Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
New Football Coaches Rise for PCCP Schools
By
Tom Markowski
Special for Second Half
August 30, 2018
CANTON – Athletically, the Plymouth-Canton Community School system is like no other.
Canton, Plymouth and Salem are the three high schools and all equally share student-athletes, who are randomly assigned to one of the three high schools in seventh grade.
This football season there is an added twist for the football players. All three schools have new varsity head coaches.
Former assistant Andy Lafata has taken over at Canton, while Brian Lewis has taken over Plymouth after leading Ann Arbor Gabriel Richard last season and Justin Reed brings championship experience to Salem after most recently assisting at Warren DeLaSalle and then Livonia Clarenceville.
“We’re finding out as coaches that the seniors don’t care that there is a new coach,” Lafata said. “There are goals that are attainable. They have high expectations. They don’t care who’s coaching. They want results.
“Plymouth (as a school district) has high expectations. It doesn’t matter (who the head coach is). What you learn is the kids are still the same. And we owe it to them to be the best coaches we can be.”
Two started 1-0 last week, Plymouth downing Livonia Stevenson 35-11 and Salem defeating Wayne Memorial 23-14. Canton opened with a 35-21 loss to Livonia Churchill.
Athletes’ expectations may be the same at all three schools, but as noted, the district is unique. Without being specific to the point of confusing, here’s the nutshell on how PCCS students are assigned to a high school:
As noted above, students entering seventh grade in the district are assigned at random, by computer, to one of the three high schools. It doesn’t matter where they want to study or whether they want to play football at Canton or softball at Plymouth or soccer at Salem. A student’s name is in the computer, and the selection process plays no favorites. If a student transfers into the school system, that student also has a 33 percent chance of attending any of the three schools.
Individual classes, however, can be a mix of students from all of them. It’s common for a student at Plymouth to have algebra classmates from Canton or Salem. You could have a student sitting next to you, and on Friday that same student could be doing his or her best to tackle you in the open field. All three high schools are located on the same campus, so classrooms are equally accessible to students from all three.
Still with me? In addition there is just one marching band that represents all three schools – and the only time it plays during a football game is during homecoming for each.
Back to football. Of the three programs, the players at Canton might appear to have the easier time adjusting to the new coach. Lafata is a 2005 graduate of Canton and spent the last 10 seasons as an assistant coach under Tim Baechler, who retired as head coach following last season's 10-2 finish. Lafata was the starting center on the 2005 team that, with Baechler at the helm, reached the school’s only MHSAA Final – losing to Rockford, 31-21, in Division 1.
Reed, Salem’s new coach, is leading a program for the first time. His previous coaching experience, seven years in all, was split as an assistant between four schools – Royal Oak, Sterling Heights Stevenson and Warren DeLaSalle and, most recently, at Livonia Clarenceville in 2017. The Rocks finished 5-5 last season.
At 29, Plymouth’s Lewis is the youngest of the trio, but he does have experience as a head coach after leading Ann Arbor Gabriel Richard in 2017. Plymouth is coming off a 4-5 season, and his Gabriel Richard team was 7-3.
Lafata, 30, also benefitted by being hired in February. Reed was hired in early June, Lewis a few weeks later.
“To tell you the truth, having three schools on campus is unusual,” Lewis said. “We just focus on ourselves. The other things that happened (in the district) doesn’t affect us. The challenge for me, (Plymouth) is bigger than Richard. The bigger challenge is, I’m an east-sider. I have to learn the different nuances of how they run things here. It’s a work in progress. I have great administrative support. I’m hitting the ground running.”
Lewis was wise to surround himself with coaches who have experience at the high school and college levels. One important hire was his father Mike Lewis, a longtime defensive coordinator at DeLaSalle and Detroit Catholic Central, Mike’s alma mater. Lewis also lured Mike Mach away from Catholic Central where his father, the legendary Tom Mach, coached for 41 seasons. Cory Zirbel, a former University of Michigan offensive lineman, is also on the staff. Zirbel coached with Rich Rodriguez at Arizona.
Lewis played football at DeLaSalle and then cut his coaching teeth at his alma mater, Michigan, as an offensive analysist – or what Lewis termed as a sort of graduate assistant, from 2012-14. When Brady Hoke was fired as U-M’s head coach, Lewis decided to place his family (he has a wife, Teddi, and a 1-year-old child, Evelyn) above a potential college coaching career as he pursued teaching and coaching at the high school level instead.
Reed, 34, spent his first three seasons as an assistant at Royal Oak before going to DeLaSalle under Paul Verska, and he helped the veteran coach win the Division 2 title in 2015. He’s been working toward this kind of opportunity.
“To have your own program, for the first time, the hardest thing is to convince the community that it’ll work,” he said. “For Andy it’s different. It’s a carryover.
“It’s a positive atmosphere here. They’re craving for success. We’re adding kids all the time. I got my 35th player (on varsity) the day after our first scrimmage. We have a freshmen team, too. They didn’t have one last year. It’s invaluable. It was a lot of work. I was kind of like a salesman.
“It’s an exciting time. For all three of us.”
Lafata, by all accounts, was the right person at the right time to replace Baechler. The retired coach had built the program into not only one of the best in the Detroit area, but one that competed well throughout the state. Since 1999, Canton has made the playoffs every season but one. The Chiefs came within one play of reaching the Finals a second time but lost to Detroit Cass Tech in a 2015 Semifinal, 48-41.
“Last year we knew every week was a special week,” Lafata said. “We all knew Tim would leave once his son (Lou, a linebacker) graduated. It was like being a senior when you knew this would be the last year that this group would be together.”
Lafata also is the offensive coordinator, a position he held under Baechler. Don’t look for Lafata to change the way Canton plays, especially on that side of the ball. The Chiefs will continue to run the full-house, T-formation with double tight ends and on occasion slip a receiver out wide with one of the three backs on a wing.
“Canton stays Canton,” he said. “We coach what we know.
Tom Markowski is a columnist and directs website coverage for the State Champs! Sports Network. He previously covered primarily high school sports for the The Detroit News from 1984-2014, focusing on the Detroit area and contributing to statewide coverage of football and basketball. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.
PHOTOS: (Top) Clockwise from left: Salem coach Justin Reed, Canton coach Andy Lafata and Plymouth coach Brian Lewis. (Middle) Lafata stands for the national anthem with his players. (Below) Salem players celebrate last week during a win over Wayne Memorial. (Photos submitted by respective athletic departments.)