Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 7 Preview
October 4, 2018
By Geoff Kimmerly
Second Half
We’re into October, and the drive continues on as we begin turning our attention toward the playoffs beginning at the end of this month.
But let’s not be in too much of a rush.
Today we preview a number of matchups that could again end in league title celebrations – and mention a number of other neighborly clashes that may have nothing to do with league title and playoff pursuits, but will still be memorable.
That said, It just so happens that most of the nine games we glance at below include a mix of all of the above.
All games below are tonight unless noted. Check out the MHSAA Score Center for the full schedule and results as games are completed. MHSAA.tv will broadcast eight games including Frankenmuth/Millington mentioned below. Our “Drive for Detroit” previews are powered by MI Student Aid.
Bay & Thumb
Millington (5-1) at Frankenmuth (5-1)
The noticeable difference heading into the latest chapter of this annual showdown is both teams have a loss – Frankenmuth fell in Week 2 to Tri-Valley Conference Central leader Saginaw Swan Valley, and Millington fell in Week 1 by three points to Ohio’s Sylvania Southview. Otherwise, it’s business as usual with this TVC East finale deciding the league title for the seventh time in eight seasons – and with the Eagles on a three-game winning streak against their rival.
Others that caught my eye: FRIDAY Warren DeLaSalle (5-1) at Davison (6-0), Richmond (4-2) at Almont (6-0), Fenton (5-1) at Flushing (4-2), SATURDAY Lapeer (6-0) at Flint Carman-Ainsworth (3-3).
Greater Detroit
Dearborn Heights Robichaud (6-0) at Dearborn Heights Crestwood (6-0)
Both have plenty to celebrate. Robichaud was 1-8 just two years ago, rebounded to 6-3 last season but went 2-3 in the league, and now is facing Crestwood for the Western Wayne Athletic Conference title. Crestwood last week clinched its first playoff berth since 2005 and with a seventh win would have its most victories since 2000. After a four-year break, these teams met again last season with Robichaud a 34-26 winner – but Crestwood hasn’t given up more than 20 points in a game this fall.
Others that caught my eye: FRIDAY Detroit Mumford (5-1) at Detroit Cass Tech (6-0), Detroit Denby (5-1) at Detroit Martin Luther King (6-0), Waterford Our Lady (4-2) at Clarkston Everest Collegiate (6-0), Macomb Dakota (5-1) at Romeo (5-1).
Mid-Michigan
Breckenridge (6-0) at Carson City-Crystal (6-0)
Breckenridge football was reborn with its move to the Mid-State Activities Conference in 2016, and the Huskies are 18-0 in league games heading into this weekend’s MSAC finale. Two of those wins came against the Eagles, who formerly battled mostly Mount Pleasant Sacred Heart for league superiority. Breckenridge got the win in this matchup by just a point last fall, 27-26, and this season hasn’t given up a point since Week 1. Carson City-Crystal and its tough running game most likely will need to get on the board at least a few times if it’s to secure its first league championship since 2013.
Others that caught my eye: FRIDAY Lake Odessa Lakewood (5-1) at Olivet (6-0), Beaverton (5-1) at Clare (5-1), Dansville (5-1) at Pewamo-Westphalia (6-0), Mason (3-3) at Williamston (5-1).
Northern Lower Peninsula
Johannesburg-Lewiston (5-1) at Harbor Springs (6-0)
After losing by just seven points to Manton on opening night, Johannesburg-Lewiston has been biding its time to pounce in the league race. The Cardinals have given up only 35 points over the last five weeks and two weeks ago won big against Gaylord St. Mary, which beat them for the Northern Michigan Football League Legacy title a year ago. Harbor Springs has its most wins since going 6-4 in 2000, including an impressive one against Frankfort in Week 2 – but must avenge last year’s 50-8 loss to Johannesburg-Lewiston to secure that league title tonight.
Others that caught my eye: FRIDAY Muskegon Catholic Central (3-3) at Manistee (6-0), Elk Rapids (4-2) at Frankfort (4-2), Petoskey (3-3) at Gaylord (5-1), Kingsley (5-1) at Maple City Glen Lake (3-3).
Southeast & Border
Grass Lake (6-0) at Napoleon (5-1)
Grass Lake has shared or won outright four Cascades Conference championships this decade, but stepped back a year ago going 3-4 in the league and missing the playoffs for the first time since 2004. That’s almost a distant memory, as the Warriors need only 14 more points to outscore last year’s team and defensively are on pace for their best performance in more than a decade. Grass Lake defeated 2017 co-champions Addison and Michigan Center the last two weeks and now gets the third team that shared last year’s title – Napoleon, which has bounced back from an opening night loss to get back into the hunt and won last year’s meeting with the Warriors 45-8.
Others that caught my eye: FRIDAY Grosse Ile (6-0) at Milan (5-1), Hillsdale (6-0) at Ida (5-1), Pittsford (6-0) at Adrian Lenawee Christian (5-1), Ottawa Lake Whiteford (6-0) at Sand Creek (4-2).
Southwest Corridor
Three Rivers (6-0) at Edwardsburg (6-0)
These are the two best teams in Michigan we’ve barely mentioned this season – because in the Wolverine Conference, every team plays nine league games and these two have dominated the league thoroughly. Edwardsburg has scored at least 41 points every week this fall and given up 19 total; Three Rivers has been slightly less dominant offensively but given up only 35 points and only seven over the last four weeks. Three Rivers broke Edwardsburg’s 34-game league winning streak last season, although the Eddies did still go on to claim the conference title and then defeat the Wildcats in a District Final on the way to finishing Division 4 runner-up.
Others that caught my eye: FRIDAY Kalamazoo United (6-0) at Delton Kellogg (5-1), Hartford (4-2) at Cassopolis (6-0), Portage Northern (4-2) at Battle Creek Central (4-2), Fennville (5-1) at Lawton (3-3).
Upper Peninsula
Ishpeming (6-0) at Iron River West Iron County (5-1), Saturday
Three Western Peninsula Athletic Conference small-school division games remain for both of these teams, but this one very well could decide the league title. Only once this season have the Hematites had a game closer than 10 points. The Wykons took a tough Week 4 loss to West PAC large-school leader Calumet in Week 4, but minus that game have given up only 13 points over their other five. This is the first meeting of these teams since 2014, when Ishpeming ended West Iron’s season in the playoffs for the third time this decade.
Others that caught my eye: FRIDAY Houghton (3-3) at Calumet (6-0), Escanaba (4-2) at Gladstone (3-3), Gwinn (4-2) at Norway (3-3), Ishpeming Westwood (4-2) at L'Anse (3-3).
West Michigan
Montague (5-1) at Muskegon Oakridge (6-0)
This West Michigan Conference rivalry is alive and well, with the teams splitting the last four meetings and Montague winning the most recent 40-0 a year ago on the way to the league title. This likely will decide the championship as well; after losing to still-unbeaten Reed City on opening night, Montague has outscored its first five league opponents on average 58-7. Oakridge has outscored its league opponents only 57-12 on average.
Others that caught my eye: FRIDAY Spring Lake (5-1) at Grand Rapids Catholic Central (5-1), Middleville Thornapple Kellogg (5-1) at East Grand Rapids (4-2), Rockford (3-3) at Hudsonville (5-1), Holton (5-1) at Kent City (6-0).
8-Player
Mesick (3-3) at Brethren (4-2)
These two are relative newcomers to 8-player football, Brethren in its third season and Mesick in its second. But the headway made has been fast and impressive. Brethren can clinch a share of the West Michigan D League championship tonight and also tie its highest win total since 1990. Mesick made the playoffs for the first time last season since 1995, and with a win tonight can create a three-team tie at the top of the league standings with one WMDL game to play (Manistee Catholic Central would join them in first with a win over reigning champion Marion). Mesick won this meeting 30-14 a year ago.
Others that caught my eye: FRIDAY Morrice (6-0) at Genesee (4-2), Mayville (4-2) at Deckerville (4-2), New Haven Merritt (3-3) at Caseville (4-2), SATURDAY Bellevue (5-1) at Battle Creek St. Philip (4-2).
Second Half’s weekly “Drive for Detroit” previews and reviews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Clare, here against Beal City during a Week 1 win, is among teams chasing first place in their respective leagues this weekend. (Click for more from HighSchoolSportsScene.com.)