Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 4 Preview
September 13, 2018
By Geoff Kimmerly
Second Half editor
There are some magnificent comeback seasons unfolding across Michigan this football season.
Holton is 3-0 for the first time since 1999. Leroy Pine River won one game a year ago and is 3-0 for the first time since 2004. We highlight two more 3-0 teams below in Battle Creek Central and Kingsley with similar stories to celebrate – and also big tests this week as we edge closer to the midpoint of the regular season.
Games below are tonight unless noted. Check out the MHSAA Score Center for the full schedule and results as games are completed. MHSAA.tv will broadcast 14 games tonight, including four noted below. Our “Drive for Detroit” previews are powered by MI Student Aid.
Bay & Thumb
Elkton-Pigeon-Bay Port Laker (3-0) at Cass City (2-1)
Laker’s only single-digit regular-season win in 2017 came against Cass City, a 20-14 victory in Week 5 that eventually earned the Lakers the Greater Thumb Conference West championship. They went on to also defeat Cass City 18-14 in a Division 7 District Final – so the Red Hawks no doubt will be amped even more, if possible, as they look to break a nine-game losing streak against their neighbor from the north.
Others that caught my eye: FRIDAY Flint Powers Catholic (2-1) at Davison (3-0), Grand Blanc (3-0) at Flint Carman-Ainsworth (2-1), Croswell-Lexington (3-0) at Richmond (2-1), Carson City-Crystal (3-0) at Merrill (2-1).
Greater Detroit
Marine City (3-0) at Madison Heights Madison (3-0)
Paced by standout quarterback Austin Brown, Madison has outscored its first three opponents by a combined 116-27 in adding to a 15-game regular-season winning streak. The Eagles edged Marine City 28-24 a year ago on the way to winning the Macomb Area Conference Silver title, but the Mariners have been similarly dominant this fall outscoring opponents by a combined 122-37 – including 34-20 over an improved St. Clair Shores South Lake.
Others that caught my eye: FRIDAY Eastpointe (2-1) at Warren Woods-Tower (3-0), Walled Lake Western (2-1) at Waterford Mott (3-0), Dearborn Fordson (3-0) at Livonia Churchill (2-1), Birmingham Brother Rice (3-0) at Warren DeLaSalle (2-1).
Mid-Michigan
Lake Odessa Lakewood (2-1) at Perry (2-1)
The Perry playoff watch has been on again the last few seasons as the Ramblers have finished 5-4 in 2016 and 4-5 last fall while in pursuit of their first postseason berth. Both Perry wins this season came against programs that had winning records a year ago – but the Ramblers are 0-4 against Lakewood since the formation of the Greater Lansing Activities Conference in 2014. The Vikings have never finished lower than second in the league and won it twice.
Others that caught my eye: FRIDAY Holt (1-2) at DeWitt (2-1), Fowlerville (2-1) at Haslett (3-0), Reed City (3-0) at Howard City Tri-County (2-1), Hemlock (2-1) at St. Louis (3-0).
Northern Lower Peninsula
Kingsley (3-0) at Traverse City St. Francis (3-0), Saturday
Kingsley has rebounded from 1-8 by beating two 2017 playoff teams in three games under former-now-new coach Tim Wooer, who returned this fall after a decade at Traverse City West. But this weekend will provide a different level of barometer for the Stags’ rejuvenation. St. Francis has yet to be tested, winning its three games by an average of 38 points per.
Others that caught my eye: FRIDAY Benzie Central (2-1) at Elk Rapids (3-0), Manton (3-0) at Lake City (3-0), Clare (3-0) at Roscommon (2-1), Traverse City West (1-2) vs. Traverse City Central (3-0) at Thirlby Field.
Southeast & Border
Riverview (2-1) at Milan (3-0)
Milan’s work over the last six seasons and beginning of this one is impressive: a 50-17 record with five playoff berths and three Huron League championships. But Riverview took the spotlight last season with the Huron title, 11 wins and a trip to the Division 3 Semifinals. Will Milan take it back this weekend? Senior running back Hunter Aeschbacker ran for 197 yards in a 26-21 Week 2 victory over Monroe St. Mary Catholic Central and has 342 rushing yards total to go with more than 1,200 a year ago. Riverview was tripped up last week by the Falcons, 20-6.
Others that caught my eye: FRIDAY Brooklyn Columbia Central (3-0) at Blissfield (2-1), Dundee (3-0) at Ida (2-1), Whitmore Lake (2-1) at Ottawa Lake Whiteford (3-0), Chelsea (3-0) at Ypsilanti Lincoln (2-1).
Southwest Corridor
Portage Central (2-1) at Battle Creek Central (3-0)
Battle Creek Central’s best start since 2003 has drawn statewide attention, but Portage Central might be the biggest test yet. The Mustangs are coming off a one-point win on the road over rival Portage Northern and own a sizable victory over Richland Gull Lake, which the Bearcats beat by just a point. Regardless of what happens tonight, both teams could end up as league champions in the Southwestern Michigan Athletic Conference – Battle Creek Central plays in the East and Portage Central in the West.
Others that caught my eye: FRIDAY Edwardsburg (3-0) at Dowagiac (2-1), East Lansing (3-0) at Portage Northern (2-1), Saugatuck (3-0) at Schoolcraft (2-1), St. Joseph (2-1) at Stevensville Lakeshore (1-2).
Upper Peninsula
Calumet (3-0) at Iron River West Iron County (3-0)
Calumet earned some valuable close-game experience with last week’s 14-12 win over Ishpeming Westwood, and now will get a look at the Wykons – who just missed making the Division 8 championship game a year ago. Having opened against three opponents with a combined 1-8 record, West Iron will be facing its toughest challenge since that three-point Semifinal loss to Saginaw Nouvel last fall – but did down Calumet 53-20 a year ago.
Others that caught my eye: FRIDAY Gwinn (3-0) at Hancock (2-1), Ishpeming (3-0) at Ishpeming Westwood (2-1), Johannesburg-Lewiston (2-1) at St. Ignace (2-1), Iron Mountain (2-1) at Norway (2-1).
West Michigan
Whitehall (3-0) at Muskegon Oakridge (3-0)
Whitehall’s 28-14 win over Oakridge a year ago was a headline grabber – the Vikings hadn’t come out on top in this matchup since 1999. They fell short in their West Michigan Conference title pursuit thanks to a two-point loss to Montague the next week – but this is lining up as a similar opportunity except this time Whitehall is undefeated heading in. After scoring 50 or more points three times last season, Oakridge has done so in every game so far – but numbers are relative as tonight’s game will be the toughest challenge for both teams to date.
Others that caught my eye: FRIDAY Grand Rapids Forest Hills Northern (2-1) at Grand Rapids Forest Hills Central (1-2), Grand Rapids Christian (2-1) at Grand Rapids West Catholic (1-2), East Kentwood (2-1) at Holland West Ottawa (3-0), Muskegon Mona Shores (3-0) at Rockford (1-2).
8-Player
AuGres-Sims (3-0) at Hillman (3-0)
The longtime North Star League foes made the jump together this fall into 8-player football. So far, so good – but Hillman surely hopes the move also includes the end of a two-game losing skid against the Wolverines, who are carrying an 11-game regular-season winning streak. They also haven’t given up a point since opening night – or faced an opponent with a win this season. Hillman’s early competition has been stronger, and things will get tougher after this for both as Onaway (2-1) and Posen (3-0) are among opponents left on both teams’ league schedules.
Others that caught my eye: FRIDAY Bellevue (2-1) at Camden-Frontier (3-0), Onekama (3-0) at Fife Lake Forest Area (2-1), Suttons Bay (3-0) at Wyoming Tri-unity Christian (3-0), Rapid River (2-1) at Pickford (3-0).
Second Half’s weekly “Drive for Detroit” previews and reviews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Howard City Tri-County picks up yardage during last week’s win against Remus Chippewa Hills; Tri-County has a key matchup this week with Reed City. (Click to see more from HighSchoolSportsScene.com.)