week at Ford Field.
As always, we encourage you to bundle up and grab a seat in the stands. But if you’d rather watch from the comforts of home, this weekend we again will have all 16 Semifinals available, either on FOXSportsDetroit.com or MHSAA.tv. (Click for the full schedule.)
All games are 1 p.m. Saturday. “Drive for Detroit” is powered by MI Student Aid
Division 1
Clarkston (10-2) vs. Saline (11-1) at Okemos
The reigning Division 1 champion Wolves have given up a combined 13 points over three playoff games, and 6-foot-5, 270-pound sophomore Rocco Spindler is among the leading tacklers with 76 from his defensive tackle spot. Saline has been similarly stifling giving up 26 points total in its playoff wins and has a reliable runner in senior Brendan Munday (1,160 yards/ 14 TDs rushing).
Belleville (12-0) vs. Clinton Township Chippewa Valley (12-0) at Troy Athens
Belleville built on its second straight perfect regular season by making the Semifinals for the first time with a sophomore, Christian Dhue-Reid, running the show at quarterback. Chippewa Valley’s first Semifinal run since 2003 has been keyed in part by senior signal-caller Tommy Schuster (1,480 yards/21 TDs passing).
Division 2
Midland (9-3) vs. Muskegon Mona Shores (11-1) at Grand Ledge
Mona Shores’ only loss this fall came to Division 3 contender Muskegon, and senior running back/linebacker Sincere Dent (1,228 yards/24 TDs rushing, 8.8 yards per carry) is among the standouts leading the way. Senior running back/linebacker Christian Gordon (1,408/20/7.2) provides similar impact for Midland.
Birmingham Groves (10-2) vs. Warren DeLaSalle (10-2) at Hazel Park
Junior quarterback Markis Alexander (1,337 yards/13 TDs passing) has Groves on a 10-game winning streak and playing its second Semifinal in three seasons. Reigning Division 2 champion Warren DeLaSalle has locked down its three playoff opponents to a combined 20 points. Senior Evan Vaillancourt scored in last year’s Final and leads the team with 576 yards and 12 TDs rushing.
Division 3
Zeeland East (11-1) vs. Muskegon (12-0) at Grand Haven
The reigning Division 3 champion Big Reds have marched again with junior quarterback Cameron Martinez (2,177 yards/33 TDs rushing, 610 yards/11 TDs passing) taking over where last year’s star La’Darius Jefferson left off. But Zeeland East hardly can be overlooked; the Chix are playing in their first Semifinal since 1989 (which was prior to the opening of Zeeland West) and with their only loss by four to reigning Division 4 champion Grand Rapids Catholic Central. Senior quarterback Gabe Taylor and senior running back Joshua Fusco have combined to run for 3,162 yards.
Detroit Martin Luther King (10-2) vs. DeWitt (12-0) at Brighton
King senior quarterback Dequan Finn is considered one of the state’s most unstoppable with 1,086 yards and 19 touchdowns rushing and 1,787 yards and 20 TDs passing. The Crusaders are playing in their fourth straight Semifinal, with the last three in Division 2. DeWitt emerged from its third straight Regional Final to make the Semifinals for the first time since 2013. Senior quarterback Blake Gatfield has thrown for 1,226 yards and 14 scores and is the team’s second-leading rusher with 503 yards plus 12 scores.
Division 4
Grand Rapids Catholic Central (11-1) vs. Edwardsburg (12-0) at Vicksburg
This is a rematch of last season’s championship game, won by GRCC 42-31. Edwardsburg will look to avenge with senior fullback Caden Goggins (1,185 yards/20 TDs rushing) pacing the Eddies’ powerful run-based attack. Many names are different for GRCC, which has lost only to Division 1 contender Saline. Senior quarterback Joe Collins has stepped in with 2,215 yards and 27 touchdowns through the air.
Chelsea (9-3) vs. Williamston (10-2) at Walled Lake Northern
Both have navigated some close ones this run, with Chelsea winning two playoff games by seven points apiece and Williamston with one seven-pointer. Chelsea is back in the Semifinals for the first time since 2015, with senior quarterback Quinn Starkey throwing for 2,091 yards and 22 touchdowns. Williamston is returning to the Semifinals for the first time since 2010. Hornets senior quarterback Austin Stiffler has been nearly identically effective, throwing for 2,181 yards and 22 scores.
Division 5
Hudsonville Unity Christian (10-2) vs. Saginaw Swan Valley (12-0) at Greenville
Last year’s Division 5 runner-up Swan Valley is coming off its closest game this season, a 36-28 win over Reed City, a win which also was its first decided by single digits since Week 1. Senior quarterback Alex Fries ran the show last season as well, and he’s thrown for 1,547 yards and 22 touchdowns. Unity Christian is playing for its first trip to the Finals and relies on a rushing attack that’s gained more than 3,700 yards. Junior Hayden Large has gained 1,143 of them and run for 12 scores.
Marine City (10-2) vs. Portland (12-0) at Howell
Portland’s strength has been a defense giving up 7.7 points per game, but the Raiders are also coming off one of their highest-scoring outputs in a 40-6 win over Frankenmuth in the Regional Final. Senior Jacob Veale leads the strong ground attack with 1,505 yards and 24 touchdowns. Marine City chews up yards on the ground as well with junior Aren Sopfe (1,087 yards/14 TDs) and senior Jack Kretzschmar (901/11) carrying the load. The Mariners have had two of their four highest-scoring games over the last two weeks.
Division 6
Montague (10-2) vs. Traverse City St. Francis (12-0) at Mount Pleasant
These two have combined for an 82-11 record over the last four seasons, and both are seeking to make the Finals for the first time since 2009. Senior Bryce Stark has shouldered much of the rushing load for Montague with 1,422 yards and 24 touchdowns. Senior Danny Passinault leads a similarly strong run attack for the Gladiators with 1,201 yards and 18 scores.
Montrose (10-2) vs. Jackson Lumen Christi (11-0) at Novi
The Rams are seeking to reach their first championship game since 2002 and will take on the reigning Division 6 champion Titans with a balanced attack led by senior Devante Bedford (1,617 yards/26 TDs rushing) and sophomore quarterback Bobby Skinner (1,431/20 passing). Lumen Christi still does what it’s done to win the last two championships and three over the last decade – combine tough defense with a dominating rush attack, led this season by senior Nick Thomas (1,634 yards/29 TDs).
Division 7
New Lothrop (11-1) vs. Lake City (12-0) at Clare
Fresh off eliminating two-time Division 7 champion Pewamo-Westphalia, New Lothrop takes on another undefeated contender in Lake City. Junior quarterback Avery Moore is dangerous in multiple ways with 1,375 yards and 20 touchdowns rushing and 1,452 yards and 20 more scores passing for the Hornets. Lake City, which fell to P-W in a Semifinal a year ago, has already outscored last year’s team and is giving up half as many points through just one fewer game. Lake City also has a multi-talented quarterback – senior Matt Holt has run for 1,496 yards and 18 scores and thrown for 1,550 yards and 17 TDs.
Cassopolis (12-0) vs. Madison Heights Madison (12-0) at Jackson
One of the state’s most impressive defenses from Cassopolis will take on a high-flying offense from Madison. The Rangers are outscoring opponents by an average of 46-4, with senior running back Tyrese Hunt-Thompson the team’s leading rusher (859 yards/19 TDs) and receiver (314/6). Madison’s average margin of victory is a little less at 39-9 but has come mostly against much larger schools. Senior quarterback Austin Brown has thrown for 1,766 yards and 21 scores and run for 1,696/29.
Division 8
Breckenridge (12-0) vs. Harbor Beach (11-1) at Chesaning
The Huskies have stretched their best season ever to their first Semifinal with a stalwart defense giving up four points per game. Senior dual threat quarterback Carter Staley leads with 926 yards and 10 touchdowns passing and also a team-best 882 yards rushing with 12 scores on the ground. Harbor Beach is back in the Semifinals for the fourth time this decade coming off its third shutout in five weeks. Junior running back/linebacker Devin Pfaff is key on both sides of the ball, rushing for a team-high 1,234 yards and 20 scores.
Holton (8-4) vs. Reading (12-0) at Battle Creek Harper Creek
Holton’s memorable run began after the team lost its last three regular-season games but made the playoffs as an additional qualifier. After reaching the postseason for the first time since 2007, the Red Devils have won their first District and Regional titles. Senior Aaron Herron has run for 1,548 yards and 19 touchdowns. Next up is Reading, coming off its sixth shutout of the season and averaging 50 points per game. Senior fullback Ethan LoPresto is tough to bring down; he’s averaging 12.6 yards per carry with 2,209 plus 26 TDs total on the ground.
Second Half’s weekly “Drive for Detroit” previews and reviews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Portland's offense lines up during last week's Division 5 Regional Final win over Frankenmuth. (Click to see more from HighSchoolSportsScene.com.)