Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 9 Preview
October 18, 2018
By Geoff Kimmerly
Second Half editor
What’s still at stake as we dive into Week 9 of this football season?
Heading into Thursday night’s games – there were 11 played – 23 of 91 leagues statewide still had title shares or outright championships up for grabs.
Meanwhile, 171 11-player teams had secured playoff berths – and 71 could win and get in, although there also are 10 matchups between 5-3 teams this weekend that will leave the defeated hoping for at-large bids. The 8-player picture is just a little clearer: At least eight teams appear to be in the running for the final 2-3 spots in that 32-team field.
You’ll see below many of those league-deciding games, and others with playoff implications perhaps taking higher priority this week over matchups between teams already qualified. All games below are tonight unless noted. Check out the MHSAA Score Center for the full schedule and results as games are completed.
MHSAA.tv will broadcast seven games this weekend, and be sure to tune in to FOX Sports Detroit at 7 p.m. Sunday for the “Selection Sunday Show” announcing fields and pairings for the 11 and 8-player brackets. Our “Drive for Detroit” previews are powered by MI Student Aid.
Bay & Thumb
Davison (7-1) at Lapeer (8-0)
The winner takes the Saginaw Valley League Blue title outright. The lone loss between these teams was Davison’s to Detroit Catholic League Central co-champ Warren DeLaSalle in Week 7. Davison has only one league loss in the last three years – to Midland last season, which left the Cardinals to eventually place second. But they went on to beat Lapeer the next week and again in a playoff opener. This year’s Lightning team has been more successful on both sides of the ball, and the defense has given up more than 19 points only once.
Others that caught my eye: FRIDAY Swartz Creek (6-2) at Ortonville Brandon (7-1), Midland Dow (5-3) at Midland (5-3), Mount Pleasant (8-0) at Saginaw Heritage (5-3), Goodrich (5-3) at Croswell-Lexington (5-3).
Greater Detroit
Detroit Cass Tech (8-0) vs. Detroit Martin Luther King (7-1) at Renaissance
These two rolled through their divisions of the Detroit Public School League so thoroughly that there hasn’t been much to point out over the last six weeks. But their rematch will decide the PSL “A” playoff champion; King won last year’s PSL semifinal meeting 17-7, and both teams went on to reach MHSAA Semifinals. The Crusaders’ only loss this fall was Week 2 against Muskegon, by three – the closest game for the Big Reds this season. Cass Tech’s only close game was a Week 2 one-point win over Ohio power Lakewood St. Edward. The Technicians have outscored PSL teams the last six weeks by a combined 269-7.
Others that caught my eye: FRIDAY Brighton (7-1) at Belleville (8-0), Oak Park (7-1) at Clarkston (7-1), Grosse Ile (8-0) at Dearborn Heights Crestwood (8-0), SATURDAY Warren DeLaSalle (6-1) vs. Detroit Catholic Central (5-2) at Ford Field, Detroit Public Safety Academy (7-1) at Sterling Heights Parkway Christian (8-0).
Mid-Michigan
Williamston (7-1) at Pewamo-Westphalia (8-0)
This one means nothing in the standings but could tell a lot about two playoff hopefuls. The Pirates will try to add to back-to-back Division 7 championships starting next week after yet another incredible regular season where they’ve outscored their first eight opponents by a combined 447-34 – and that included a 38-0 Week 1 win over Ithaca, which hasn’t lost since. With a win tonight, Williamston would lock up its best regular-season record since 2010, when it went on to finish Division 4 runner-up. The Hornets’ only trip-up came against St. Johns in Week 4, but over the last month they’ve beaten three teams that still have playoff aspirations heading into tonight.
Others that caught my eye: FRIDAY Montague (7-1) at Portland (8-0), East Lansing (7-1) at Okemos (6-2), Saginaw Swan Valley (8-0) at St. Johns (5-3), Holton (5-3) at Howard City Tri-County (4-4).
Northern Lower Peninsula
New Lothrop (8-0) at Traverse City St. Francis (8-0)
The Traverse City West/Petoskey game could have league implications, but it’s hard to not talk more about New Lothrop making the trip up north. The Hornets are hoping to finish their eighth perfect regular season over the last nine years, and beat an eventual league champion in Maple City Glen Lake on opening night before a perfect run through the first-year Mid-Michigan Activities Conference. St. Francis also has a victory over Glen Lake, and by a similar margin. But the Gladiators have yet to win by fewer than 35 points – making this an important test for them as well heading into the playoffs.
Others that caught my eye: FRIDAY Traverse City West (6-2) at Petoskey (5-3), Frankfort (5-3) at Benzie Central (5-3), Manton (4-4) at Rogers City (7-1), Cheboygan (4-4) at Elk Rapids (6-2).
Southeast & Border
Grass Lake (8-0) at Reading (8-0), Saturday
The Cascades Conference champion meets the Big 8 Conference title winner in one of five matchups pitting undefeated teams this week. The Warriors got here with defense – they have yet to give up more than 16 points in a game – while Reading, as noted last week, has had one of the most impressive defensive showings in the state. The Rangers gave up 14 in clinching the league title last week to bring their total number of points allowed to 33 this fall.
Others that caught my eye: FRIDAY Dundee (5-3) at Hillsdale (7-1), Michigan Center (7-1) at Springport (7-1), Brooklyn Columbia Central (7-1) at Hudson (4-4), Ida (6-2) at Blissfield (5-3).
Southwest Corridor
Cassopolis (8-0) at Centreville (8-0)
The Southwest 10 Conference championship comes down to this matchup of a team that’s had its share of recent success and another that is one of this season’s best turnaround success stories. Cassopolis was runner-up in the conference a year ago and won its old Berrien-Cass-St. Joseph Red in 2016. Centreville, meanwhile, will finish with its first winning record since 2008 and after claiming a total of five victories over the last three seasons. And talk about defense, the Bulldogs have given up 34 points this fall – and these Rangers have given up a mere 24.
Others that caught my eye: FRIDAY Schoolcraft (7-1) vs. Kalamazoo United (8-0) at Vicksburg, Portage Northern (6-2) at St. Joseph (5-3), Plainwell (5-3) at Otsego (5-3), Napoleon (5-3) at Quincy (5-3).
Upper Peninsula
Gaylord (5-3) at Sault Ste. Marie (5-3)
Sault Ste. Marie has bounced back from two straight two-win seasons and a 1-2 start to this one to reach the verge of returning the postseason despite scoring only 123 points over seven games – they’ve made it by giving up only 15 per game. Gaylord is looking to take the next step after missing the playoffs last season as a 5-4 finisher. Speaking of “so close,” the last two weeks have been excruciating for the downstate Blue Devils with two one-point losses that would’ve meant a league title had they gone the other way.
Others that caught my eye: FRIDAY Kingsford (4-4) at Escanaba (6-2), Norway (4-4) at Iron River West Iron County (6-2), Gwinn (5-3) at Munising (4-4), Marquette (4-4) at Menominee (1-7).
West Michigan
Rockford (5-3) at East Kentwood (7-1)
A share of the Ottawa-Kent Conference Red championship is at stake. So is a lot more. The Falcons have clinched at least a share of the league title. But Rockford can earn a share as well with a third-straight win in this series – and although the Rams would be a strong at-large candidate at 5-4, they must win to guarantee continuing a 23-year playoff streak. It’s the longest active postseason football streak in the state, and also tied for the longest all-time.
Others that caught my eye: FRIDAY Zeeland East (7-1) at Hudsonville Unity Christian (7-1), Saugatuck (7-1) at Fennville (7-1), Berrien Springs (7-1) at Muskegon Oakridge (7-1), Hudsonville (5-3) at Holland West Ottawa (6-2).
8-Player
Wyoming Tri-unity Christian (8-0) at Colon (8-0)
The Magi can finish their first perfect regular season since 1957 (according the Michigan-football.com), and have picked it up the last three weeks outscoring those opponents by a combined 150-6 – despite the fact two of those teams are possible playoff qualifiers. For Tri-unity Christian, this would be a second perfect regular season in three years. But that hardly makes it less significant. The Defenders have reached three straight playoffs and advanced to the Semifinals two years ago. A win of this magnitude would be the best way to keep things rolling into their next postseason trip.
Others that caught my eye: FRIDAY Powers North Central (7-1) at Stephenson (5-3), Tekonsha (5-3) at Bellevue (7-1), Pickford (8-0) at Cedarville (5-3), Peck (5-3) at Deckerville (6-2).
Second Half’s weekly “Drive for Detroit” previews and reviews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Saginaw Heritage, here against Arthur Hill this fall, is among 71 teams hoping to qualify for the MHSAA Playoffs with a win this weekend. (Click for more from HighSchoolSportsScene.com.)