Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Chippewa Valley Leads Macomb Charge
By
Tom Markowski
Special for Second Half
November 8, 2018
CLINTON TOWNSHIP – Since winning the Division 2 title in 2001, Clinton Township Chippewa Valley has played in the shadow of traditional Macomb County powers Macomb Dakota, Romeo, Sterling Heights Stevenson and Utica Eisenhower.
Before this season, Chippewa Valley’s record against those four schools over the last 17 years was 26-52. The Big Reds did own a 10-8 record against Stevenson, but twice Stevenson reached MHSAA Finals while Chippewa Valley’s best showing since its championship season was a Semifinal appearance in 2003.
That trend started to change in 2017 as Chippewa Valley went 4-1 against these teams (including a second win over Dakota in the playoffs). This season, the Big Reds took another step forward posting a 6-0 mark and capturing their first outright title in the Macomb Area Conference Red.
And for the first time in program history, Chippewa Valley is 11-0. The Big Reds were 9-0 in 1975, the first season the MHSAA sponsored state playoffs, but did not qualify for the postseason (only four teams in each of the four classifications were selected for the playoffs that first year).
Scott Merchant is in his 10th season as head coach at Chippewa Valley, and the Big Reds have made the playoffs eight times during his tenure. These past two seasons have been his best by far. Last season, Chippewa Valley finished 10-2 losing to Detroit Cass Tech, 32-26, in a Division 1 Regional Final.
Most expected a rematch of that game this week. But Dearborn Fordson (10-1) upset Cass Tech last week, 41-14, and Chippewa Valley will host Fordson in the Division 1 Region 4 Final at 7 p.m. Friday. The teams have met just once before – and that game, in 2003, also took place in a Regional Final with Chippewa Valley claiming a 30-12 victory.
Merchant’s team is experienced, confident and loaded with talent. He has four three-year starters and eight seniors starting on defense.
“Dakota set the bar for the whole conference,” Merchant said of Chippewa Valley’s sister school (both are in the Chippewa Valley school system) and biggest rival. “In the mid- to late 2000s they had like five or six Regional titles. Our streak of losing to Dakota started in ’04, and I didn’t get here until ‘09. It was huge for us to win in 2014. It was the first time we beat them in 10 years. That was a big weight being lifted.”
When a team loses so often to another, especially a rival, the losses and the years often run together. For the record, here’s how bad it got for the Big Reds:
Beginning with a 7-0 loss to Dakota in a Division 1 Regional Final in 2004, the Big Reds lost 16 consecutive games to Dakota, and only six of the 16 were by 10 or fewer points. A 28-27 victory in a 2014 District Final ended this streak.
One loss stung most. In 2013, both teams were 7-0 and state-ranked. Dakota won 52-7.
“To this day I can’t explain what happened,” Merchant said. “It was one of the most disappointing losses I’ve had. A lot of it was mental.”
The tables have turned. Chippewa Valley has won five of the last six in the series and is two wins this month from reaching what would be the program’s second MHSAA Final.
The Big Reds’ success last season gave the players confidence and also fed their appetite for more. The 2017 team scored a school-record 463 points, and this season Chippewa Valley has scored 445.
The productivity is similar, but the means by which the offense this season has been successful is different. There’s a difference in personality. Last year Chippewa Valley was more of a finesse team that concentrated on the passing game. This team is more physical and its offense is geared more for the run, which is often more effective in November playoff games.
Quarterback Tommy Schuster is a three-year starter who threw for 3,100 yards over his first two seasons. His numbers (1,400 yards) are down a tad this season, but he’s thrown 20 touchdown passes and just one interception. Schuster also is carrying the ball more as he showed last week by rushing for 60 yards in the 51-10 victory over Dakota.
This added dimension has become a fine complement to the Big Reds’ top two running backs, Andre Chenault and Ja’Von Kimpson. Chenault is the team’s leading rusher with 888 yards and 13 touchdowns on 107 carries while Kimpson, who also starts at cornerback, is more of a featured back in 3rd down situations. He’s scored nine touchdowns rushing and one receiving.
“Our run game has been dominant all season,” Schuster said. “The offensive line has gotten better and better. It took a little time. They’re all (first-year) starters, and they’re confident now.”
Replacing the entire offensive line was the main concern for Merchant and his staff coming into this season. With just one senior, this group grew up fast. In the opener, Chippewa Valley trailed Saline 13-0 before the offense began to click and the Big Reds won 31-26. Senior captain Ryan Cyrowski, the center, is the leader and juniors Charles Wesley, the left tackle, and Donovan McBride, the right guard, have developed nicely. The Big Reds rushed for an-eye-popping 445 yards last week.
Merchant’s top two players could well be linebacker Marcel Lewis, who also sees time at tight end, and David Ellis. Ellis rarely comes off the field as he starts at receiver and defensive back and is a dangerous kick returner. He has 33 tackles on defense, five rushing touchdowns, six receiving scores, three more on kickoff returns and he’s returned a punt for a touchdown.
“We don’t have any weaknesses,” Schuster said. “This team, all year, hasn’t panicked. We’re ready for whatever happens. Last year’s team was like that, too. The reason we’ve been so successful (the past two seasons) is we have great players and great coaches.
“Playing quarterback on this team is a lot of fun. There’s so many options. If the run game isn’t working, we have no problem throwing the ball.
“I’ve grown up a lot over these three years. I’ve gotten to work on my speed, and I’m able to help the younger guys out too. It’s easier for me now. There’s nothing that’s new to me.”
The experience Schuster and many of his teammates have is a big reason Chippewa Valley has come out on top in a number of close games. In addition to the victory over Saline, the Big Reds held on to defeat Romeo (41-34) and Dakota (24-17) during the regular season. All three of those games were on the road.
“We’ve had way more close games this year than last,” Merchant said. “It’s been great to see the program grow.”
Tom Markowski is a columnist and directs website coverage for the State Champs! Sports Network. He previously covered primarily high school sports for the The Detroit News from 1984-2014, focusing on the Detroit area and contributing to statewide coverage of football and basketball. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.
PHOTOS: (Top) Chippewa Valley’s defensive front lines up against Utica during a 49-0 Week 9 win. (Middle) David Ellis (8) follows his blockers into an opening against Utica Eisenhower in a 34-7 first-round playoff victory. (Photos courtesy of the Chippewa Valley athletic department.)