Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
QB Gives MCC New Look, Same Success
October 31, 2017
By Tom Kendra
Special for Second Half
Beating Muskegon Catholic Central in the playoffs was hard enough before Cameron Martinez came along.
Martinez, a 5-11, 180-pound, dual-threat sophomore quarterback, has added many new dimensions to the Crusaders’ offense – which had become synonymous around the state with ground-and-pound, power football.
“It’s pretty apparent that if we’re sitting in the T (formation) all the time, we’re not maximizing his abilities or our other guys’ abilities,” said fifth-year MCC coach Steve Czerwon, who has won a Division 8 championship in each of his first four seasons as the Crusaders’ head coach. “Cameron makes us coaches look good, too, because with him sometimes a bad play turns into a good play.”
MCC, which is 8-1 and ranked No. 1 in Division 8 by The Associated Press, goes on the road this week for a showdown with a familiar foe and another playoff powerhouse, Mendon (10-0 and ranked No. 3), in a MHSAA District championship game at 1 p.m. Saturday.
Mendon fans will see a different MCC team than they have become accustomed to during the two schools’ seven prior meetings (MCC has won five) – a team that often operates with Martinez in the pistol formation, with just one running back, no tight ends and four receivers spread wide across the field.
The point man is Martinez, whose athletic ability was noticed by Central Michigan University two years ago as a 14-year-old eighth grader. His potential was so apparent that he was offered a scholarship at the conclusion of that camp, before he ever played a snap of high school football.
Last fall, he split time at quarterback with senior Trenton Bordeaux, and started to prove himself on the field as a quarterback, free safety and punt returner. Many other Division I schools are now following him as he is the unquestioned leader of this year’s Crusaders.
Martinez, who was born on the infamous day of Sept. 11, 2001, knows that college is still three years away. More immediate on his mind is the challenge of a 240-mile roundtrip journey to face a Mendon program which has amassed 10 MHSAA championships, the most recent in 2011. MCC has won 12 MHSAA titles during the playoff era.
“We’re all very excited,” said Martinez, whose older brother, Christian, guided MCC to Division 8 titles in 2014 and 2015 and now plays quarterback at Northwood University. “It’s a little bit of a trip, but I’ve always liked playing on the road. We know all about them and their tradition.”
Mendon will have to, first and foremost, contain Martinez if it wants to snap a three-game losing streak to the Crusaders.
The numbers tell the story: Martinez has rushed for 979 yards on 90 carries (10.9 yards per carry) and 15 TDs, more than double as many yards as MCC’s second-leading rusher, sophomore Tommy Watts (441 yards). Others sharing carries in the backfield-by-committee are juniors Dawson Steigman and Avery Davis and senior Riley St. Amour.
Martinez’ completion percentage is down considerably from a year ago, but he has still hit on 45 of 94 passes for 720 yards, six touchdowns and three interceptions. His primary targets are seniors Ryder Smith (14 catches) and Jackson Riegler (11 catches) and sophomore Nolan Convertini (10 catches).
Martinez & Company looked flat-out unbeatable and a mortal lock to complete the “Drive for Five” – and join East Grand Rapids and Farmington Hills Harrison as the only schools to win five titles in a row – until Montague rolled into Kehren Stadium on Oct. 20 for the first-ever meeting between the two schools.
Montague frustrated the Crusaders with a disciplined pass rush and stingy coverage, limiting Martinez to just 10 of 31 passing for 131 yards, no touchdowns and two interceptions, as MCC’s 27-game winning streak was snapped in a stunning 34-10 loss.
“I put that loss on me,” said Martinez, who did rush for a team-high 80 yards in the defeat. “I need to react better and make better adjustments during games. All respect for Montague, they are a great team, but that game was a wake-up call for us.”
MCC bounced back with a 42-20 win over visiting Decatur last week, in a game that was much closer than many expected.
Now comes the big test against Mendon, which appears to be back to its old, powerful self after posting its first undefeated regular season since 2104.
“This is a classic Mendon football team,” said Czerwon, who is 2-0 against the Hornets as a head coach, posting playoff wins in 2013 and 2014. “They are a power team that wants to run downhill on you. They make very few mistakes and rarely have a negative-yardage play.”
Mendon, champions of the Southwest 10 Conference, are led by quarterback Cole Decker and running backs Wyatt Cool and Austin Rensi. Bobby Kretschman, a former standout player and 10-year assistant coach for the Hornets, is in his second year as head coach after taking over from legend John Schwartz.
MCC will use many different formations, all directed by Martinez, in an attempt to move the ball against a Mendon defense which has six shutouts in its first 10 games.
“We are very diverse, which is what I like about this team,” said Martinez. “Our coaches come up with a lot of different schemes for every game. We just have to go out and execute it.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS: (Top) Muskegon Catholic Central’s Cameron Martinez, a 5-11, 180-pound sophomore, surveys the field while awaiting the snap from center Owen Linstrom during the Crusaders' 42-20 victory over visiting Decatur in last week's Division 8 Pre-District game. (Middle) Martinez goes airborne for an incredible interception from his free safety position during the Crusaders' 31-6 victory at Frankfort on Sept. 1. (Photos by Tim Reilly.)