Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Performance: Morrice's Hunter Nowak
November 15, 2018
Hunter Nowak
Morrice senior - Football
Morrice’s third-year varsity quarterback continued the play Friday that has helped his team to the best season in program history. Nowak ran 28 times for 158 yards and three touchdowns to lead the Orioles to a 40-8 win over Colon in an 8-Player Division 1 Semifinal, earning the senior signal-caller the Michigan Army National Guard “Performance of the Week.”
Nowak has run 204 times for 1,922 yards (9.4 yards per carry) and 33 touchdowns this season, and completed 24 of 49 passes for 529 yards and eight more scores. His 232 points rank third all-time since MHSAA-sponsored 8-player football was added a decade ago. He took over the QB spot in 2016, and Morrice went 4-5, but the Orioles improved to 9-2 last season and this fall finished the regular season 9-0 for the first time in the program’s 11 or 8-player history. Last week’s Semifinal was the team’s second ever and first since 1996, and this Saturday’s championship game against Pickford at Northern Michigan University’s Superior Dome will be the Orioles’ first trip to the MHSAA Finals in this sport. Along the way, Morrice avenged last season’s playoff loss to North Central Thumb League Red rival Deckerville – which went on to finish 2017 Division 1 runner-up – and handed Wyoming Tri-unity Christian its only defeat this fall in the Regional Final two weeks ago.
Nowak plays only football at Morrice, but does also play on a high school-level rugby club team based in Howell. He carries a 4.0 grade-point average while dually enrolled at Lansing Community College, and hopes to study aviation after high school with aspirations of becoming a commercial airline pilot.
Performance Point: “The defense played great. They played shutout. The defense really won us the game, I think,” Nowak said of the Semifinal win over Colon. “We were able to put up 40 points, but that was a great offense they had. … It’s the first time we ever went to a state final for this, and we’re just really excited about it. We’ve been playing football since third grade, and we’ve always had successful seasons. We always thought that especially our senior year, we always thought, man, we really need to do really good that year. For it to happen, I think it’s great, because we’ve been working hard all year (and) ever since we started playing varsity. We’re thankful to the town for showing up at the games. Everyone comes out. It’s a big deal.”
That’s when we knew: “Our sophomore year, we didn’t do too great. We got four wins as sophomores; we could’ve done better. Last year we were OK – we lost to Deckerville in the second round (38-0). … Our first game (this season), we beat Deckerville (34-14). I think that was big. We went there, we won by 20 points, and that’s when we realized we’re a good team this year – we really have a shot to go far. We had lost the second round of playoffs the year before by a lot there. So to have our first game, since playing there, be right there again, and to be able to win – it put behind all the doubt that we had last year.”
Taking this on together: “I think it’s the combination of a lot of us have been playing since third grade together. And there’s not a whole lot of us, so that bond has just grown through the years. And I think we’re just really good at football, and the whole speed thing really helps too. … I think it’s just knowing what someone else is going to do. If I’m running the ball, I can get a sense of where my lead blockers are going to go, what they’re going to do. We can try to get a sense of what other people are going to do. We can communicate easier. If something happens, we can fix it real quick, because we know how to talk to each other.”
It’s a speed thing: “I think 11-man was more about who’s going to be bigger on the line and then trying to work around that. (Eight-player) is not so much who is bigger on the line, it’s who can get off the line quicker and find the hole faster. We’re not the biggest team, but we’re a very fast team. That definitely helps us out.”
Revved and rallying: “When you’re done with the game and you’re walking back to the stands, there’s a lot of people I’ve never met before. But they’re all congratulating us, and they seem really excited about it. They’re there. They don’t know us personally, but they’re excited for the football team and they want to tell us, ‘Good job.’ There’s a lot of people talking about coming up (for the Final).”
- Geoff Kimmerly, Second Half editor
Every week during the 2018-19 school year, Second Half and the Michigan Army National Guard will recognize a “Performance of the Week" from among the MHSAA's 750 member high schools.
The Michigan Army National Guard provides trained and ready forces in support of the National Military Strategy, and responds as needed to state, local, and regional emergencies to ensure peace, order, and public safety. The Guard adds value to our communities through continuous interaction. National Guard soldiers are part of the local community. Guardsmen typically train one weekend per month and two weeks in the summer. This training maintains readiness when needed, be it either to defend our nation's freedom or protect lives and property of Michigan citizens during a local natural disaster.
Past 2018-19 honorees
November 8: Jon Dougherty, Detroit Country Day soccer - Read
November 1: Jordan Stump, Camden-Frontier volleyball - Read
October 25: Danielle Staskowski, Pontiac Notre Dame Prep golf - Read
October 18: Adam Bruce, Gladstone cross country - Read
October 11: Ericka VanderLende, Rockford cross country - Read
October 4: Kobe Clark, Schoolcraft football - Read
September 27: Jonathan Kliewer, Grand Rapids Forest Hills Northern soccer - Read
September 20: Kiera Lasky, Bronson volleyball - Read
September 13: Judy Rector, Hanover-Horton cross country - Read
PHOTOS: (Top) Morrice quarterback Hunter Nowak (32) pulls away from a Colon defender during last week’s Semifinal win over the Magi. (Middle) Nowak and teammate Sam Koresky celebrate one of his touchdowns. (Photos courtesy of the Lansing State Journal.)