Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 3 Preview
September 6, 2018
By Geoff Kimmerly
Second Half editor
From Calumet at the top of the U.P. to Michigan’s southern border, tonight’s weather is forecast as ideal for high school football.
And there are plenty of matchups to match.
It’s only the third week of the season, of course, but we could look back at this as the week that decided some of the state’s most high-profile league titles – and previewed some of the most anticipated playoff matchups down the road.
Games below are tonight unless noted; there also are 11 games Saturday featuring Michigan teams. Check out the MHSAA Score Center for the full schedule and results as games are completed. MHSAA.tv will broadcast nine games tonight, including three noted below.
“Drive for Detroit” previews are powered by MI Student Aid.
Bay & Thumb
Saginaw Swan Valley (2-0) at Freeland (2-0)
The Vikings’ early schedule is loaded; they opened with a 21-12 win over Cedar Springs (7-4 last season) and last week won 56-20 over Frankenmuth (12-1 in 2017). Now the reigning Division 5 runner-up gets Tri-Valley Conference Central rival Freeland, which has made the playoffs 10 straight seasons and fell to Swan Valley only 21-14 a year ago. The Falcons are off to a nice start as well with a three-point victory over Marshall and 23-pointer over Carrollton that avenged last season’s District loss.
Others that caught my eye: FRIDAY Davison (2-0) at Flint Carman-Ainsworth (2-0), Ubly (2-0) at Sandusky (2-0), Flint Hamady (2-0) at Flint Beecher (1-1), Carrollton (1-1) at Millington (1-1).
Greater Detroit
Farmington Hills Harrison (2-0) at Oak Park (2-0)
Many eyes are on Harrison as the 18-time MHSAA champion plays its final season before the school closes next spring. This matchup could determine if the Hawks are league champions one more time; last year, Harrison split the Oakland Activities Association White title with both Oak Park and Birmingham Groves. Oak Park beat Groves last week and Utica Eisenhower in Week 1 and will present the Hawks’ their first major challenge after back-to-back 41-0 victories. Harrison won last year’s meeting 17-14.
Others that caught my eye: FRIDAY Clinton Township Chippewa Valley (2-0) at Utica Eisenhower (1-1), St. Clair (1-1) at Madison Heights Madison (2-0), Canton (1-1) at Plymouth (2-0), Sterling Heights Stevenson (2-0) at Romeo (1-1).
Mid-Michigan
Grand Ledge (0-1) at East Lansing (2-0)
East Lansing is regarded as one of the intriguing teams emerging early from the capital area, especially after avenging a 2017 loss by defeating Dearborn Divine Child on the road last week. Grand Ledge had to replace a giant senior class this fall and opened with a loss to Hudsonville before a bye in Week 2 – but the Comets are still three-time reigning Capital Area Activities Conference Blue champions. East Lansing shared that title in 2016, and tonight could show itself to be the biggest obstacle to newcomer DeWitt becoming the next league champion.
Others that caught my eye: FRIDAY Williamston (2-0) at Fowlerville (2-0), Lansing Sexton (0-2) at Portland (2-0), Harrison (1-1) at Clare (2-0), Leslie (1-1) at Lake Odessa Lakewood (1-1).
Northern Lower Peninsula
Alpena (2-0) at Gaylord (2-0)
These two have played in the Big North Conference together for nearly two decades, but it’s been a long time since this matchup potentially meant this much. Alpena is 2-0 for the first time since 2004 – the last time it won more than four games in a season – and got here in part with a Week 1 win over 2017 Division 4 semifinalist Escanaba. Gaylord opened at Lansing Sexton and came back with a win and then went to 2-0 last week by beating a Gladstone team that like the Big Reds also made the playoffs a year ago. Gaylord, which last made the postseason in 2015, has won four of the last five against the Wildcats.
Others that caught my eye: FRIDAY Traverse City St. Francis (2-0) at Benzie Central (2-0), Kingsley (2-0) at Grayling (1-1), Lake City (2-0) at McBain (1-1), Beaverton (1-1) at Houghton Lake (1-1).
Southeast & Border
Ida (2-0) at Brooklyn Columbia Central (2-0)
A loss to Columbia Central foiled Ida’s attempt at a league title three-peat last season, and both were among four teams to represent the Lenawee County Athletic Association in the playoffs. Last week’s 28-22 win over reigning two-time Genesee Area Conference Red champion Lake Fenton was a good sign the Bluestreaks will be back in the mix. Columbia Central’s Week 1 shutout of reigning Cascades Conference co-champion Napoleon means the Eagles will be there too – with tonight playing a big part in how the rest of the LCAA race unfolds.
Others that caught my eye: FRIDAY Reading (2-0) at Concord (2-0), Hudson (2-0) at Dundee (2-0), Coldwater (1-1) at Jackson Lumen Christi (2-0), Addison (1-1) at Michigan Center (2-0).
Southwest Corridor
Portage Central (1-1) at Portage Northern (2-0)
Kalamazoo Central took some bite out of this rivalry matchup last week by handing Portage Central an unanticipated 30-14 defeat. But there’s still plenty of story here. Portage Northern has its own stadium for the first time after 53 years of playing home games at Portage Central, and is coming off avenging a 2017 loss by shutting out Stevensville Lakeshore last week. Central has beaten Northern in four straight, and ending that streak would be a memorable way for the Huskies to celebrate their new home.
Others that caught my eye: FRIDAY Paw Paw (2-0) at Edwardsburg (2-0), Three Oaks River Valley (2-0) at Martin (1-1), Fennville (2-0) at Delton Kellogg (2-0), Mattawan (2-0) at St. Joseph (1-1).
Upper Peninsula
Ishpeming Westwood (2-0) at Calumet (2-0)
The Patriots are making it difficult to focus elsewhere in the Upper Peninsula. They’ve followed up a school record nine wins in 2017 with a pair this fall including 34-7 last week over Iron Mountain. But Westwood should receive its toughest challenge yet from Calumet, a playoff team 12 of the last 13 seasons. This will be the first meeting between the teams; they also are in a league for the first time, as two of the contenders in the Western Peninsula Athletic Conference “large school” division.
Others that caught my eye: FRIDAY Norway (2-0) at Ishpeming (2-0), Gladstone (1-1) at Menominee (0-2), Hancock (2-0) at Negaunee (0-2), SATURDAY Detroit Loyola (2-0) at Escanaba (1-1).
West Michigan
Holland West Ottawa (2-0) at Rockford (1-1)
West Ottawa’s record-setting 2017 included its first win over Rockford since 2002 and then a second defeat of the Rams in a Division 1 District Final. The Panthers are off to another great start, following last season’s 10 victories with two more against Stevensville Lakeshore and last week by a point over Grand Rapids Forest Hills Central. Rockford opened with a loss to Illinois power Wilmette Loyola, but bounced back in a big way with a 36-0 shutout of Lowell – no doubt picking up momentum to carry into this highly anticipated rematch.
Others that caught my eye: FRIDAY Hudsonville (2-0) at Grand Haven (2-0), Zeeland East (2-0) at Grand Rapids Catholic Central (1-1), Manistee (2-0) at Ludington (2-0), Muskegon (2-0) at East Grand Rapids (1-1).
8-Player
Pickford (2-0) at Crystal Falls Forest Park (1-1)
Pickford’s only loss last season came by two points to Forest Park in an 8-Player Division 2 Semifinal – Forest Park went on to win the championship game by 42. The Panthers have outscored their first two opponents by a combined 114-7 and meet a Forest Park team this time that was stunned by Eben Junction Superior Central in their opener but bounced back with a big win against Carney-Nadeau. These two aren’t in the same league, so this doesn’t mean anything to those hopes – but it definitely could be a preview of a postseason rematch of much significance.
Others that caught my eye: FRIDAY Morrice (2-0) at Mayville (2-0), Camden-Frontier (2-0) at Portland St. Patrick (2-0), Battle Creek St. Philip (2-0) at Webberville (2-0), Bellaire (1-1) at Onekama (2-0).
Second Half’s weekly “Drive for Detroit” previews and reviews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: A Grand Blanc ball carrier works against the Saginaw Heritage defense during the Bobcats' 27-20 win last week over the Hawks. (Photo by Terry Lyons.)