Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 6 Preview
September 27, 2018
By Geoff Kimmerly
Second Half editor
In place of a catchy way to introduce what’s at stake, here’s what’s at stake during Week 6 of this high school football season:
Of 45 matchups mentioned in this “Drive for Detroit” preview, 15 pit teams tied for first place in their respective leagues. Another five games match up teams that are undefeated in their leagues, although not tied for first technically because one of the teams has played one more league game.
Another bunch of games below have first and second-place teams facing off. And we didn’t even have room with the format for a few more title-caliber tilts – like Detroit Western (4-1) at Detroit Osborn (4-1) and Gibraltar Carlson (4-1) at Allen Park (4-1) – or the 5-0 vs. 5-0 showcase between Farmington and Madison Heights Madison.
All games below are tonight; a handful of Michigan teams play Saturday this week. Check out the MHSAA Score Center for the full schedule and results as games are completed. MHSAA.tv will broadcast 11 games this weekend, including Edwardsburg/Plainwell mentioned below. Our “Drive for Detroit” previews are powered by MI Student Aid.
Bay & Thumb
Mount Pleasant (5-0) at Midland (3-2)
These two and Midland Dow have started Saginaw Valley League Red play 3-0, and the Oilers are enjoying their first 5-0 start since the Division 3 runner-up season of 2011. Only one of their opponents so far has a winning record, but giving up 4.4 points per game is impressive whatever the competition. Midland’s defense has been similarly confining, holding its opponents to 13.6 points on average, and the Chemics have beaten Mount Pleasant in three straight. The winner will earn an edge in the league, of course, but the rest will be decided when Dow faces Mount Pleasant in Week 8 and Midland in Week 9.
Others that caught my eye: FRIDAY Goodrich (4-1) at Flint Hamady (5-0), Grand Blanc (4-1) at Lapeer (5-0), Bad Axe (3-2) at Cass City (4-1), Traverse City West (3-2) at Flint Carman-Ainsworth (3-2).
Greater Detroit
Dearborn Fordson (5-0) at Belleville (5-0)
The co-leaders in the Kensington Lakes Activities Association East have played three like opponents and are nearly statistically even, Belleville outscoring its four league foes 179-65 and Fordson its four 178-67. But the Tractors must show they’re even in this matchup after falling 35-7 a year ago when both also entered that game undefeated. Both teams’ superiority stretches outside the league again this season; both rank among the top 10 in playoff point average statewide.
Others that caught my eye: FRIDAY Harper Woods (4-1) at River Rouge (4-1), Monroe St. Mary Catholic Central (4-1) at Grosse Ile (5-0), Detroit Loyola (3-2) at Bloomfield Hills Cranbrook Kingswood (4-1), Detroit Cass Tech (5-0) at Detroit Cody (4-1).
Mid-Michigan
Saginaw Swan Valley (5-0) at Alma (5-0)
Only one opponent has slowed down Swan Valley this fall – Cedar Springs in a 21-12 defeat in Week 1. Alma was one of the few that came close a year ago, falling by only 17 in the Tri-Valley Conference Central finale. Neither has been tested much in the league this time around, and the winner tonight will clinch a share of the title.
Others that caught my eye: FRIDAY St. Johns (3-2) at Haslett (4-1), Fowler (4-1) at Dansville (4-1), East Lansing (4-1) at Holt (2-3), Grand Rapids Christian (4-1) at Middleville Thornapple Kellogg (5-0).
Northern Lower Peninsula
Leroy Pine River (4-1) at Lake City (5-0)
The Bucks have bounced way back from last season’s 1-8 finish and control their Highland Conference title destiny despite last week’s five-point loss to McBain – which fell by two to reigning champion Lake City in Week 3. Before last season, Leroy Pine River had defeated Lake City in three straight meetings. But the Trojans are 17-1 over the last two seasons and have given up 25 points this fall, half the Bucks’ equally impressive 51 points against and while scoring 13 more per game.
Others that caught my eye: FRIDAY Petoskey (3-2) at Traverse City Central (4-1), Maple City Glen Lake (2-3) at Elk Rapids (4-1), Benzie Central (3-2) at Kingsley (4-1), Tawas (3-1) at Oscoda (4-1).
Southeast & Border
Ypsilanti Lincoln (4-1) at Jackson (5-0)
Jackson has arrived as a contender in the Southeastern Conference White with a number of gritty wins – four of five have come by 10 points or fewer, including last week’s over reigning champion Chelsea. The Vikings are new to the league this fall and now get Lincoln, last season’s runner-up and already an avenger of both of its 2017 regular-season defeats. Lincoln last won the league in 2014, and claiming another title next month would of course be a big deal. But Jackson is facing a truly historic possibility – it hasn’t won a league title since 1942.
Others that caught my eye: FRIDAY Grass Lake (5-0) at Michigan Center (5-0), Blissfield (4-1) at Hillsdale (5-0), Saline (4-1) at Ann Arbor Pioneer (3-2), Pittsford (5-0) at Athens (3-1).
Southwest Corridor
Battle Creek Central (4-1) at Kalamazoo Central (3-2)
The 115th meeting between these rivals means more than it has in quite a while. They are tied atop the five-team Southwestern Michigan Athletic Conference East, both with more wins overall this season than in 2017 and both facing the possibility of making the playoffs for the first time in at least a decade. The Maroon Giants have won the last two of this series and own a 16-point win this season over SMAC West leader Portage Central – the only team to defeat the Bearcats this fall.
Others that caught my eye: FRIDAY Constantine (5-0) at Schoolcraft (4-1), Edwardsburg (5-0) at Plainwell (4-1), Centreville (5-0) at Mendon (3-2), Portage Central (4-1) at St. Joseph (3-2).
Upper Peninsula
Ishpeming (5-0) at Gwinn (4-1)
These two and Iron River West Iron County are all 3-0 in the eight-team Western Peninsula Athletic Conference small-school division. Ishpeming and Gwinn came to the league from the Mid-Peninsula Conference this fall, after the Hematites dominated that league for most of its final decade – but Gwinn won their last meeting on the field, by 32 points in 2016. The Modeltowners have surpassed their 2017 win total, but must bounce back after being stunned by Houghton last week. Ishpeming too has turned things around after two straight three-win seasons, passing a couple of close tests the last two weeks.
Others that caught my eye: FRIDAY Calumet (5-0) at Iron Mountain (4-1), Marquette (2-3) at Kingsford (2-3), Hancock (2-3) at Ishpeming Westwood (3-2), Gladstone (3-2) at Sault Ste. Marie (3-2).
West Michigan
Zeeland West (4-1) at Hudsonville Unity Christian (5-0)
Unity Christian has spent its share of time chasing frequent champion Zeeland West in the Ottawa-Kent Conference Green race over the last decade or so, and the Crusaders have earned another chance to push ahead of the Dux and neighboring Chix – all three teams are 2-0 in league play with Unity the lone undefeated team overall. The last three meetings between West and Unity have been decided by seven points or fewer, and signs point to another tightly-contested matchup. West’s lone loss came to O-K Gold co-leader Grand Rapids Christian.
Others that caught my eye: FRIDAY Jenison (4-1) at Muskegon (5-0), Grand Rapids South Christian (3-2) at East Grand Rapids (3-2), Spring Lake (5-0) at Grand Rapids West Catholic (2-3), Grand Rapids Catholic Central (4-1) at Allendale (3-2).
8-Player
Colon (5-0) at Camden-Frontier (4-1)
First-year 8-player program Colon is one win from tying its best record since 2009 and after going 2-7 last season in 11-player. Camden-Frontier has established itself as an 8-player power the last two seasons and will provide a big test for the Magi – although the latter beat Bellevue in Week 2 and Bellevue handed the Redskins their lone loss, in Week 4. A Colon win would clinch a share of the Southern Central Athletic Association A title – while a Camden-Frontier win could create a three-way tie at the top with just one more league game to play.
Others that caught my eye: FRIDAY Powers North Central (4-1) at Crystal Falls Forest Park (3-2), Posen (5-0) at Hillman (4-1), Mayville (4-1) at Peck (4-1), Stephenson (4-1) at Pickford (5-0).
Second Half’s weekly “Drive for Detroit” previews and reviews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Saginaw Swan Valley's De'Ondric Sanders runs for some of his 102 yards Week 1 against Cedar Springs. Click for more from HighSchoolSportsScene.com.)