Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
VanderVelde Officiating Tree Branches Into 2nd Generation, Top-Tier College Football
By
Steve Vedder
Special for MHSAA.com
February 28, 2025
Mike VanderVelde always knew the apple wasn't going to fall far from the tree.
The longtime West Michigan football and basketball official correctly guessed that his son, Michael, who had accompanied his father to countless Friday night football games before he was even out of elementary school, would eventually pick up the family mantle of officiating. VanderVelde said he saw in his young son many of the key attributes an official must possess: a keen eye for details, an overwhelming desire to improve, patience and a love of sports.
Put it all together, and VanderVelde has seen his son evolve into one of the nation's top NCAA football officials.
"I think it was just like with any kid, he liked the competition," said Mike VanderVelde, who retired three years ago at the age of 78 after officiating in the Grand Rapids area for 61. "I guess it would be crazy to say now, but even then there was something about Michael that was going to make him a good official. It wasn't (following) me."
Michael, a Grandville High School and Hope College graduate, has gone from working middle school football games to make extra money in college to officiating eight college bowl games, including this year's Sugar Bowl national quarterfinal Jan. 2 in New Orleans and the semifinal Jan. 9 at the Orange Bowl in Miami. VanderVelde's first bowl game was the 2017 Bahamas Bowl, and he also officiated the 2024 Rose Bowl, the national semifinal between eventual champion Michigan and Alabama.
Before reaching those heights, Michael said some of his earliest sporting moments came when he was a ball boy jogging along the sideline while his father was working on the field. VanderVelde figures he was barely 8 years old, but he remembers being taught by his father to pay attention to detail. He also considers his father a major influence in his decision to pursue football officiating at the highest level.
"I'd buy that, absolutely. I loved spending time with my dad on Friday nights. That was definitely a common bonding time,” Michael VanderVelde said. “I'd see the smile on his face and see his passion for football. I'd see subtle little hints, and I'd pick up on that. The seed was definitely planted.”
Even as a youngster who was yet to see middle school, Michael said he understood the necessity of being where he was supposed to be as a ball boy. It was one of his first lessons in accepting responsibility and that actions had consequences.
"I would hand the ball to the umpire and pay attention to the game, and do what they needed me to do," he said. "And then I'd hang out with the crew after the games. Just being around the game and watching and being close to it, I loved it."
Both VanderVeldes entered officiating on the ground floor. Mike began doing YMCA fifth and sixth grade and church league basketball games at Grand Rapids' Franklin Park during the 1950s. He eventually graduated to working about 75 high school football and basketball games a year along with officiating Great Lakes Intercollegiate Athletic Conference and Michigan Intercollegiate Athletic Association football games. VanderVelde also coached football, tennis and junior high basketball at Wyoming Kelloggsville High School for 30 years.
"I've always been involved with athletics; I've really enjoyed it," Mike said. "I always thought of (officiating) as a challenge. I wanted to see what I could do. It intrigued me, trying something new. It just clicked with me, and I kept going and I never really stopped."
The younger VanderVelde also started at the youngest levels, officiating fourth through sixth-grade football games before he graduated from high school in 2003. Then to make extra money while in college, VanderVelde took on freshman, junior varsity and his first varsity football game at Saranac. He eventually worked high school basketball games before moving to Colorado and doing Southland Conference games for three years beginning in 2013. VanderVelde went on to work for three years in the Mountain West Conference and now officiates Big 12 games while living in Louisiana.
While many fans often fail to grasp the pressures an official faces while working major college football bowl games, VanderVelde said he's thrilled to reach that elite level of officiating.
"It's a blast," he said. "To be there with other officials and doing things like working with the replays, getting the calls correct, 11 on 11 football and being on the biggest stage, I love it."
As for the recently completed college season, VanderVelde was honored that the NCAA – in a rare break from tradition – chose his crew to work back-to-back Notre Dame games in the Sugar and Rose Bowls. The NCAA typically will not assign the same crew to the same team two weeks in a row. It was an extraordinary gesture signaling the high esteem in which the crew is held, not only by the NCAA but with the blessing of all teams involved.
"It's tough to work back-to-back games like that, but I think the crew did an excellent job," he said. "There was no controversy, and I think we felt comfortable being assigned those games."
Considering his officiating success, VanderVelde said there is one step yet to take, one more hurdle to leap: the NFL. VanderVelde. who works United Football League games in the spring, has been part of the league's Mackie Development Program for the last two years. He's already worked Hula Bowl games and would gladly consider moving along to working on Sundays.
"I'd love to have that opportunity if it was ever presented to me," he said. "It'd be cool, but there are no guarantees. You know that snap by snap, you're only as good as your last game. But it's something I'd like to do some day.
"In football all you can do is look at your next assignment and try to do it well. It's exciting, but you're always trying to go on to the next game without a hitch."
PHOTOS (Top) Longtime MHSAA official Mike VanderVelde, left, and son Michael share a moment during Michael’s officiating assignment at the 2021 Outback Bowl in Tampa Bay, Fla. (Middle) Mike VanderVelde officiates a Grandville High school game. (Below) From left: Mike VanderVelde, Michael VanderVelde, and Michael’s son Hayden. (Photos provided by the VanderVelde family.)