Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Playoff Week 2 Preview
October 31, 2018
By Geoff Kimmerly
Second Half editor
The field of 288 a week ago became 144 teams still playing. Starting tonight, 11-player teams will compete for District titles and 8-player contenders will aim to celebrate Regional championships.
And this round presents more than a few familiar matchups from either earlier this fall or recent MHSAA Playoffs.
There again are ample opportunities to watch playoff games from the comforts of home if you do not choose to take a seat in the stands. FOX Sports Detroit’s Prep Zone matchups this week are Detroit Catholic Central at West Bloomfield in Division 1, Birmingham Brother Rice at Birmingham Groves in Division 2 and Flint Powers Catholic at Williamston in Division 4. Those all will stream free of charge on FOXSportsDetroit.com and on the FOX Sports app. At least five more games will be viewable on MHSAA.tv, either live with subscription or free after 72 hours.
Below are a few notes on games of particular intrigue in each division. Games are tonight unless noted. “Drive for Detroit” is powered by MI Student Aid.
Division 1
Macomb Dakota (8-2) at Clinton Township Chippewa Valley (10-0)
The Big Reds beat Dakota 24-17 in Week 5 on the way to the Macomb Area Conference Red title and their first perfect regular season since 1975. After winning another MAC Red rematch last week over Utica Eisenhower, Chippewa Valley will look to remain the only conference team still alive – but must avoid a 2016 scenario, when it beat Dakota during the regular season and lost to the Cougars in the playoffs.
Others that caught my eye: FRIDAY Oxford (8-2) at Lapeer (10-0). SATURDAY East Kentwood (9-1) at Saline (9-1), Dearborn Fordson (9-1) at Detroit Cass Tech (10-0).
Division 2
Warren DeLaSalle (8-2) at Oak Park (9-1)
Oak Park has won at least one playoff games six of the last seven seasons and seems to be inching closer to a trip to Ford Field – but for the second straight season, DeLaSalle stands in the way. The Pilots won last year’s playoff meeting, 14-7 in a Regional Final, on the way to claiming the Division 2 championship. The Knights have won four games by eight or fewer points this fall and should be prepared for another close one.
Others that caught my eye: FRIDAY Midland Dow (6-4) at Midland (7-3), Jenison (7-3) at Muskegon Mona Shores (9-1), Birmingham Brother Rice (7-3) at Birmingham Groves (8-2).
Division 3
Zeeland West (8-2) at Zeeland East (9-1)
East won the teams’ first meeting, 48-34 in Week 8, on the way to clinching the Ottawa-Kent Conference Green title. But the Chix as well have a scenario they want to avoid: In 2012, 2013 and 2017, East won the first matchup but West won the playoff rematch. The Dux’ only losses this season were to league champions – East and Grand Rapids Christian.
Others that caught my eye: FRIDAY Cedar Springs (9-1) at Mount Pleasant (10-0), Grand Rapids Christian (8-2) at Muskegon (10-0), Detroit Martin Luther King (8-2) at Warren Woods Tower (9-1).
Division 4
Farmington Hills Harrison (7-3) at Detroit Country Day (7-2)
Of course not to slight possible Regional and Semifinal opponents, but Country Day has accomplished the most of late of any team standing between Harrison and finishing its final season at Ford Field. The Yellowjackets have reached the Semifinals four times this decade and finished Division 4 runners-up in 2016 before falling below .500 last fall for the first time since 2005. Country Day opened these playoffs by downing MAC Bronze champ Center Line 42-6.
Others that caught my eye: FRIDAY Paw Paw (8-2) at Edwardsburg (10-0). SATURDAY Escanaba (8-2) at Alma (9-1), North Branch (8-2) vs. St. Clair (8-2) at East China Stadium.
Division 5
Clare (9-1) at Reed City (10-0)
The intrigue here is based in part on Clare’s win last week – 42-28 over Manistee, which like Reed City was perfect during the regular season. The Pioneers’ lone loss came Week 4 to Jack Pine Conference foe Roscommon, and the two ended up sharing the title with Beaverton – all three are still alive in the playoffs. Reed City, meanwhile, has won 42 of its last 46 games, including 34-7 over Clare in last season’s District Final.
Others that caught my eye: FRIDAY Lansing Catholic (9-1) at Portland (10-0), Muskegon Oakridge (9-1) vs. Hudsonville Unity Christian (8-2) at Jenison, Hopkins (9-1) vs. Kalamazoo United (10-0) at Vicksburg.
Division 6
Calumet (10-0) vs. Traverse City St. Francis (10-0) at Thirlby Field, Saturday
This is another playoff rematch from 2017, when St. Francis opened the postseason with a 28-6 win over the Copper Kings. That Calumet team entered 6-3, while this one makes the trip downstate coming off its first perfect regular season since 1996 and with a school-record 10 wins. The Copper Kings will need another big performance from a defense giving up only 5.3 points per game; St. Francis is scoring nearly 49 on average.
Others that caught my eye: FRIDAY Michigan Center (9-1) at Jackson Lumen Christi (9-0), Blissfield (6-4) at Brooklyn Columbia Central (9-1). SATURDAY Ecorse (8-2) at Flint Hamady (10-0).
Division 7
Saugatuck (9-1) at Pewamo-Westphalia (10-0)
This is not only a playoff rematch, but a replay of last season’s Division 7 championship game. These two actually are meeting in the playoffs for the fourth time in five seasons – P-W has won all four meetings including last season’s Final 21-0, but the Indians gave the Pirates two of their toughest games of the last four seasons in falling by six in 2016 and 10 in 2015. Get the scoreboard ready: Saugatuck’s offense has blown through 500 points for the third time in four seasons, while the Pirates with 537 points already have outscored last year’s championship team.
Others that caught my eye: FRIDAY Detroit Loyola (7-3) at Madison Heights Madison (10-0), Centreville (9-1) at Cassopolis (10-0), Cass City (8-2) at New Lothrop (9-1).
Division 8
Ottawa Lake Whiteford (10-0) at Reading (10-0)
These two have thoroughly dominated their competition to this point. It’s tough predicting what’s going to give now that they’ll share the same field. Reigning Division 8 champion Whiteford has won 24 straight games and 37 of its last 38, this season outscoring opponents 54-8 on average. Reading is outscoring its opponents only 52-9 per game – although Pittsford may have given the Bobcats some ideas putting up 48 to Reading’s 65 in last week’s opener.
Others that caught my eye: FRIDAY Iron River West Iron County (8-2) at Ishpeming (10-0), Johannesburg-Lewiston (9-1) at Breckenridge (10-0), Ubly (8-2) at Harbor Beach (9-1).
8-Player Division 1
Morrice (10-0) vs. Wyoming Tri-unity Christian (10-0) at Grandville Middle School, Saturday
The Orioles blazed a trail with their first 9-0 regular season and now will play to reach their first Semifinal since 1996. Just as impressive, if not more so – Morrice hasn’t given up a point since Week 4, a stretch of outscoring their last six opponents by a combined 313-0. The Defenders are playing to reach the Semifinals for the second time in three seasons. Counting last week’s win over Webberville, they’ve beaten five playoff teams and reigning champion Central Lake this fall.
Other Regional Finals: FRIDAY Suttons Bay (9-1) at Pickford (10-0). SATURDAY Deckerville (8-2) at AuGres-Sims (10-0), Bellevue (9-1) at Colon (9-1).
8-Player Division 2
Brethren (7-3) at Onekama (8-2)
The West Michigan D League champion Bobcats keep earning respect, adding to the league title last week’s win over intriguing contender Mount Pleasant Sacred Heart, 42-26. Brethren has its most wins in a season since 1990, and now takes on another team with championship aspirations. Onekama’s two losses came by a combined seven points to Midwest Central Michigan Conference West foes still alive in 8-player Division 1. The Portagers are 17-4 since moving to 8-player last season after three straight making the 11-player playoffs.
Other Regional Finals: FRIDAY Crystal Falls Forest Park (6-4) at Rapid River (7-3), Cedarville (6-4) at Posen (8-2). SATURDAY Tekonsha (6-4) vs. Portland St. Patrick (6-4) at Portland High.
Second Half’s weekly “Drive for Detroit” previews and reviews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Clarkston’s punter winds up to send the ball back to Lake Orion during last week’s Division 1 District win. (Photo by Terry Lyons.)