Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Playoff Week 3 Preview
November 7, 2018
By Geoff Kimmerly
Second Half editor
The first MHSAA football finalists of this fall will celebrate this weekend, as four 8-player Semifinals will determine which teams move on to Marquette’s Superior Dome a week from Saturday.
And 64 11-player teams have completed half of the “Drive for Detroit,” with this weekend’s Regional Finals setting up next weekend’s Semifinals and opportunities to visit Ford Field for extended Thanksgiving.
Below are the matchups in all 10 divisions this weekend, with a quick look at one from each 11-player bracket and all four 8-player Semifinals. We suggest seeing them live, of course. But we have more opportunities to watch online as well.
This week’s FOX Sports Detroit Prep Zone matchups are Dearborn Fordson at Clinton Township Chippewa Valley and Clarkston at Lapeer in Division 1, and Warren DeLaSalle at Port Huron Northern in Division 2. Those all will stream free of charge on FOXSportsDetroit.com and on the FOX Sports app. At least five more games will be viewable on MHSAA.tv, either live with subscription or free after 72 hours.
Games are Friday unless noted. “Drive for Detroit” is powered by MI Student Aid.
Division 1
Dearborn Fordson (10-1) at Clinton Township Chippewa Valley (11-0)
The Tractors showed they’re capable of beating anyone with last week’s 41-14 stunner of Detroit Cass Tech. Fordson is scoring 38 points per game while playing seven against playoff teams, and is a three-point Week 6 loss to Belleville from being undefeated. Chippewa Valley is the next giant up, coming off a 51-10 rematch win over Macomb Dakota and giving up only 15 points per game despite also playing seven against playoff qualifiers.
Other Regional Finals: FRIDAY Clarkston (9-2) at Lapeer (11-0), West Bloomfield (9-2) at Belleville (11-0). SATURDAY Rockford (7-4) at Saline (10-1).
Division 2
Portage Northern (9-2) at Muskegon Mona Shores (10-1)
The Huskies have won seven straight games and last week celebrated their first District title. The defense has shined; Northern is giving up 12 points per game and allowed more than 21 once, in a Week 4 loss to East Lansing. The Sailors beat Jenison last week for the second time this season, extending the margin from seven points in the first meeting to 39 in the rematch. Averaging 44 points per game, they may present the toughest offensive challenge the Huskies have faced.
Other Regional Finals: FRIDAY Livonia Franklin (7-4) at Birmingham Groves (9-2), Midland (8-3) at Walled Lake Western (8-3), Warren DeLaSalle (9-2) at Port Huron Northern (10-1).
Division 3
Cedar Springs (10-1) vs. Muskegon (11-0) at Grand Haven
After eliminating Ottawa-Kent Conference Gold co-champs East Grand Rapids and Grand Rapids Christian the last two weeks, Muskegon takes on O-K White winner Cedar Springs. The Red Hawks last week won their first District title since 2000 and boast a defense giving up 10.5 points per game. The opportunity to make history in this one is even greater – the reigning Division 3 champ Big Reds have won 25 straight games and scored at least 42 points nine weeks running.
Other Regional Finals: FRIDAY Parma Western (10-1) at Zeeland East (10-1), Detroit Martin Luther King (9-2) at Allen Park (9-2). SATURDAY Farmington (8-3) vs. DeWitt (11-0) at Lansing Catholic.
Division 4
Escanaba (9-2) at Grand Rapids Catholic Central (10-1), Saturday
Grand Rapids Catholic Central has fared well against the Eskymos the last two seasons, winning their 2016 Regional Final 34-0 and last season’s Semifinal 24-0 on the way to claiming Division 4 championships both years. But Escanaba can find encouragement in a couple of places. The 24 points in last year’s meeting were the fewest GRCC scored in the playoffs. And four of the Escanaba offense’s six highest-scoring games this fall have come over the last five weeks.
Other Regional Finals: FRIDAY St. Clair (9-2) at Williamston (9-2). SATURDAY Holland Christian (8-3) at Edwardsburg (11-0), Chelsea (8-3) at Farmington Hills Harrison (8-3).
Division 5
Reed City (11-0) at Saginaw Swan Valley (11-0), Saturday
Reed City is playing in a Regional Final for the fourth time in five seasons, and as an undefeated team for the second time in three. Adding to that familiarity with the big stage is a familiar foe – Swan Valley defeated the Coyotes last year 29-14 in a Semifinal. Reed City has lost only three regular season games this decade, but there’s definitely something different this fall – notably a defense that is giving up 6.2 points per game. That unit will be key against a Vikings team scoring 43 points per and giving up only 8.9.
Other Regional Finals: FRIDAY Detroit Denby (9-2) at Marine City (9-2). SATURDAY Hudsonville Unity Christian (9-2) vs. Kalamazoo United (11-0) at Vicksburg, Frankenmuth (9-2) at Portland (11-0).
Division 6
Montague (9-2) at Schoolcraft (9-2)
The Eagles are playing for their first trip to the Semifinals since 2001, and have been in the mix making the Regional Final in 2013 and suffering their only losses of the season in District Finals in 2012 and 2016. Schoolcraft has played eight games against playoff teams this fall and still is averaging 45 points per game. Montague, playing in its second straight Regional Final, is averaging 44 points per contest with seven against playoff teams – and losses to only undefeated Division 5 contenders Reed City and Portland. Schoolcraft’s defeats also came to Division 5 playoff teams; Kalamazoo United is still alive.
Other Regional Finals: FRIDAY Kingsley at Traverse City St. Francis (11-0), Blissfield (7-4) at Jackson Lumen Christi (10-0). SATURDAY Montrose (9-2) at Flint Hamady (11-0).
Division 7
Pewamo-Westphalia (11-0) vs. New Lothrop (10-1) at Chesaning
An interesting note about P-W’s back-to-back Division 7 championship runs the last two seasons: Of six playoff games not including Semifinals, only three were played at home. The Pirates had to win District and Regional titles on the road last season, and beat the Hornets 35-14 to clinch the former. New Lothrop beat the first (Cass City) and second-place (Elkton-Pigeon-Bay Port Laker) teams from the Greater Thumb Conference West the last two weeks to set up this rematch.
Other Regional Finals: FRIDAY Roscommon (10-1) at Lake City (11-0), Riverview Gabriel Richard (7-4) at Madison Heights Madison (11-0). SATURDAY Monroe St. Mary Catholic Central (9-2) at Cassopolis (11-0).
Division 8
Breckenridge (11-0) at Ishpeming (11-0), Saturday
The Huskies will head north seeking their first Regional title and hoping a defense giving up just 4.3 points per game can lock down an Ishpeming offense scoring 42. Breckenridge also made the Regional Final last season, in Division 7, losing to Lake City by just two points. The Hematites shut out 2017 semifinalist Iron River West Iron County for the second time in five weeks to win the District title.
Other Regional Finals: FRIDAY Flint Beecher (8-3) at Harbor Beach (10-1). SATURDAY Mendon (7-4) at Holton (7-4), Detroit Southeastern (8-3) vs. Reading (11-0) at Hillsdale High School.
8-Player Division 1
SEMIFINALS
AuGres-Sims (11-0) at Pickford (11-0), Saturday
Before last week, these teams stacked up even more similarly than their records might indicate – Pickford’s six-point win over Suttons Bay in their Regional Final was its first close game since Week 3, and AuGres-Sims hasn’t allowed an opponent to get closer than 38 points all fall. Quarterback Caden Zeien has thrown for 1,928 yards and 34 touchdowns with only one interception for AuGres-Sims (plus run for 673 yards and 10 TDs), while his Pickford counterpart James Storey has thrown for 1,527 yards and 28 touchdowns and run for 782 yards and 15 scores. The Panthers also made the Semifinals the last two years and this will be their fifth time total trying to make the MHSAA Finals for the first time. For the Wolverines, this Semifinal is a first.
Colon (10-1) at Morrice (11-0)
Morrice is coming off its first Regional title since 1996 – although the Orioles did give up their first points since mid-September last week to Wyoming Tri-unity Christian in a 44-14 win. They are allowing 5.4 per game points overall while gaining nearly 360 yards in total offense. Colon’s lone defeat was to Tri-unity, 22-14 three weeks ago, but the Magi rebounded quickly to make their first Semifinal. Quarterback Hunter Nowak leads the Orioles' attack with 1,757 yards and 30 touchdowns rushing and 517 yards passing. Colon boasts a pair of 1,000 backs in Brandon Crawford (1,607 yards, 21 TDs) and quarterback Philip Alva (1,035/16 rushing, 461/8 passing).
8-Player Division 2
SEMIFINALS
Cedarville (7-4) at Rapid River (8-3)
Three of seven Great Lakes Conference East teams are still alive for MHSAA championships, and these two met in Week 7 with Rapid River claiming a 28-20 win to help lock up third place in the league. Rapid River downed reigning 8-player Division 2 champ Crystal Falls Forest Park last week and will be aware of the possibilities of a rematch disappointment – the Rockets opened these playoffs by beating Engadine by two after losing to the Eagles by 18 only two weeks prior. Cedarville is rolling again, having won its two playoff games by a combined 88-6 score, and led by quarterback Tristan Masuga (1,730 yards/21 TDs passing).
Portland St. Patrick (7-4) at Onekama (9-2), Saturday
The Shamrocks seemed all but forgotten a month ago and tied for fifth in the Southern Central Athletic Association A. But with four straight wins they’re back in the Semifinals for the second straight season and looking to get back to Superior Dome after finishing runner-up in Division 2 a year ago. Onekama, meanwhile, will be playing in its first Semifinal to continue an impressive five-year climb. The Portagers are giving up only 7.4 points per game and lost this fall only to Division 1 playoff teams Tri-unity and Suttons Bay – by a combined seven points. They've run for nearly 1,900 yards over nine games (two wins were forfeits) with Aaron Powers averaging 11.5 yards per carry and Ben Acton 8.9.
Second Half’s weekly “Drive for Detroit” previews and reviews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: A Reed City ball carrier breaks through an opening during the Coyotes’ 38-7 District Final win over Clare last week. (Click to see more from HighSchoolSportsScene.com.)