Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 1 Preview
August 22, 2018
By Geoff Kimmerly
Second Half editor
The lights are ready to shine again at high school football stadiums all over Michigan.
We kick off the 2018 season this weekend with anticipation – not to mention multiple matchups of reigning MHSAA Finals champions and a third game between teams that closed last fall at Ford Field.
Below is the first of 14 “Drive for Detroit” weekly previews aimed at providing a glance at the most intriguing games in every corner of the state through November’s 11-Player Finals at Ford Field. No matter where you’re located in Michigan, we’ll provide at least a handful of local games sure to be worth a trip.
Varsity games this week and next will be played Thursday, Friday and Saturday. Check out the MHSAA Score Center for the full schedule and results as games are completed.
Be sure to check out as well the list of 15 games this weekend being broadcast on MHSAA.tv, including all three from the Vehicle City Gridiron Classic at Flint’s Atwood Stadium, four games from the Prep Kickoff Classic at Wayne State University, two games from the Battle at the Big House at University of Michigan and two games from the GRidiron Classic at Grand Valley State University.
“Drive for Detroit” previews are powered by MI Student Aid. Please click the adjacent linked logo and read below for more information on how MI Student Aid is providing Michigan’s high school students with money to help pay for college.
Bay & Thumb
Linden (9-3) at Flushing (9-3), Thursday
All but one team in the nine-team Flint Metro League opens with a league game, and Linden’s 27-22 win over Flushing on opening night 2017 meant the eventual difference between second and third place behind champion Fenton. With all three anticipating being in the hunt again, tonight’s rematch could have similar significance. The Eagles have won the last three games in this series.
Other that caught my eye: THURSDAY Grand Blanc (7-3) at Midland Dow (7-3), Hudson (9-2) at Elkton-Pigeon-Bay Port Laker (10-2) FRIDAY Muskegon Catholic Central (8-2) at Algonac (10-2), Ubly (7-3) at Unionville-Sebewaing (5-5).
Greater Detroit
River Rouge (10-3) vs. Detroit Cass Tech (9-3), Saturday at Wayne State University
This 3 p.m. Saturday kickoff is the premier game of this season’s Prep Kickoff Classic, with both coming off MHSAA Semifinal runs – Cass Tech in Division 1 and River Rouge in Division 4. Both are expected to again contend for spots playing during the final weekend of this season at Ford Field – with a number of their players going on to play Saturdays at the college level as well.
Others that caught my eye: THURSDAY Oak Park (9-3) vs. Utica Eisenhower (11-1) at Wayne State, West Bloomfield (11-3) at Birmingham Groves (7-3) FRIDAY Detroit Mumford (7-4) at Detroit Country Day (4-5), Macomb Dakota (7-4) at Orchard Lake St. Mary's (2-6).
Mid-Michigan
Pewamo-Westphalia (13-1) vs. Ithaca (13-1), Friday at Alma College
Both played at Ford Field to close the 2017 season, Pewamo-Westphalia as the Division 7 champion and Ithaca as Division 6 runner-up. Many of the standouts who led the Pirates to back-to-back MHSAA titles are gone as the next group looks to build on a 40-2 run over the last three seasons. The Yellowjackets also are debuting some important new faces – and guarding a 73-game regular-season winning streak.
Others that caught my eye: THURSDAY Portland (10-2) at Ovid-Elsie (7-3), Beaverton (8-2) at Breckenridge (10-2), Belleville (10-1) at Brighton (4-5), Grand Rapids Christian (7-3) at DeWitt (10-2).
Northern Lower Peninsula
New Lothrop (10-1) at Maple City Glen Lake (7-3), Thursday
A pair of league champions match up with some historical significance on the line. New Lothrop has only one league loss over the last eight seasons. The Lakers haven’t lost a season opener since 2003. The Hornets’ new league schedule also is bookended with another tough test this fall – Traverse City St. Francis in Week 9.
Others that caught my eye: THURSDAY Midland (8-2) at Traverse City West (9-2), Oscoda (6-4) at Houghton Lake (7-4) FRIDAY Newberry (6-3) at Frankfort (8-3), Johannesburg-Lewiston (6-4) at Manton (4-5).
Southeast & Border
Grand Rapids West Catholic (12-2) at Jackson Lumen Christi (12-1), Friday
As West Catholic has won the last five Division 5 championships, and Lumen Christi has won the last two in Division 6, this will be the second straight season they’ll open meeting as reigning title winners. Last season’s chapter went Lumen Christi’s way, 27-24, and the Titans have won two of three in their recent series.
Others that caught my eye: THURSDAY Clinton Township Chippewa Valley (10-2) at Saline (7-2), FRIDAY Clarkston (12-2) vs. Grandville (6-4) at University of Michigan, Homer (6-4) at Michigan Center (9-2), Morenci (6-4) at Pittsford (9-2).
Southwest Corridor
Battle Creek Harper Creek (12-1) at Benton Harbor (5-5), Friday
Harper Creek’s only defeat of 2017 came in a Division 3 Semifinal against Muskegon, the division’s eventual champion. The Beavers start over again with an intriguing matchup. Benton Harbor has a new coach and is hoping to keep the same momentum that led to the Tigers’ first three playoff appearances ever over the last three seasons.
Others that caught my eye: THURSDAY Three Rivers (8-3) at Plainwell (8-3), Berrien Springs (6-4) at Kalamazoo United (8-3), Williamston (7-5) at Battle Creek Pennfield (4-5) FRIDAY Freeland (6-4) at Marshall (4-5).
Upper Peninsula
Norway (9-2) at Lake Linden-Hubbell (4-5), Saturday
The expanded Western Peninsula Athletic Conference gets going right away, with these former Mid-Eastern Conference rivals the most notable opener. Lake Linden-Hubbell suffered its first regular-season loss in three years last season but still made the playoffs at 4-4. Norway is coming off its second straight nine-win season and shared the final M-EC title.
Others that caught my eye: FRIDAY Traverse City St. Francis (11-2) at Marquette (4-5), Hancock (7-3) at L'Anse (4-5), Munising (4-5) at Iron River West Iron County (11-2) SATURDAY Menominee (8-4) at Marinette, Wis. (3-6).
West Michigan
Warren DeLaSalle (12-2) at Muskegon (14-0), Friday
From an area always loaded with top opening-weekend matchups, it’s hard to argue with the reigning Division 3 champion hosting the reigning Division 2 winner. Both are replacing graduated star quarterbacks, but also return talented casts – the Pilots should be strong defensively, while Muskegon remains huge up front and likely to pile up rush yards again this fall.
Others that caught my eye: THURSDAY Stevensville Lakeshore (9-2) at Holland West Ottawa (10-2) FRIDAY Newaygo (7-3) at Kent City (10-1), Montague (11-1) at Reed City (11-2) SATURDAY Zeeland East (9-1) vs. East Grand Rapids (9-1) at Grand Valley State
8-Player
Stephenson (9-3) at Cedarville (8-3), Friday
Did you know: Cedarville has 13 straight winning seasons and 14 straight playoff appearances (finishing 5-5 in 2004). The Trojans will begin their march to extend those streaks against a Stephenson team coming off its winningest season since 2003 and having ended Cedarville’s 2017 in a Division 1 Regional Final.
Others that caught my eye: FRIDAY Deckerville (11-2) at Flint International Academy (8-3), *Mount Pleasant Sacred Heart (6-4) at Hillman (6-5), Pickford (11-1) at Mesick (5-5), Marion (7-3) at Onekama (9-2) (*both played 11-player last season).
Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Grand Ledge’s sideline takes in a Friday night view during last season's game against rival DeWitt. (Click to see more from HighSchoolSportsScene.com.)