Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
Martin Returns, Redeems, Runs Away for 3rd Finals Championship in 4 Seasons
By
Jason Juno
Special for MHSAA.com
November 22, 2025
MARQUETTE — Martin has gotten used to making the long but fruitful trip to the Superior Dome in the middle of the Upper Peninsula.
But after winning back-to-back 8-player Division 1 championships in 2022 and 2023, the Clippers didn’t make it out of the Lower Peninsula last year, losing in the final second of the Regional Final.
That started the Redemption Tour.
The players coined it, the coaches went with it, a fan even painted it on his car windows. The Clippers completed the tour Saturday with a dominating 52-8 victory over Blanchard Montabella 435 miles away from their home south of Grand Rapids.
They didn’t want to forget what happened last year, and that bad taste in their mouths helped turn the 2025 campaign into the kind of season they’ll never want to forget either — only for much better reasons.
“We didn’t want that feeling again because it was terrible,” Martin coach Brad Blauvelt said. “Especially winning the two years before, we wanted to be here doing this.”
Senior quarterback Haylen Buell was a big part of the win; he ran for a game-high 179 yards on just nine carries and threw for another 134 during a four-touchdown championship day. That’s two years after being one of the leading rushers and receivers in the 2023 Final.
“(This) means everything. This is what we strive for each and every year,” Buell said. The workouts to get here start each year in March. “I think every senior was at every single workout. It showed up here.”
A dozen seniors, some with experience in previous Finals like Buell, were key to the season and to this victory. Despite the final score, Blanchard Montabella proved up to the challenge early on and Martin needed an answer.
The Mustangs scored first, a rarity for any team against Martin, according to Mustangs coach Tim Webb. They used 13 plays and nearly six minutes to go 90 yards as Brady Kieff put them on the scoreboard with a three-yard run.
Martin answered with a scoring drive to tie it, ending on a three-yard touchdown rush by Buell. Montabella took the ball back and took another methodical drive right back into the red zone, even overcoming a holding penalty early in the drive.
“We thought that we were gonna be the more physical, more dominant team,” Blauvelt said. “That first quarter, they gave us a run for our money and then we kind of took over with our physicality.”
With the help of a key takeaway to set it all in motion.
On the third play of the second quarter, and the 10th of the drive, the Mustangs fumbled. Martin senior linebacker Isaac Suk recovered, and the whole game changed. Compounding the devastating turnover, Martin scored on the very first play of the ensuing drive, on an 81-yard touchdown run by Bryer Watson.
“That was a huge turnover,” Blauvelt said. “Football is momentum, and once we had that, we didn’t really look back.”
It opened the floodgates for the Clippers.
The Mustangs went four-and-out. Martin scored on a 44-yard run by Buell. Montabella punted. Martin scored on a one-yard rush by Seth Toris. Montabella turned it over on downs near midfield. Martin scored on a 25-yard pass from Buell to Anderson Keeler.
It went from looking like a shootout to a 38-8 Martin lead at the half.
Webb said the Mustangs needed to play mistake-free football to compete. It was tough to keep doing that all afternoon.
“We did some good things, I thought, first quarter, first couple drives,” he said. “But we needed to play almost flawless to be able to compete. Their (12) seniors just kind of control the game. Line of scrimmage, they controlled the offense and defense. They tackled better than we did. And I got to give them credit for that.”
Montabella finished the season 11-2 while making its first trip to the Finals. A tough ending to be sure, but a lot to be proud of as well.
“It was a good experience for us, but I mean it’s tough to have it go the way it did,” center Brayden Foster said. “But first one in school history.”
Webb said he hopes the successful run this year shows other Montabella students they can do it, but it’ll take even more dedication in the weight room.
“It’s been a pretty magical couple weeks for our football program,” he said. “And I think we’re just getting started.”
Martin is the gold standard right now in Division 1, with the Clippers now winners of three titles over the last four years. They can forget about last year now that the Redemption Tour is complete with a 13-0 championship season.
“It’ll take me a minute to realize all that,” Blauvelt said. “We’re just trying to win the football game at this point. We’ll look back at it and years from now be like, ‘Man, that was a heck of a run.’ Heck of a run, just special, every time we get here and then win it, too. I’m just proud of my team and my coaches.”
He was thrilled to have a player-led team this time around, something that’s no slam dunk with high school-age kids. It’s the most tight-knit senior group he’s had, and that’s what made this team unique among the three champion squads.
Plus that dominating defense.
“Our defense is different,” he said. “This is our best defense that we think we had. And we held our hat on that, and we like to be physical.”
And if a strong senior class and a feared defense weren’t enough, Martin also had the advantage of having been here before, the coaches and the players. They have an itinerary for the trip that works — which includes speeches from players and coaches the night before — and the ability to focus on the game instead of the commotion of championship week.
“We take that as an advantage,” Blauvelt said. “We just try to soak in the moment every time we come. This is a special place to play. … It’s electric, it’s fun. It stinks it’s eight hours from home, but it’s a cool place.”
One that’s been very good to them.
PHOTOS (Top) Martin’s Weson Elkins (22) charges down the sideline Saturday as Montabella’s Austin Jensen closes in during the Division 1 Final at Superior Dome. (Middle) Montabella’s Brady Kieff steps into the end zone for the game’s first score. (Below) The Mustangs’ Noah Carlson (10) attempts to slow down Haylen Buell as he approaches the end zone. (Click for more from Cara Kamps.)