Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2025 Playoffs Week 3 Review
By
Geoff Kimmerly
MHSAA.com senior editor
November 18, 2025
The third weekend of these MHSAA Football Playoffs saw plenty of headlining moments.
A pair of walk-off wins.
Three first-time Regional champions and a team advancing to a Final for the first time.
Three statewide stunners – including two in Division 4 alone.
One team accomplishing something from all of the above on what had to be the most unforgettable night in that program’s history.
Add in the usual high-level matchups to be found this time of year, and it was a wild 48 hours across both peninsulas. See below for notes on all 36 games.
8-Player Division 1
HEADLINER Blanchard Montabella 32, Norway 28 Montabella (11-1) came back from a 28-8 halftime deficit to earn its first trip to an MHSAA championship game in this sport. The defeat was the only one this season for Norway (11-1), which was playing in its first Semifinal since 2006. Click for more from the Greenville Daily News.
HEADLINER Martin 20, Kingston 8 The Clippers (12-0) also trailed at halftime before scoring 20 unanswered points to earn their third Finals trip over the last four seasons. Kingston ended 10-2, with its highest win total since 1996. Click for more from the Kalamazoo Gazette.
8-Player Division 2
HEADLINER Felch North Dickinson 44, Onekama 28 The Nordics (12-0) will play for a Finals championship for the first time since 1998 after finding their stride against an Onekama defense that otherwise gave up only 11.5 points per game this season. The Portagers finished 11-1, setting a school record for victories. Click for more from the Iron Mountain Daily News.
HEADLINER Portland St. Patrick 36, Deckerville 15 St. Patrick denied Deckerville (10-2) a return trip to Superior Dome as the Eagles sought to add to their Division 1 title won a year ago. Instead, the Shamrocks (12-0) will play in their first Final since 2020, and after holding Deckerville to its fewest points since also scoring 15 in Week 1. Click for more from WLNS.
11-Player Division 1
HEADLINER East Kentwood 52, Hudsonville 28 The Falcons (10-2) avenged a 43-42 Week 7 loss to eventual Ottawa-Kent Conference Red champion Hudsonville, in doing so handing the 2024 Division 1 runner-up Eagles (11-1) their only defeat this fall. The Regional title was East Kentwood’s first since 2014 and came in part thanks to three rushing touchdowns and two passing scores from quarterback Kayd Coffman. Click for more from the Grand Rapids Press.
Regional Roundup Detroit Cass Tech 42, Saline 28 The reigning Division 1 champion Technicians (12-0) ran their winning streak to 23 as C.J. Sadler scored four touchdowns to help end Saline’s run at 10-2. Detroit Catholic Central 42, Clarkston 13 The Shamrocks (12-0) clinched a second-straight Regional title, opening a 28-7 lead by halftime and holding Clarkston (10-2) to its fewest points this fall. Rochester Adams 29, Romeo 13 The Highlanders (10-2) also won a second-straight Regional title, adding to a 39-7 win over Romeo (8-4) in their season opener.
11-Player Division 2
HEADLINER Dexter 56, Gibraltar Carlson 42 The Dreadnaughts (11-1) won their second Regional title in four years and this time by scoring their second-most points in a game this fall. Carlson (11-1) – which set a school record for wins this season – had opened up a two-score lead during the third quarter before Dexter stormed back. Quarterback Cooper Arnedt threw for 590 yards and eight touchdowns. Click for more from the Ann Arbor News.
Regional Roundup Portage Central 24, Traverse City Central 20 A lot of Portage Central headlines have gone to the defense this fall, but the offense earned this one as the Mustangs (12-0) took the lead in the fourth quarter and held onto the ball late to deny the Trojans (7-5) one more comeback attempt. Orchard Lake St. Mary’s 42, Midland Dow 7 The reigning Division 2 champion Eaglets (9-2) hit the road and scored their most points since Week 6, while also holding Dow (10-2) to its season low. Birmingham Groves 37, St. Clair Shores Lakeview 14 After starting this season 2-3, Groves (9-3) hasn’t lost since September and added a second-straight Regional title while ending a record-setting run for Lakeview (9-3) – which made an awesome jump from 3-6 a year ago,
11-Player Division 3
HEADLINER Warren De La Salle Collegiate 38, Detroit Martin Luther King 20 The Pilots opened up a 24-6 lead by halftime and kept King (7-5) – the reigning Division 3 runner-up – from reaching the Semifinals for the first time since 2020. De La Salle (6-6) has won five of its last seven games, and this was its fifth Regional title in six seasons after last year’s run ended in this round. Click for more from the Macomb Daily.
Regional Roundup Lowell 36, Zeeland West 34 The Red Arrows (10-2) moved past the reigning Division 3 champion Dux (8-4) late, earning their first Regional title since 2016. DeWitt 70, Fenton 26 The Panthers (12-0) reached 70 points for the second time this playoffs to advance to the Semifinals for the seventh time over the last eight seasons, ending Fenton’s longest run since 2016 at 8-4. Mount Pleasant 28, East Grand Rapids 14 The Oilers (12-0) earned their first trip to the Semifinals since 2011 and ended East Grand Rapids’ winning streak at seven games and season at 9-3.
11-Player Division 4
HEADLINER Dearborn Divine Child 10, Harper Woods 6 Divine Child is 11-1, so deciding a degree of upset here is difficult – but Harper Woods (11-1) had defeated Division 1 Saline and Clarkston among others this season and was ranked No. 1 in the final coaches poll, so this made a pretty big statewide wave. The Pioneers were seeking a third-straight Regional title, and Divine Child claimed its first since 2016. Click for more from the Detroit Free Press.
Regional Roundup Vicksburg 42, Portland 41 The Bulldogs (8-4) pulled off another of the stunners of these playoffs, clinching their first Regional title in this sport with a walk-off touchdown catch to hand Portland (11-1) its only defeat of the season. Hudsonville Unity Christian 52, Big Rapids 14 Unity Christian (11-1) won its first Regional title since 2021 with its sixth 50-point game this season, and also held Big Rapids (10-2) to the Cardinals’ season low. Goodrich 41, Williamston 33 The reigning Division 4 champion Martians (12-0) won this matchup of undefeated contenders, ending the Hornets’ longest run since 2020 at 11-1.
11-Player Division 5
HEADLINER Pontiac Notre Dame Prep 42, Frankenmuth 28 This rematch of last season’s Division 5 Final was much closer, but Notre Dame Prep prevailed again as quarterback Sam Stowe through three touchdowns passes and the Fighting Irish (10-2) also returned a blocked punt for a score. Frankenmuth finished 10-2, its only other loss to still-undefeated Goodrich during Week 1. Click for more from the Oakland Press.
Regional Roundup Ogemaw Heights 34, Saginaw Swan Valley 14 Ogemaw Heights (11-1) clinched its first Regional title since 2009, holding Swan Valley (10-2) to its fewest points since also scoring 14 in its only other loss this fall in Week 2. Grand Rapids West Catholic 27, Kalamazoo United 0 The Falcons (11-1) posted their first shutout since Week 2, and scored the most points the Titans (9-3) gave up in a game this fall. Monroe Jefferson 71, Michigan Center 45 This one will make the highest-scoring games list for this season, as Jefferson (11-1) scored its most since 2010 and Michigan Center (10-2) went over 40 for the eighth time this season.
11-Player Division 6
HEADLINER Kent City 50, Montrose 20 Kent City (12-0) added a first Regional title to its first District championship won the weekend before, reaching 50 points for the third time this season and after Montrose had given up only 62 points combined over its first 11 games. The Rams completed their winningest season since 2013 at 11-1. Click for more from the Muskegon Chronicle.
Regional Roundup Almont 44, Detroit Edison 8 After edging Edison 53-46 in Week 9, Almont (12-0) pulled away this time to claim a second Regional title in three seasons. The Pioneers set a program record for wins in finishing 9-3. Jackson Lumen Christi 21, Ida 7 The reigning champion Titans (9-3) turned away their strongest challenge since the start of October, and after defeating Ida (9-3) by 21 in a District Final a year ago. Kingsley 18, Reed City 14 The Coyotes (9-3) cut the margin after Kingsley (10-2) won their season-opening meeting 24-6, but the Stags prevailed scoring the go-ahead points on a fourth-down pass.
11-Player Division 7
HEADLINER Clinton 20, Millington 18 This was another classic decided during the final minute, as Clinton (10-2) went ahead on a scoring pass to end Millington’s repeat Division 7 championship hope and season at 9-3. The Regional title was Clinton’s first since 2022. Click for more from the Adrian Daily Telegram.
Regional Roundup Menominee 43, Shelby 0 The Maroons (12-0) have been tough on defense all season, allowing just 10 points per game on average, but they threw their first shutout in ending Shelby’s longest run since 2013 at 7-5. Pewamo-Westphalia 42, Ithaca 21 The Pirates clinched their first Regional title since 2021 and improved to 11-0, running their playoff record against Ithaca (8-4) to 3-0 over the last five seasons. Schoolcraft 22, Hanover-Horton 14 Schoolcraft (10-2) scored the only points of the fourth quarter to claim a second-straight Regional title. Hanover-Horton finished 9-3, setting a program record for wins.
11-Player Division 8
HEADLINER Harbor Beach 26, Beal City 15 The Pirates (12-0) won their first Regional title since 2018 and ended the season for reigning Division 8 champion Beal City (11-1). Harbor Beach continued its impressive defensive run, with the Aggies’ 15 points the most the Pirates have given up – and with Beal City averaging nearly 46 per game entering the weekend. Click for more from the Huron Daily Tribune.
Regional Roundup Hudson 68, Springport 22 The Tigers (12-0) continued their perfect run, scoring their second-most points this fall in handing Springport (11-1) the only loss of its winningest season. Bark River-Harris 22, Maple City Glen Lake 21 The Broncos (10-1) secured their first Regional title since 2003 with a kickoff return touchdown and 2-point conversion on the final plays of the game. Glen Lake (9-2) had scored just seconds earlier to break a 14-14 tie. Allen Park Cabrini 34, Madison Heights Madison 32 The Monarchs’ first Regional title came with a go-ahead touchdown during the fourth quarter, sending Cabrini to 11-1 and ending Madison’s season at 10-2 – an incredible turnaround after the Eagles had won a combined six games over the previous five seasons.
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PHOTOS (Top) Portland St. Patrick running back Brady Leonard (9) accelerates through a hole during the first quarter of his team’s 8-Player Semifinal win Saturday over Deckerville. (Middle) Detroit Catholic Central quarterback Duke Banta targets a receiver during his team’s Division 1 Regional Final win Friday over Clarkston. (St. Patrick/Deckerville photo by Kolleth Photo. DCC/Clarkston photo by Terry Lyons.)