Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Vicksburg's Offord Jr. Beginning 50th, Final Season Coaching Teams to Net Gains
By
Pam Shebest
Special for MHSAA.com
March 26, 2025
VICKSBURG — Warner Offord Jr.’s was hardly impressed the first time he played tennis.
That was 55 years ago, when he was heading into his sophomore year at Paw Paw High School.
Still, he continued to play with neighbor boys all that summer, and figured it would end there – until the following spring sports season, when he joined the tennis team.
“I go, it’s not a bad sport after all,” he laughed.
Offord ended up at No. 1 singles his final three years at Paw Paw, graduating in 1973.
Now, at age 70, he is ready to retire at the end of the upcoming Vicksburg’s girls season after 50 years of coaching tennis.
After graduating from Paw Paw, Offord stayed in the area, helping the basketball team and coaching boys and girls tennis there. He coached at his alma mater 28 years, first as an assistant before taking over the tennis programs.
When he heard about a basketball coaching opening at Vicksburg 22 years ago, he applied for the job.
He did not get the head hoops gig, but athletic director Mike Roy offered him a job coaching the girls tennis team.
“I said I’ve got to talk to my wife (Linda Connor-Offord),” Offord said. “I don’t do nothing without talking to my wife, or I’ll be in the doghouse.”
Two days later, the boys tennis coach resigned and Roy offered Offord that job as well.
Once again he consulted his wife, who he gave him the thumbs up.
Offord soon discovered there is a bit of a difference between coaching boys and girls.
“Girls are feisty,” he said. “Girls listen to you. Boys, sometimes they want to do their own thing. When they do that, I say ‘end zone to end zone’ and then they get back to, ‘OK, we’re going to listen to our coach now.’”
He also has rules on the court.
“I believe in discipline. If you curse on the court, it’s an automatic two miles,” he said. “If you throw your racket, it’s an automatic two miles.
“No matter what, we’re going to run. I try to get the kids in shape for the third set.”
With the girls season just underway, Offord has some definite goals.
“We’re going to try to win (Wolverine) conference for the first time in school history,” he said. “The boys did it last year for the first time.
“Before I leave, I’d like to bring home that Regional trophy for the girls. It would be nice to bring home that trophy my last year.”
He is also challenging the girls not only to get back to the MHSAA Finals, but to improve on last year’s finish.
“Two years ago we finished 18th (in Lower Peninsula Division 3). Last year, I told the girls, let’s get up to 15th of 24 teams, and we got 14th.
“This year, if we go to state again, I’m going to tell then, let’s get down to 10.”
Game changer
Offord said today’s high school players are faster and stronger than when he picked up tennis because they use the weight room and do conditioning.
The equipment also has evolved.
“If I had the racket they have now and I could take that back in the ’70s, the racket is so big,” he said. “I had an Arthur Ashe (wooden) racket, I had a Wilson T3000 racket, I had a Kramer and I had a Davis.
“The technology now is unbelievable.”
Offord, who is affectionately called “Doctor O” or the abbreviated “Doc O” by the Vicksburg community, has changed with the times.
“Dr. O’s unwavering passion and exceptional dedication have transformed the program,” Roy said. “His deep understanding of the game, paired with his ability to teach strategy at an elite level, sets him apart.
“Beyond his technical expertise, Dr. O instills a culture of excellence by holding athletes to high standards while maintaining fairness, consistency, and approachability – earning the trust and respect of his team.”
Roy noted that Offord has support around him.
“Since taking the reins, Dr. O has cultivated a winning culture, building on the foundation laid by coach Scott Wills, who continues to lead our summer youth programs,” Roy said.
“Recognizing the importance of strong leadership, Dr. O brought in Nick Foley, a former standout at Sturgis, as his assistant. Together these three men have ignited a culture shift, elevating the team to compete at an exceptional level. Their collective vision, tireless work ethic and commitment to growth has positioned the program for sustained success.”
Offord said he learned from the coaches he had growing up, who instilled not only a competitive spirit but confidence in playing and acceptable conduct on the court.
He mentioned retired Allegan tennis coach Gary Ellis as a mentor.
“Anytime I needed to know anything about tennis, I’d call him and he always had the answer,” Offord said. “I thought the world of him and what he did for that program. I’m trying to do the same thing at Vicksburg.”
Ellis said that Offord “definitely got the kids excited about playing tennis for Vicksburg and enjoying the sport. His kids get better and better during the season.”
The players at Vicksburg and Paw Paw are not the only ones who blossomed under Offord’s coaching.
His son, Warner Offord III, is an assistant to Matt Boven at Mattawan and has been a certified tennis pro for 20 years.
One final run
Offord Jr.’s decision to retire after half a century came at a perfect time, said senior Scarlett Hosner, the Bulldogs’ No. 1 singles player.
“I feel it’s a good ending point because he coached my sister (Josephine, a 2016 grad), too, and he saw me growing up playing tennis,” Hosner said. “It’s like a full-circle moment because it’s my last year and his last year.
“He brings really positive energy. He’s such a nice, fun guy. He makes us enjoy the game, but he can also be serious at times. When we’re not doing what we’re supposed to be doing, he’s like getting on us.”
In retirement, Offord and his wife plan to do some traveling because “we want to enjoy life while we’re young,” he said.
“It’s been a wonderful 50 years coaching tennis, and it’s going to be sad. It hasn’t hit me yet for the boys, and once the girls season is over, then it will probably really hit me.
“I take great pride in seeing my players excel professionally, academically and as an athlete. I feel good knowing I played a part in that person’s success.”
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS (Top) Vicksburg girls tennis coach Warner Offord Jr. talks with his team at the start of this spring season. (2) Offord and son Warner Offord III hold up their Regional championship trophy won for Paw Paw in 2003. (3) Offord hits with his players during practice. (4) Scarlett Hosner headshot. (Current photos by Pam Shebest; 2003 photo courtesy of Warner Offord Jr.)