Logo
At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter.

Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign

By Doug Donnelly
Special for MHSAA.com

July 29, 2025

When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.

These are logos for the Made In Michigan series and the Michigan Army National GuardThen he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.

After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.

“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”

Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.

“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”

As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.

Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.

“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”

As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.

“Almost everything we were doing was going viral,” Marckel said.

When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.

“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”

Helpfully, Hunter was a wonderful participant.

“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”

Marckel stands for a photo with Hunter during the Heisman Trophy ceremony.Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.

“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”

Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.

“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”

After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.

At first, he missed Colorado.

“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.

He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.

The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.

That’s when Marckel’s world took another big turn.

“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”

Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.

Marckel documents it all, through his camera – a skill he’s honed along the way.

“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”

Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.

“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”

Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.

He works with the football team exclusively, sometimes long hours during the season.

“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”

2025 Made In Michigan

July 28: Union City to Omaha: Skirka Takes Murray State Baseball to 1st College World Series - Report
July 22: TC West's Wheelock Still 'Living My Dreams' as CMU Assistant Soccer Coach - Report
July 17: Stevenson's Travels Following Lake Orion Success Include Space Force, Penn, NYC - Report
July 15: 'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide - Report
July 10: Feeding 'Drive to Win,' Loy Norrix Grad Morgan Impresses with Strong USBC Showing - Report 
July 9: After Blazing Multiple Volleyball Trails, Bastianelli Charting Next Career Path - Report

PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)

Ogemaw Heights senior quarterback Eion Jones runs for a first down during his team’s Division 5 District Final win over Kingsford on Saturday.

1st & Goal: 2025 Playoffs Week 2 Review

By Geoff Kimmerly
MHSAA.com senior editor

November 11, 2025

Kent City, Hanover-Horton, Springport, St. Clair Shores Lakeview and Allen Park Cabrini hoisted football District championship trophies for the first time.

MI Student AidBlanchard Montabella brought home its first Regional title and also was among a handful of teams that set school wins records during a highlight-filled second weekend of the MHSAA Football Playoffs.

We checked in with all eight 8-Player Regional Finals below and also glanced at 32 of our 11-Player District championship games as the field was reduced to 72 teams.  

11-Player Division 1

HEADLINER Clarkston 44, Grand Blanc 22 Three players scored multiple touchdowns and Clarkston (10-1) held Grand Blanc to well below half of its season average of 48 ppg in dealing the Bobcats (10-1) their only loss. The District title was the Wolves’ third in four years. Click for more from the Oakland Press.

District Digest East Kentwood 49, Howell 41 The Falcons claimed their first District championship since 2014 and ended Howell’s season a win shy of what would have been a second straight for the Highlanders (9-2). Hudsonville 42, Rockford 31 The Eagles (11-0) finished a season sweep of the Rams (8-3) for the first time to repeat as District champs. Rochester Adams 43, Rochester Hills Stoney Creek 18 These Highlanders (9-2) won their fourth District title over the last five seasons, pulling away after previously defeating Stoney Creek (7-4) by only six points in Week 6.

11-Player Division 2

HEADLINER Traverse City Central 16, Muskegon 14 The Trojans (7-4) have opened these playoffs with a pair of unforgettable two-point wins, this one to claim their first District title since 2021. The Big Reds closed a solid rebound season also at 7-4 after finishing 3-5 a year ago. Click for more from the Traverse City Record-Eagle.

District Digest Orchard Lake St. Mary’s 35, Bloomfield Hills Brother Rice 14 The Eaglets (8-2) saw their three-year winning streak over Rice (6-5) end with a 43-31 loss in Week 8, but they reversed that result to win a third District title over four seasons. Dexter 41, South Lyon 27 The Dreadnaughts (10-1) claimed their second District title over the last four years and delivered South Lyon (10-1) its lone loss by overcoming a defense that had given up only 12 points per game. Portage Central 34, Byron Center 7 After allowing more than eight points in a game (19) last week for the first time all season, Central (11-0) was back to its single-digit success in ending this run for last season’s Division 2 runner-up Bulldogs (7-4).

11-Player Division 3

HEADLINER Zeeland West 48, St. Joseph 24 If reigning Division 3 champion Zeeland West is going to return to Ford Field, the Dux are going to pile up plenty of miles along the way. West (8-3) went on the road for not only the second time this playoffs, but fifth-straight week and defeated St. Joseph (6-5) in a District Final for the second-straight season. West heads to Lowell next. Click for more from the Holland Sentinel.

District Digest Mount Pleasant 42, Gaylord 0 The Oilers (11-0) put up perhaps their most impressive performance against one of their most notable opponents, claiming their third shutout this season in handing Gaylord (10-1) its lone defeat. Lowell 28, Middleville Thornapple Kellogg 21 The Red Arrows (9-2) jumped out to a 21-0 halftime lead and held on for a first District title since 2016, ending MTK’s run at 7-4. Fenton 35, Adrian 7 The Tigers (8-3) also earned their first District championship since 2016, ending Adrian’s winningest season since 2010 at 9-2.

11-Player Division 4

HEADLINER Goodrich 27, Chelsea 7 Make that 24 straight wins and four straight District championships for the reigning Division 4 champion Martians, who this week will pursue a fourth-straight Regional title as well. Goodrich (11-0) stopped a Chelsea offense that hadn’t scored fewer than 28 points in a game. The Bulldogs finished 9-2. Click for more from the Flint Journal.

District Digest Big Rapids 48, Escanaba 18 The Cardinals (10-1) made the trip north and came back with their second District title in three seasons, ending Escanaba’s best run this decade at 9-2. Williamston 42, Haslett 21 The Hornets (11-0) trailed 21-7 at halftime but scored 28 unanswered points during the third quarter to clinch a first District title since 2020 and end Haslett’s season at 8-3. Portland 28, Grand Rapids Christian 0 After surviving a first-round matchup with Grand Rapids South Christian 42-41, Portland locked  up its fourth shutout and ninth game giving up seven points or fewer to get past the Eagles (6-5), who were making their first playoff run since 2022.

11-Player Division 5

HEADLINER Grand Rapids West Catholic 21, Grand Rapids Catholic Central 20 (OT) West Catholic (10-1) defeated rival Catholic Central for the first time since 2016, stopping a 2-point conversion try to close it out. Catholic Central (10-1) had ended the Falcons’ last two seasons with playoff losses and won nine straight District titles entering this playoffs. Click for more from the Grand Rapids Press.

District Digest Michigan Center 35, Ann Arbor Father Gabriel Richard 18 This made nearly as big a wave as West Catholic’s win, as Michigan Center (10-1) won its first District title since 2021 by handing FGR (10-1) its only defeat. Ogemaw Heights 41, Kingsford 6 Ogemaw Heights (10-1) also came back from surviving a one-point playoff-opening win, claiming its first District title since 2012 in ending the Flivvers’ season at 7-4. Kalamazoo United 21, Berrien Springs 6 The Titans (9-2) won this matchup of league champions to repeat as a District title winner after these two met for last year’s as well. Berrien Springs finished 6-3 after making the playoffs this season for the 12th straight.

11-Player Division 6

HEADLINER Kingsley 57, Traverse City St. Francis 6 Kingsley (9-2) hasn’t lost since falling to St. Francis by a point in Week 5, and with this victory avenged that defeat to lock up its second District title in three seasons. The Stags earned another rematch and will face Reed City for the Regional title after defeating the Coyotes in their season opener. Click for more from the Traverse City Record-Eagle.

District Digest Kent City 24, Belding 16 The Eagles (11-0) claimed their first District title while playing their third-straight road game and set a program record for wins while ending Belding’s season at 9-2. Detroit Edison 48, Warren Michigan Collegiate 14 Edison (9-2) managed to still win its league this season despite losing to Michigan Collegiate (6-5) in Week 2 and added a second District title over three seasons by avenging that loss. Ida 28, Ecorse 6 The Bluestreaks (9-2) won their first District title since 2016 with their best defensive showing since September, ending Ecorse’s run at 8-3.

11-Player Division 7

HEADLINER Clinton 22, Monroe St. Mary Catholic Central 14 More than two months after falling to St. Mary 42-6 in its season opener, Clinton (9-2) also avenged last year’s District Final loss to the Falcons (8-3). The win gave the Redwolves their fifth District title over the last six seasons, and with St. Mary coming off finishing Division 7 runner-up last fall. Click for more from the Adrian Daily Telegram.

District Digest Hanover-Horton 20, Bronson 12 The Comets (9-2) have won eight straight and now their first District championship as part of that streak, ending Bronson’s best season since 2009 at 8-3. Ithaca 22, Elkton-Pigeon-Bay Port Laker 21 The Yellowjackets (8-3) came back from multiple touchdowns down to win a third District title this decade and end Laker’s run at 8-3 as well. Menominee 49, McBain 6 Menominee’s third-straight District title clincher saw the Maroons (11-0) tie their season-low points allowed while handing McBain (8-3) its first defeat since mid-September.

11-Player Division 8

HEADLINER Bark River-Harris 41, Iron Mountain 20 After entering this season having never defeated Iron Mountain, Bark River-Harris (9-1) downed the Mountaineers for the third time this fall to win a first District title since 2003. Iron Mountain (7-4) had won five District titles over the last six seasons entering the weekend. Click for more from the Escanaba Daily Press.

District Digest Springport 35, New Lothrop 13 The Spartans (11-0) added a first District championship to what continues to be their most successful season all-time, doing so in part by holding New Lothrop (7-4) to its fewest points scored this fall. Madison Heights Madison 22, Clarkston Everest Collegiate 17 Madison’s first playoff run this decade has turned into its longest since 2018 as the Eagles (10-1) ended Everest’s season at 6-5. Allen Park Cabrini 52, Riverview Gabriel Richard 0 Cabrini (10-1) also claimed its first District title and scored its most points in a game this season while ending the run for RGR (5-6), last year’s Division 8 runner-up.

8-Player Division 1

HEADLINER Blanchard Montabella 26, Merrill 0 A Week 9 loss to Portland St. Patrick is proving to be just a detour for Montabella as the Mustangs (10-1) may have missed out on a perfect regular season but have now won their first Regional championship. Montabella had taken its Week 8 matchup with Merrill 36-26, but this time claimed its third shutout this season. Click for more from the Greenville Daily News.

Regional Roundup Norway 58, Pickford 12 The Knights have reached 11 wins for the first time since 1979, according to Michigan-Football.com, and will play in their first Semifinal since 2006 after ending this run for last year’s Division 1 runner-up Pickford at 8-2. Martin 36, Climax-Scotts 20 The Clippers (11-0) clinched their fifth Regional title over the last six seasons in part by holding Climax-Scotts (8-3) to a tie for its fewest points scored over the last two years. Kingston 32, Capac 8 After opening the playoffs by avenging a regular-season loss, Capac (8-3) fell short in doing so a second time as Kingston (10-1) added to its 42-0 win from Week 2 to claim a second Regional title over the last three seasons.

8-Player Division 2

HEADLINER Portland St. Patrick 51, Mendon 22 The Shamrocks won their first Regional championship since 2020 by holding Mendon to its fewest points in two years. Both teams were undefeated entering the weekend, and Mendon (10-1) scored first before Brady Leonard scored four of his five touchdowns to help St. Patrick (11-) build a 36-8 lead early in the third quarter. Click for more from the Sturgis Journal.

Regional Roundup Felch North Dickinson 32, Lake Linden-Hubbell 12 The Nordics (11-0) added to their 38-34 Week 1 win over the Lakes (8-3) to claim their first Regional title since 2001 – and, as started previously this season, just two years after not having a varsity team. Onekama 46, Gaylord St. Mary 6 The Portagers (11-0) have won two straight Regional titles and with this one also set a program record for wins while ending the Snowbirds’ season at 8-3. Deckerville 28, Britton Deerfield 8 The Eagles (10-1) are one more win from a return trip to Superior Dome and advanced this time by handing Britton Deerfield (9-2) its first loss since Week 2.

MHSAA.com's weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a division within the Department of Lifelong Education, Advancement, and Potential (MiLEAP). MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Click to connect with MI Student Aid and find more information on Facebook and Twitter @mistudentaid.

PHOTO Ogemaw Heights senior quarterback Eion Jones runs for a first down during his team’s Division 5 District Final win over Kingsford on Saturday. (Photo by Kolleth Photo.)