Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2025 11-Player Semifinals Preview
By
Geoff Kimmerly
MHSAA.com senior editor
November 20, 2025
One more win.
For all 32 teams playing in 11-Player Semifinals on Saturday, that's all it will take to reach the final weekend of this season and an opportunity to play their last game of 2025 at Ford Field.
But it means so much more as well. For 11 teams, its means continuing an undefeated season. For five teams, it means a chance to repeat as a champion.
For six teams, it means continuing the longest playoff run in school history – and for one more, in guarantees that team will accomplish the same when it steps on the field for an MHSAA Final for the first time.
Here's a glance at all 16 games and some of the standouts who could make the difference. All games kick off at 1 p.m. unless noted below, and all can be watched on the NFHS Network at the links provided.
Division 1
East Kentwood (10-2) vs. Detroit Catholic Central (12-0) at Jackson WATCH
East Kentwood’s first Semifinal run since 2014 has been partly on the shoulders of senior quarterback Kayd Coffman, who has thrown for 2,599 yards and 34 touchdowns and also run for a team-high 686 yards and eight scores. Detroit Catholic Central is making a repeat trip to the Semifinals with a big-armed quarterback directing as well. Junior Duke Banta has thrown for 2,091 yards and 26 scores.
Detroit Cass Tech (12-0) vs. Rochester Adams (10-2) at Troy Athens WATCH
Reigning Division 1 champion Cass Tech relies on some especially notable familiar faces, among them senior Corey Sadler Jr., who is averaging 27.5 yards per catch with 1,406 yards and 19 touchdowns receiving total. Adams also is a repeat semifinalist and led by dual-threat senior quarterback Ryland Watters. He’s thrown for 1,348 yards and 13 touchdowns and run for a team-high 14 scores.
Division 2
Orchard Lake St. Mary’s (9-2) vs. Portage Central (12-0) at Haslett, 12:30 p.m. WATCH
Portage Central is giving up only 5.3 points per game this season, but will receive potentially its greatest challenge from St. Mary’s and junior quarterback Jabin Gonzales – he’s thrown for 1,677 yards and 18 touchdowns and run for seven scores. The Mustangs will counter in part with sophomore running back Cam Noe, who’s totaled 1,563 yards and 19 touchdowns to pace a rushing attack that’s stacked nearly 3,500 yards.
Birmingham Groves (9-3) vs. Dexter (11-1) at Ypsilanti Lincoln WATCH
Groves is playing in its third Semifinal over the last four seasons and seeking to reach the championship round for the first time. Junior running back Jeremiah Whitley has carried much of the offensive load, running for 1,402 yards and 17 touchdowns. Dexter also is seeking its first Finals appearance after just missing with a close 2022 Semifinals loss. Senior quarterback Cooper Arnedt is just the fourth 11-player quarterback to throw for 4,000 yards, totaling 4,022 and 48 touchdowns through the air this fall. Those 48 TD passes are tied for third-most all-time.
Division 3
Lowell (10-2) vs. Mount Pleasant (12-0) at Greenville WATCH
Senior quarterback Logan Dawson has helped bring Lowell within a win of reaching the Finals for the first time since 2015. He’s run for 1,756 yards and 33 touchdowns and thrown for 923 yards and 14 scores. The Oilers are seeking their first trip to Ford Field since 2011, and follow a dual-threat quarterback as well. Junior Xavier Creguer has thrown for 1,548 yards and 20 touchdowns and run for 927 yards and eight scores.
Warren De La Salle Collegiate (6-6) vs. DeWitt (12-0) at Grand Blanc WATCH
Playing in Semifinals is plenty familiar to both of these programs, but this will be their first time facing off in the playoffs. Senior quarterback Trav Moore is one of two 1,000-yard rushers pacing the Panthers, and he’s run for 1,768 yards and 25 touchdowns and thrown for 12 more scores. Sophomore Grayson Thurston has taken over directing the Pilots this season and thrown for 1,788 yards and 17 touchdowns, and run for seven more TDs.
Division 4
Vicksburg (8-4) vs. Hudsonville Unity Christian (11-1) at Caledonia WATCH
Vicksburg is playing in its first Semifinal after a one-point win over previously-undefeated Portland, and the Bulldogs showed again they’re capable of lighting up the scoreboard led by junior quarterback Easton Moughton (2,748 yards/32 TDs passing). Unity is seeking to return to the Finals for the first time since 2021 and is closing in on 4,000 yards rushing as a team, led by senior quarterback Justin Febus (979 yards/16 TDs rushing, 1,014 yards/18 TDs passing).
Dearborn Divine Child (11-1) vs. Goodrich (12-0) at Rochester Hills Stoney Creek WATCH
Reigning champion Goodrich has won 25 straight games and remains physically tough to take down with senior running back Jakoby Lagat (1,973 yards/27 TDs) one of two 1,000-yard rushers this fall. Divine Child has held four of its last five opponents to single digits and opened this fall with five shutouts over its first six games. Senior safety/running back Marcello Vitti is among leaders on both sides of the ball.
Division 5
Ogemaw Heights (11-1) vs. Grand Rapids West Catholic (11-1) at Clare WATCH
West Catholic’s first run to the Semifinals since winning the 2022 Division 6 title has been keyed in part by a pair of 1,000-yard runners and senior quarterback Grady Augustyn, who has thrown for 2,015 yards and 19 touchdowns. Ogemaw Heights is playing in its first Semifinal since 2009, with senior running back Calvin Marshall helping set the pace with 1,140 yards and 21 scores on the ground.
Monroe Jefferson (11-1) vs. Pontiac Notre Dame Prep (10-2) at Westland John Glenn WATCH
Reigning champion Pontiac Notre Dame Prep has been led on offense by a familiar standout this fall, as senior quarterback Sam Stowe has completed 70 percent of his passes for 2,498 yards and 38 touchdowns. Jefferson has dominated in the run game – the Bears have rushed for nearly 4,000 yards – but led by a talented quarterback as well, with junior Luke Beaudrie running for a team-high 1,974 yards and 31 touchdowns and throwing for 1,130 yards and 13 more scores.
Division 6
Kingsley (10-2) vs. Kent City (12-0) at Cadillac, Noon WATCH
Kent City’s best season keeps getting better, as the Eagles will play in their first Semifinal and coming off one of their highest-scoring games of the season. Senior Logan Thompson leads a talented set of rushers with 1,121 yards and 13 touchdowns on the ground. Kingsley’s defense should be a good matchup; the Stags have allowed just 24 touchdowns – an average of two per game – with nine interceptions and 12 fumble recoveries.
Almont (12-0) vs. Jackson Lumen Christi (9-3) WATCH
Reigning champion Jackson Lumen Christi has allowed a combined 21 points over the last four games and can wear down opponents with a rushing attack led by senior running back Paul Sattler (1,153 yards/14 touchdowns). Almont succeeds similarly, with Brody Corneau (1,129 yards/17 touchdowns rushing) helping to set the pace on offense and a defense that has given up just 20 points over three playoff games.
Division 7
Pewamo-Westphalia (11-0) vs. Menominee (12-0) at Gaylord, 2 p.m. WATCH
These undefeated contenders also are no strangers to this late stage of the playoffs, as both have played at Ford Field this decade. Menominee has allowed just 23 points during the playoffs and scored 43 or more in every game, and quarterback Tanner Theuerkauf has done his share of the damage all season with 1,379 yards and 22 TDs passing. P-W also can pile up points, and senior quarterback Ty Thelen has been the catalyst throwing for 1,113 yards and 30 touchdowns and running for 1,163 yards and 23 scores.
Schoolcraft (10-2) vs. Clinton (10-2) at Coldwater WATCH
Schoolcraft is seeking its first trip to the Finals since 2001 and has a penchant for making big plays, with junior quarterback Jack DeVries throwing for 2,105 yards and 27 touchdowns – and averaging more than 20 yards per completion. Over the last two weeks, Clinton has defeated both teams that played for last year’s championship – reigning Division 7 title winner Millington and runner-up Monroe St. Mary – and sophomore quarterback Gradyn Whelan averages 19 yards per completion and is among his team’s leading rushers as well.
Division 8
Bark River-Harris (10-1) vs. Harbor Beach (12-0) at Alpena WATCH
Bark River-Harris is playing in its first Semifinal since 2003, with its only loss this season to Pewamo-Westphalia. Juniors Gionni McDonough (1,353 yards/22 TDs rushing) and Andrew Johnson (1,022/13) pace the offense, and the Broncos are holding opponents to just 88 yards per game running the ball. Harbor Beach is averaging nearly 277 yards rushing per game, with senior quarterback Caden Bucholtz running for 20 touchdowns as one of three Pirates who have scored at least 10 on the ground.
Allen Park Cabrini (11-1) vs. Hudson (12-0) at Adrian College WATCH
Hudson is defeating its opponents by an average of 40 points per game, with Grayson Bills (1,601 yards/21 TDs rushing) leading an offense that has topped 4,800 yards on the ground this fall. Cabrini has held opponents to single-digit scoring eight times during this first run to the Semifinals and lost only to Division 5 Ann Arbor Father Gabriel Richard. The Monarchs also can turn to junior quarterback Evan Bergdoll, who has thrown for 2,175 yards and 36 touchdowns.
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PHOTO Goodrich's Jakoby Lagat charges upfield during his team's 63-42 Week 9 win over Gladwin. (Photo by Terry Lyons.)