Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Playoff Week 1 Preview
October 25, 2018
By Geoff Kimmerly
Second Half editor
Everything will seem to speed up from here for 288 Michigan high school football teams beginning their playoff runs this weekend.
Temperatures dip below freezing, practices finish in the dark and urgency is at its utmost this time of year. But soon the reward will come into view – trips to Ford Field for the elite 11-player teams and Superior Dome for the best of the 8-player lineup.
All eight reigning champions and all eight 2017 runners-up are back as 11-player playoffs begin at the District level this weekend. Three of four 8-player finalists from last season, including one champion, are back as those brackets begin at the Pre-Regional level. A total of 125 games will be played tonight, with 19 more Saturday.
In addition to watching live from the stands, there are plenty of opportunity to watch playoff games all over the state either live or later this weekend. FOX Sports Detroit PLUS will bring the Division 7 opener at Kent City against Saugatuck to a live cable audience, and that game joins Haslett at East Lansing and Davison at Oxford to make up this week’s Prep Zone lineup streaming free of charge on FOXSportsDetroit.com and on the FOX Sports app. At least 13 more games will be viewable on MHSAA.tv, either live with subscription or free after 72 hours.
Below is a glance at a game of particular intrigue in each division. “Drive for Detroit” is powered by MI Student Aid.
Division 1
Grosse Pointe South (8-1) at Dearborn Fordson (8-1)
These two make up one side of what might be the strongest District in Division 1 – on the other side Detroit Cass Tech (9-0) takes on Detroit Western (6-3). The Blue Devils won the Macomb Area Conference White for the third straight season and tripped up only Week 9 against Romeo – over the first eight games, they gave up 5.4 points per game. For the second straight regular season, Fordson’s only loss came to undefeated Belleville – and this time by only three points. The Tractors also are one of only four in-state teams to give the Technicians a close game over the last two years – losing by just five in last season’s District Final – but they can’t look past Grosse Pointe South toward a possible rematch.
Others that caught my eye: FRIDAY Holland West Ottawa (6-3) at Hudsonville (6-3), Canton (6-3) at Detroit Catholic Central (6-3), Romeo (6-3) at Macomb Dakota (7-2). SATURDAY Brighton (7-2) at East Kentwood (8-1).
Division 2
Birmingham Groves (7-2) at Birmingham Seaholm (7-2)
This is one of those few rematches from Week 9 that crop up for the start of the playoffs every season, and Groves won this neighborly meeting 26-9 last week. But don’t think things can’t change over six days – it happens, and the Oakland Activities Association Blue champion Maples still gave up only 13 points per game during their first winning regular season since 2013. That said, Groves certainly knows how to turn it up in the playoffs. The Falcons are making their sixth straight postseason appearance and lost last year’s opener by just three to Brother Rice after making the Semifinals in 2016.
Others that caught my eye: FRIDAY Portage Central (7-2) at Portage Northern (7-2), Warren DeLaSalle (7-2) at Warren Mott (7-2), Walled Lake Western (6-3) at Fenton (7-2), St. Clair Shores Lake Shore (6-3) at Port Huron Northern (8-1).
Division 3
River Rouge (8-1) at Detroit Martin Luther King (7-2)
River Rouge’s enrollment has grown by more than 350 students over the last four years, as the Panthers went from Division 5-runner-up in 2015 to making Division 4 Semifinals the last two years and now playing in Division 3. Rouge’s only loss this fall was Week 1 to Cass Tech 40-7, and King fell by nearly the same score (42-8) to the Technicians in last week’s Detroit Public School League A championship game. The Crusaders also have lots of postseason experience, winning Division 2 in 2015 and 2016 and making the Semifinals last season before losing by a point to eventual champion Warren DeLaSalle. Just as impressive this fall, King’s only other defeat was by three to reigning Division 3 champion Muskegon – which has won 23 straight games and the rest this season by an average of 42 points per.
Others that caught my eye: FRIDAY East Grand Rapids (6-3) at Muskegon (9-0), Battle Creek Central (6-3) at Middleville Thornapple Kellogg (7-2), Garden City (6-3) at Warren Woods Tower (8-1), Haslett (8-1) at East Lansing (8-1).
Division 4
Bloomfield Hills Cranbrook Kingswood (6-3) at Farmington Hills Harrison (6-3), Saturday
The Harrison watch continues as John Herrington, the winningest coach in state football history, leads the Hawks into their final playoffs with the school closing next summer. After two straight losses, Harrison beat Farmington last week to earn an automatic playoff berth and slotted in Division 4 after finishing runner-up in Division 3 last season. The Cranes might not seem as dangerous as a year ago when they set a school wins record going 10-2. But they moved into the tougher Detroit Catholic League AA this fall, and all three losses this season were by seven or fewer points – and now they’re back in the familiar Division 4 bracket.
Others that caught my eye: FRIDAY Paw Paw (7-2) at Three Rivers (8-1), Lake Odessa Lakewood (7-2) vs. Flint Powers Catholic (6-3) at Atwood Stadium, Croswell-Lexington (6-3) at North Branch (7-2), Wyoming Godwin Heights (6-3) at Grand Rapids South Christian (5-4).
Division 5
Grand Rapids West Catholic (5-4) at Hudsonville Unity Christian (7-2)
It’s pretty well-known at this point that West Catholic has won five straight Division 5 titles and made six straight MHSAA Finals. The Falcons had to come back from a 1-3 start this fall and beat Coopersville in Week 9 to earn a shot at becoming an additional qualifier – but keep in mind they won it all in 2013 as an additional qualifier. Unity Christian has looked for a few years like a program inevitably on its way to Ford Field. The Crusaders made the Division 4 Semifinals in 2016 and lost last year’s D4 opener by just six to eventual champion Grand Rapids Catholic Central. They lost out on a share of a league title last week falling to Zeeland East, but both defeats this season came to Division 3 playoff teams – and Unity won three games over teams that made the Division 4 bracket.
Others that caught my eye: FRIDAY Berrien Springs (7-2) at Hopkins (8-1), Lansing Catholic (8-1) at Olivet (8-1), Detroit Osborn (6-3) at Detroit Denby (7-2). SATURDAY Clare (8-1) at Manistee (9-0).
Division 6
Michigan Center (8-1) at Grass Lake (8-1)
The Cardinals missed locking up a second straight Cascades Conference championship by less than a touchdown, falling to eventual title winner Grass Lake 14-10 in Week 6. Michigan Center led until the final two minutes – and this rematch should be a welcome opportunity. The Warriors are coming off a 55-7 loss to Division 8 contender Reading a week ago in the Cascades/Big 8 Conference champions crossover, but before that were giving up only 8.8 points per game. It’s easy to anticipate these teams keeping the score low and close again tonight.
Others that caught my eye: FRIDAY Ishpeming Westwood (7-2) at Calumet (9-0), Ecorse (7-2) vs. Warren Michigan Collegiate (8-1) at Madison Heights Bishop Foley, Constantine (6-3) at Schoolcraft (7-2), Hemlock (8-1) at Montrose (7-2).
Division 7
Saugatuck (8-1) at Kent City (8-1)
Kent City was a seven-point defeat to unbeaten Lake City from a second straight perfect regular season, and the Eagles get the chance to impress the statewide TV crowd by shutting down an Indians offense averaging nearly 51 points per game. Senior Brad Dunn leads Saugatuck with 2,189 yards and 38 touchdowns rushing, and senior Jacob Stewart (918/13) also could go over 1,000 yards for the season for the reigning Division 7 runner-up – which lost only to Schoolcraft, by a point. Kent City gives up just under 11 points per game and held Lake City to 22 below its final regular-season scoring average in that 14-7 Week 8 loss.
Others that caught my eye: FRIDAY Cass City (7-2) at Sandusky (8-1). SATURDAY Harbor Springs (7-2) at Roscommon (8-1), Oscoda (8-1) at Iron Mountain (7-2), Detroit Loyola (6-3) at Madison Heights Bishop Foley (8-1).
Division 8
Pittsford (7-2) at Reading (9-0)
The Rangers have put together strong teams over the years – they’re making their 24th playoff appearance, and the 2008 team reached the Division 7 Semifinals. But it’s a good argument this is Reading’s most impressive team of the playoff era as it outscores opponents 50-4 on average and outscored five playoff-bound teams by an average of 47-7. Pittsford has reasons to be confident too heading into its fifth straight playoffs and seventh in eight seasons. The Wildcats emerged from a four-team league where all four made the playoffs this fall, and their losses both were to playoff-bound teams. Pittsford also beat Waterford Our Lady (see below) big in Week 4 and is giving up only 8.7 points per game this fall.
Others that caught my eye: FRIDAY Waterford Our Lady (5-4) at Clarkston Everest Collegiate (8-1), Adrian Lenawee Christian (8-1) at Ottawa Lake Whiteford (9-0), Saginaw Nouvel (6-3) at Harbor Beach (8-1), Mendon (5-4) at White Pigeon (7-2).
8-Player Division 1
Kingston (8-1) at Deckerville (7-2)
Deckerville has played in two straight MHSAA Finals, falling just three points short of the Division 1 title a year ago. The Eagles opened their North Central Thumb League Blue title march this fall with a 36-20 win over Kingston in Week 5, and they’re 10-0 against the Cardinals since the teams began playing each other regularly again in 2010. Kingston this fall tied its most wins since 2006, and a ninth victory would tie a high since 1999 – while also breaking the streak and making the Cardinals instant Division 1 contenders.
Others that caught my eye: FRIDAY Battle Creek St. Philip (6-3) at Bellevue (8-1), Genesee (5-4) at Morrice (9-0), Camden-Frontier (5-4) at Colon (8-1).
8-Player Division 2
Crystal Falls Forest Park (5-4) at Powers North Central (8-1)
North Central clinched the Great Lakes Conference West ahead of second-place Forest Park thanks to a 52-28 win Week 6, and that was just the latest meeting between the two with potential championship implications. The Jets downed the Trojans 60-50 in a Regional Final in 2016 on the way to winning the 8-player title, and the Trojans beat the Jets 20-6 in last season’s playoff opener on the way to winning the Division 2 championship. North Central, with its only loss opening night to Engadine, would seem a big favorite this time – but Forest Park is putting up 44 points per game despite giving up 34 and should be comfortable if forced to trade score for score.
Others that caught my eye: FRIDAY Rapid River (6-3) at Engadine (8-1), Marion (6-3) at Onekama (7-2), SATURDAY Peck (5-4) vs. Portland St. Patrick (5-4) at Portland.
Second Half’s weekly “Drive for Detroit” previews and reviews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Jeremiah Lockhart and Muskegon, here against Reeths-Puffer, are among reigning champions seeking to repeat as playoffs begin this week. (Photo by Tim Reilly.)