Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2026 Week 7 Review
By
Geoff Kimmerly
MHSAA.com senior editor
October 12, 2026
One play does not decide a game. But one play also can make all the difference.
Several Week 7 games showed that to be true once again, as a number of league champions were decided during the first full weekend of October, and multiple by one-score margins.
A few league races were reshuffled as well, and those results earned their places in our "Review" too as we move toward the final two weeks of the regular season.
Bay & Thumb
HEADLINER Almont 28, Macomb Lutheran North 27 Almont (7-0) has clinched a share of the Blue Water Area Conference title and can finish a fourth straight as outright champion this week against Croswell-Lexington. The Raiders have won 30 straight BWAC games, this the third by one point during that time. Lutheran North (6-1) has made a run at the title in its first season in the league after previously playing in the Catholic High School League. Click for more from the Macomb Daily.
Watch list Gladwin 26, Ogemaw Heights 20 The Flying Gs (5-2) capped a dramatic run to the Jack Pine Conference Division 1 title, falling to Midland Bullock Creek in Week 6 but bouncing right back to win this one on Jacob Pahl’s walk-off touchdown catch from Preston Newman. Ogemaw (5-2) had entered the night with the opportunity to clinch as well.
On the move Fenton 49, Linden 42 Fenton (6-1) finished an outright championship in the Flint Metro League Stripes with another of several close games against Linden (5-2) over the last two decades. Montrose 42, Ovid-Elsie 14 The Rams (6-1) clinched a share of a second-straight Mid-Michigan Activities Conference title and kept Ovid-Elsie (3-4) just outside the Division 6 playoff picture. Bay City Western 27, Traverse City Central 21 Western (3-4) jumped 13 spots to tied for No. 31 in the Division 3 playoff-points list with this first win over the Trojans (3-4) in five years of Saginaw Valley League play together.
Greater Detroit
HEADLINER Detroit Catholic Central 27, Orchard Lake St. Mary’s 20 This matchup definitely lived up to season-long anticipation, as Detroit Catholic Central came back from a 14-point fourth-quarter deficit to pull closer to a potential third-straight Catholic High School League Central title – the Shamrocks (7-0) can clinch a share this week against one-win Toledo St. Francis de Sales. Gideon Gash scored twice during the fourth quarter and Ryan Jaafar ran for the eventual game-winner with 10 seconds to play against the Eaglets (5-2). Click for more from the Detroit Free Press.
COMEBACK COMPLETE WITH 10 SECONDS LEFT! 🚨 Down 14 in the fourth quarter, No. 1 Detroit Catholic Central (@DCCfootball) storms back and takes the lead on Ryan Jaafar's (@ryanjaafar5) 4-yard touchdown against No. 4 Orchard Lake St. Mary’s! 🤯 Powered by @CallSam https://t.co/KmHK0oUIJk
— STATE CHAMPS! Michigan (@statechampsmich) October 10, 2026
Watch list Gibraltar Carlson 31, Brownstown Woodhaven 28 The Marauders (7-0) have won 17 straight Downriver League games and are working toward a potential sixth-straight conference championship with two games to play – including a Week 9 matchup with second-place Allen Park. Austyn Lawrence threw three touchdown passes to help send Woodhaven (5-2) into a tie for third place.
On the move Northville 30, Belleville 7 Three teams are tied for first in the Kensington Lakes Activities Association Black – these two and Dearborn Fordson – with one league game to play. Royal Oak Shrine Catholic 42, Allen Park Cabrini 21 Shrine (7-0) clinched a share of the CHSL Intersectional 2 title by winning this matchup of teams that entered the night undefeated in league play. Detroit Central 6, Detroit Denby 2 These two finished the conference schedule among three teams tied atop the Detroit Public School League Gold standings (with Detroit Cody) and will meet again this week in a city championship game.
Mid-Michigan
HEADLINER Howell 14, Brighton 13 This rivalry filed away another exciting chapter as the Highlanders clinched a share of the KLAA Gold title. Howell (7-0) has now defeated Brighton (4-3) in four straight, including twice in 2024, and can claim the league title outright this week against Dearborn Heights Crestwood. Click for more from State Champs! Sports Network.
Watch list Ithaca 48, Saginaw Valley Lutheran 7 The Yellowjackets (7-0) avenged last season’s one-point loss to Valley Lutheran (5-2) to this time clinch the Tri-Valley Conference Blue title outright. Ithaca this season has now given up only 26 points – fewer than four per game.
On the move Mason 45, Williamston 14 The Bulldogs (7-0) completed a similarly defense-dominated run through the Capital Area Activities Conference Red, clinching an outright title with this win while giving up no more than 17 points in any game this fall. Clare 48, Midland Bullock Creek 35 The Pioneers (3-4) are pushing back toward a potential spot in the Division 5 playoff field and gave Gladwin an assist in its outright championship by knocking Bullock Creek (4-3) out of the race for a share of the JPC1 title. Okemos 45, Lansing Waverly 12 From 2020-23, Okemos didn’t win a game, which helps explain how the Wolves’ five wins this fall equal their total from the last seven seasons combined.
Northern Lower Peninsula
HEADLINER Traverse City West 31, Mount Pleasant 29 The Titans (4-3) threw a curveball into the Saginaw Valley League North race as Mount Pleasant (6-1) entered this game with an opportunity to clinch a share of the title, but now has become one of three teams with a chance to win it outright. West is another, thanks in part to Landon Henfling’s last-minute go-ahead field goal. Click for more from the Traverse City Record-Eagle.
Watch list East Jordan 53, Johannesburg-Lewiston 16 The Red Devils (6-1) pulled to within one more win of clinching a share of the Northern Michigan Football Conference title but do face fourth-place Frankfort this week and second-place (tie) Harbor Springs in the regular-season finale.
On the move Maple City Glen Lake 33, Frankfort 0 Glen Lake (5-2) is tied for Harbor Springs for second in the NMFC and will be rooting for Frankfort (5-2) this week and hoping for an East Jordan misstep. Kingsley 55, Boyne City 12 Kingsley (7-0) clinched a share of the Northern Shores Conference title, but Boyne City (3-4) also moved up one spot to No. 36 on the Division 6 playoff-points average list. Petoskey 35, Alpena 0 The Northmen (5-2) kept themselves in play to clinch a share of the Big North Conference championship with a win over first-place Marquette this week.
Southeast & Border
HEADLINER Clinton 30, Ida 22 Amazingly, four teams are tied for first in the Lenawee County Athletic Association with one more week of league games to play, in part thanks to Clinton’s win over Ida (6-1) – with those two joined by Adrian Madison and Hudson at the top of the standings. Clinton (6-1) scored on a 66-yard pass midway through the fourth quarter to go ahead for good and play a major part in creating a scenario guaranteed to produce two co-champions. Click for more from the Adrian Daily Telegram.
Watch list Springport 28, Union City 14 The Spartans (6-1) still need one more win to clinch a share of the Big 8 Conference title, but now sit alone atop the standings after handing second-place Union City (6-1) its lone defeat.
On the move Hanover-Horton 52, Leslie 28 Hanover-Horton (6-1) won this matchup of Cascades Conference divisional champions, and now faces Manchester, which shared the North title with the Blackhawks (4-3). Napoleon 50, Brooklyn Columbia Central 15 The Pirates (6-1) won this matchup for second place in the Cascades Conference South, but also maintained valuable position in the Division 6 playoff hunt in case these two meet again in the postseason. Monroe St. Mary Catholic Central 27, Riverview 14 The Falcons (7-0) did their part to set up a winner-take-all this week in the Huron League against Monroe Jefferson, while also sending Riverview (4-3) out of the top 32 on the Division 3 playoff-points average list.
Southwest Corridor
HEADLINER Vicksburg 37, Niles 21 The Bulldogs had lost by 35, 35 and 50 points to Niles the last three seasons as Niles went on to win three straight Wolverine Conference championships. But with this win, Vicksburg maintained its share of first place heading into this week’s matchup with co-leader Edwardsburg. Click for more from the Kalamazoo Gazette.
Watch list Berrien Springs 35, Hopkins 0 Aside from clinching a share of the Lakeland Conference title, this has to be Berrien Springs’ most notable win this season as Hopkins also entered undefeated. The victory sent the Shamrocks (7-0) from No. 7 to No. 3 on the Division 5 playoff-points list, while dropping Hopkins (6-1) only two spots to No. 7.
On the move Constantine 39, Lawton 6 Constantine (6-1) will need help from Coloma this week against first-place Kalamazoo United to gain a share of the Southwestern Athletic Conference title, but downing third-place Lawton (5-2) did earn the Falcons that opportunity. Bronson 40, Quincy 24 Bronson (5-2) remains mathematically in the hunt for a share of the Big 8 Conference title, but more importantly at this point bumped up six spots to No. 20 in the Division 7 playoff-points list by downing Quincy (4-3). Stevensville Lakeshore 35, Kalamazoo Loy Norrix 0 The Lancers (6-1) jumped six spots to No. 4 on the Division 4 playoff-points list with a big win over Division 1 Loy Norrix (4-3).
Upper Peninsula
HEADLINER Marquette 49, Gaylord 13 Marquette has earned a share of the Big North Conference championship, its first since joining the league four years ago, and as noted above can clinch the title outright this week against Petoskey. The Sentinels (5-2) also avenged last season’s one-point loss to Gaylord (3-4) to move up two spots in the potential Division 3 playoff field to No. 21. Click for more from Upper Michigan’s Source.
Watch list Escanaba 21, Calumet 20 Escanaba (3-4) received a major boost to its playoff chances as this win bumped the team up four spots to No. 38 on the Division 4 playoff points list while Calumet (4-3) fell six spots in Division 6 to No. 20.
On the move Menominee 38, Negaunee 28 The Maroons (7-0) played their closest game of the season but held on to set up a winner-take-all in the Western Peninsula Athletic Conference Copper this week against Kingsford. Kingsford 15, Ishpeming Westwood 8 The Flivvers (7-0) did their part as well to set up that matchup, surviving only their second single-digit challenge this fall. Westwood (2-5) still moved up two spots to No. 38 on the Division 6 playoff points list despite the defeat. Bark River Harris 44, Hancock 14 The Broncos (6-1) secured a share of the West-PAC Iron title after withstanding Hancock (3-4), which is tied for third in the league.
West Michigan
HEADLINER East Kentwood 49, Caledonia 27 East Kentwood (7-0) still must win one of the next two games to clinch a share of the Ottawa-Kent Conference Red title, but this one was a major obstacle as Caledonia (5-2) also entered the weekend undefeated in league play. The Falcons face seventh-place Holland West Ottawa this week before closing against reigning champ Hudsonville. Click for more from the Grand Rapids Press.
Watch list Grand Rapids Christian 29, Grand Rapids West Catholic 28 (OT) The Eagles (2-5) still have work to do to climb into the playoff hunt, but this came off 37 and 22-point losses to West Catholic (5-2) over the last two years and pushed Forest Hills Eastern back into a tie for first with the Falcons in the O-K White with one week of league games to play.
On the move Muskegon Mona Shores 44, Muskegon 21 Mona Shores (6-1) clinched a share of the O-K Green title by avenging last season’s 16-point loss to the Big Reds (3-4). Zeeland West 36, Hudsonville Unity Christian 0 The Dux (6-1) will need a win by Zeeland East over Grand Rapids South Christian this week to pick up a share of the O-K Gold title, but set themselves up for that opportunity by sending Unity (4-3) into a tie for third. Muskegon Orchard View 19, Fremont 16 Orchard View (5-2) ended Fremont’s title chances in the West Michigan Conference Lakes and while doing so jumped seven spots to No. 12 on the Division 5 playoff points list.
8-Player
HEADLINER Blanchard Montabella 60, Merrill 20 Montabella (6-1) claimed this winner-take-all for the Mid-State Activities Conference Blue title with another stunning offensive performance, but may have been even more impressive on defense. Merrill (6-1) was averaging nearly 52 points per game entering the title decider. The Mustangs have won three straight league championships. Click for more from the Mount Pleasant Morning Sun.
Watch list Pittsford 60, Litchfield 54 Pittsford (5-2) bounced back from a big Week 6 nonleague loss to Concord to hand Litchfield (6-1) its only defeat this fall and clinch a share of the Southern Central Athletic Association Blue title. Pittsford has won 17 straight league games and can claim a third-straight outright championship this week against Waldron.
On the move Lake Linden-Hubbell 42, Crystal Falls Forest Park 38 Lake Linden-Hubbell (7-0) guaranteed itself a share of a second-straight league title and can claim the Great Lakes Eight Conference West outright by winning just one of its next two games. Forest Park (5-2) is one of three league teams with two league losses and slim hopes of still gaining a share. Pickford 36, Indian River Inland Lakes 30 (2OT) Pickford finished an outright championship in the Bridge Alliance Straits by navigating its most substantial league challenge, from Inland Lakes (4-3). St. Ignace 34, Rudyard 18 While the Saints (6-1) weren’t able to catch Pickford in the Straits, they did continue to strengthen their position in the Division 2 playoff chase with this win over the Bulldogs (5-2).
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PHOTOS (Top) A pair of Muskegon Mona Shores players breaks up a play during their win against Muskegon. (Middle) Fowler’s Eli Thelen (8) is brought down by Bath’s Lorenzo Gonzalez (23) and Hunter Tolliver (2) during the Eagles’ 53-0 win. (Below) Menominee’s Kiefer Chouincard (11) gets a hand on the ball and dislodges it as he and Nathan Nelson (44) make a tackle against Negaunee. (Mona Shores/Muskegon photo by Tim Reilly. Fowler/Bath photo by John Johnson. Menominee/Negaunee photo by Cara Kamps.)