Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Youngest Brother Bryan Closing Convertini Family's Memorable 13-Year Run at MCC
By
Tom Kendra
Special for MHSAA.com
May 8, 2025
Bryan Convertini is nearing the end of an amazing four-year athletic career for Muskegon Catholic Central, but this swan song is not just about him.
Bryan is the last of the four “Convertini boys” at MCC, who collectively have provided Crusaders fans with plenty of big plays and thrilling wins – doing it all with their humble, no-nonsense leadership style – over the past 13 years.
“The Convertinis have really become the first family of Muskegon Catholic Central,” said MCC baseball coach Steve Schuitema, noting their father, Kolin, is an assistant varsity football coach and their mother, Jene, has served as the team mom for baseball and football for years.
“It will be different and a little sad to not have a Convertini out there for MCC anymore. All of them were leaders and a coach’s dream and really an extension of the coach on the field.”
Mason, 26, graduated in 2017 and set the sports tone for his three brothers, playing football, hockey as part of MCC’s cooperative team with Muskegon Reeths-Puffer, and baseball.
Nolan, 23, graduated in 2020 and, at 6-foot-2, is the tallest of the brothers. He played the same three sports as Mason, and was the most versatile of the boys, playing almost every position in football, including starting two games at quarterback.
Sam, 21, graduated in 2022, and also played football, hockey and baseball, but he opted to play basketball his senior year so he could play with his younger brother, Bryan.
Bryan, 18, will graduate June 1 after a standout, three-sport career, including the past three years as the starting varsity quarterback, before beginning college this fall at Grand Valley State.
“My memories at MCC go way back to when I was like 6 or 7 and the waterboy in football and the batboy in baseball,” said Bryan with a smile.
“The first word that comes to mind when I think about it is family. The whole school is like a big family that pushes and supports each other.”
Grandpa’s boys
The Convertini boys come from good stock, starting with their grandfathers.
On their mother’s side is Grandpa Bryan McLay who, at the age of 87, is still considered “Mr. Hockey” in Muskegon.
McLay, a Kenora, Ontario, native who first came to Muskegon in 1960 (the same year that the downtown hockey arena opened), tallied more than 1,000 points over his 13 seasons with the Muskegon Zephyrs and later, the Mohawks.
McLay moved in with the family after his wife, Peggy, died four years ago, and regularly regales his grandsons with his “old-time hockey” stories.
Jene picked up her father’s passion for sports and has been a natural in the Crusaders’ “team mom” role – organizing meals, carpools, fundraisers and sending out emails for game and schedule changes, among other things.
On their father’s side is Grandpa Fred Convertini, a California native who played in the 1966 Rose Bowl as an offensive lineman at Michigan State – as part of what is considered the top offensive line in MSU history.
Kolin certainly inherited his father’s athletic ability, making first-team all-state in football (running back), wrestling and track & field (pole vault) during his senior year of 1989-1990. He went on to play defensive back at Eastern Michigan University.
He also picked up his father’s humility and toughness, the latter which was put to the test in 2014 when he was diagnosed with cancer.
“Kolin’s cancer really brought us together as a family,” explained Jene. “We didn’t know how long we had, and we decided we weren’t going to do travel sports any more. I didn’t want to be in Chicago and Kolin in Detroit for the weekend and then we say hi on the way out the door to work on Monday morning. We decided to spend more time together.”
Like their grandfathers and father, all four of the Convertini boys were known for their dependability, rarely if ever missing games due to sickness or injury.
In fact, Bryan suffered an injury in the opening football game of his junior season, then played the remaining 10 games on what was later determined to be a broken left ankle – and, by the way, he earned first-team all-state as a defensive back with five interceptions.
“It hurt so bad,” Bryan said, shaking his head. “But I needed to be out there. My team needed me to be out there.”
Home cooking
The Convertini house in Norton Shores has been a gathering place for MCC athletes for years.
It all started when the boys were little, wrestling between the couches and shooting pucks at the walls in the basement.
Later on, that basement became the annual meeting spot for the MCC football team for “Selection Sunday,” when the team would learn its draw for the postseason playoffs.
Mason and Nolan, the two older boys, certainly enjoyed the most team success. Mason was part of three straight Division 8 championship football teams from 2014 to 2016. Nolan, meanwhile, played in three national championship games (with two titles) as a member of the Hope College men’s club hockey team.
The two younger boys had less team success, in large part because MCC really started struggling with numbers, but Sam and Bryan certainly did all they could and were rewarded with individual accolades.
Sam was the first of the brothers to make first-team all-state, earning the honor as a tight end in 2021. Bryan did one better, making all-state twice – after his junior year as a defensive back and his senior year as an “athlete” for his contributions all over the field.
Bryan also made first-team all-state last year in baseball, batting .478 as an outfielder.
In football, he rose above his broken ankle as a junior to rush for more than 800 yards and 11 touchdowns. In a win over Benton Harbor, he had a rushing TD, a passing TD, a receiving TD and returned an interception for yet another TD. This past fall as a senior, he threw for 880 yards and rushed for 621, while making a team-high 81 tackles in his first year at linebacker.
But when asked about the individual highlight of his football career, he doesn’t hesitate.
“That would have to be my freshman year, when I threw a halfback pass to my brother (Sam) for a touchdown,” recalled Bryan, noting a play that occurred in a victory over Muskegon Heights Academy during what ended as the 500th win in MCC football history.
Going out with a bang
Bryan hopes to tack on some additional highlights over the next month of baseball season, effectively writing a happy ending to the Convertini novel.
The Crusaders’ baseball team is off to an 11-4 start after a home sweep of Byron Center Zion Christian on Tuesday, during which MCC pitchers allowed just one run over two games.
Bryan is currently batting .375 while playing the critical position of shortstop, out of need, since he is a natural outfielder.
He would love to have a repeat of his freshman year, when he batted leadoff and helped the Crusaders to District and Regional championships. MCC had won 11 straight Districts before falling short last spring, so he said avenging that District loss is a major priority.
That would also be an appropriate ending after an uncharacteristic football season when the young Crusaders (who started three 14-year-old freshmen on the offensive line) finished 1-7.
Things went much better in basketball, as Bryan teamed with all-stater Bradley Richards to help MCC to an 11-10 record, its first winning season in six years.
Through winning or losing, MCC football coach Steve Czerwon said the strong Catholic faith of the Convertini family is always front and center.
The family will gather to celebrate in early September, when Mason and his fiancée, Sophie, get married at St. Michael’s Church in Muskegon. That is about the same time that Bryan will be off to Grand Valley, and Czerwon and the MCC football program will begin the post-Convertini era.
“Bryan and all of his brothers have an inner strength which sets them apart,” said Czerwon, who took over as MCC’s head coach in 2013, which was Mason’s freshman year. “All of them respect authority and they want to learn and get better, which is all that you can ask.
“It’s been a pleasure working with their family. We are all going to miss them.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS (Top) Muskegon Catholic Central’s Bryan Convertini takes a look down the third-base line during a baseball at bat. (2) The four Convertini boys take a photo together after one of Bryan’s football games in 2023. From left: Sam, Bryan, Mason and Nolan. (3) Convertini brings the ball upcourt during basketball season. (4) Convertini (22), stands for the national anthem this past fall. (Baseball and basketball photos by Michael Banka. Football photo by Tim Reilly. Family photo courtesy of Jene Convertini.)