Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
2025 MHSAA Football Playoff Pairings Announced
By
Geoff Kimmerly
MHSAA.com senior editor
October 26, 2025
Here are the pairings for the 2025 MHSAA Football Playoffs, which begin Oct. 31 and Nov. 1 with District Semifinals in the 11-Player Playoffs and Regional Semifinals in the 8-Player Playoffs.
Teams were divided into divisions before the start of play this fall. The top 32 teams in each division in 11-player and top 16 per division in 8-player, based on playoff-point average, were selected to the field. For 11-player, qualifiers were then divided into four regions with eight teams apiece, and for 8-player qualifiers were divided into four regions with four teams in each.
Pairings for the first three weeks of the tournament are based on regular-season playoff point averages, with the highest-ranked team hosting, regardless of the distance between the two schools. For 11-Player District Semifinal and 8-Player Regional Semifinal play, the top-seeded team in each bracket will host the fourth-seeded team, and the second-seeded team will host the third-seeded team.
District Finals for 11-player and Regional Finals for 8-player will follow during the weekend of Nov. 7-8, and the weekend of Nov. 14-15 will have Regional Finals in the 11-Player Playoffs and Semifinals in the 8-Player Playoffs. The 8-Player Semifinals will pair the winners of Region 1 vs. Region 2 and the winners of Region 3 vs. Region 4 at neutral sites assigned by the MHSAA.
Semifinal games in the 11-Player Playoffs will take place Nov. 21-22, pairing the winners of Region 1 vs. Region 2 and the winners of Region 3 vs. Region 4. The MHSAA also will assign 11-Player Semifinals at neutral sites.
All playoff tickets except for Finals (both 11 and 8-player) will be sold online only via GoFan.
For 11-Player, tickets to District Semifinals and District Finals cost $7, tickets to Regional Finals are $9, and tickets to Semifinals cost $10. For 8-player, tickets for Regional Semifinals are $7, tickets for Regional Finals are $9, and tickets for Semifinals cost $10.
The 8-Player Finals will take place Nov. 22 at Northern Michigan University’s Superior Dome in Marquette, and the 11-Player Finals will be played Nov. 28 and 30 at Ford Field in Detroit. An all-day ticket for 8-Player Finals costs $10 and includes admission to both games, and an all-day ticket for the 11-Player Finals costs $20 and includes admission to that day’s four games.
The 11-Player Finals schedule will be as follows:
Friday, Nov. 28
9:30 a.m. - Division 8
12:30 p.m. - Division 4
4 p.m. - Division 6
7 p.m. - Division 2
Sunday, Nov. 30
9:30 a.m. - Division 7
12:30 p.m. - Division 3
4 p.m. - Division 5
7 p.m. - Division 1
Pairings for both the 11 and 8-Player brackets are as follows:
11-Player Pairings
DIVISION 1
REGION 1
DISTRICT 1
Jenison (4-5) 52.778 at Hudsonville (9-0) 85.556
Grandville (4-5) 56.111 at Rockford (7-2) 75.444
DISTRICT 2
Kalamazoo Central (6-3) 53.778 at Howell (8-1) 80.111
Grand Ledge (7-2) 65.667 at East Kentwood (7-2) 70.222
REGION 2
DISTRICT 1
Hartland (5-4) 60.000 at Detroit Catholic Central (9-0) 81.056
Brighton (6-3) 69.333 at West Bloomfield (7-2) 72.333
DISTRICT 2
Davison (8-1) 70.000 at Clarkston (8-1) 87.111
Oxford (7-2) 77.556 at Grand Blanc (9-0) 81.444
REGION 3
DISTRICT 1
Salem (5-4) 57.333 at Saline (8-1) 77.500
Brownstown Woodhaven (7-2) 66.111 at Belleville (7-2) 72.889
DISTRICT 2
Northville (7-2) 70.111 at Detroit Cass Tech (9-0) 74.556
Dearborn Fordson (7-2) 70.889 at Farmington (7-2) 71.222
REGION 4
DISTRICT 1
Rochester (5-4) 53.333 at Rochester Adams (7-2) 76.111
Utica Eisenhower (5-4) 57.000 at Rochester Hills Stoney Creek (6-3) 64.111
DISTRICT 2
Sterling Heights Stevenson (5-4) 54.778 at Romeo (6-3) 69.444
Macomb Dakota (6-3) 63.444 at Utica (7-2) 67.778
DIVISION 2
REGION 1
DISTRICT 1
Muskegon Mona Shores (5-4) 52.111 at Muskegon (6-3) 64.556
Traverse City Central (5-4) 53.889 at Traverse City West (5-4) 59.222
DISTRICT 2
Lansing Everett (5-4) 55.778 at Portage Central (9-0) 76.111
Portage Northern (7-2) 62.528 at Byron Center (6-3) 66.333
REGION 2
DISTRICT 1
Waterford Mott (5-4) 53.889 at Midland Dow (8-1) 71.111
East Lansing (4-5) 56.111 at White Lake Lakeland (7-2) 68.000
DISTRICT 2
Bloomfield Hills Brother Rice (5-4) 54.611 at Walled Lake Western (7-2) 68.667
Orchard Lake St. Mary's (6-2) 63.083 at North Farmington (6-3) 64.889
REGION 3
DISTRICT 1
South Lyon East (4-5) 49.222 at South Lyon (9-0) 78.889
Livonia Franklin (6-3) 62.889 at Dexter (8-1) 76.500
DISTRICT 2
Lincoln Park (5-4) 52.444 at Gibraltar Carlson (9-0) 77.667
Temperance Bedford (4-5) 54.357 at Allen Park (5-4) 55.889
REGION 4
DISTRICT 1
Warren Mott (5-4) 50.222 at Birmingham Groves (6-3) 61.556
Birmingham Seaholm (5-4) 55.556 at Warren Cousino (6-3) 59.778
DISTRICT 2
Roseville (4-5) 52.889 at Grosse Pointe South (8-1) 70.333
St. Clair Shores Lakeview (7-2) 62.444 at Port Huron Northern (7-2) 69.111
DIVISION 3
REGION 1
DISTRICT 1
Bay City Western (4-5) 46.556 at Mount Pleasant (9-0) 76.444
Marquette (6-3) 51.889 at Gaylord (9-0) 66.000
DISTRICT 2
Coopersville (4-5) 47.000 at Grand Rapids Kenowa Hills (8-1) 67.111
Cedar Springs (8-1) 60.556 at East Grand Rapids (7-2) 60.778
REGION 2
DISTRICT 1
Zeeland West (6-3) 50.889 at Niles (9-0) 67.778
Zeeland East (6-3) 51.444 at St. Joseph (5-4) 54.889
DISTRICT 2
Coldwater (6-3) 47.111 at Lowell (7-2) 58.778
Middleville Thornapple Kellogg (6-3) 53.222 at Hastings (7-2) 58.556
REGION 3
DISTRICT 1
Owosso (6-3) 49.444 at DeWitt (9-0) 79.667
Linden (6-3) 50.222 at Mason (5-4) 55.444
DISTRICT 2
Ypsilanti Lincoln (6-3) 55.111 at Adrian (8-1) 60.333
Holly (6-3) 58.222 at Fenton (6-3) 58.444
REGION 4
DISTRICT 1
Riverview (6-3) 45.667 at Detroit Martin Luther King (5-4) 59.667
Redford Thurston (6-3) 52.222 at Trenton (5-4) 55.000
DISTRICT 2
Warren De La Salle Collegiate (3-6) 49.306 at Warren Fitzgerald (8-1) 65.889
Marysville (7-2) 54.444 at Port Huron (6-3) 59.889
DIVISION 4
REGION 1
DISTRICT 1
Freeland (7-2) 49.667 at Escanaba (8-1) 58.222
Big Rapids (8-1) 52.667 at Ludington (9-0) 56.778
DISTRICT 2
Holland Christian (5-4) 43.778 at Hudsonville Unity Christian (8-1) 61.333
Spring Lake (6-3) 45.444 at Wyoming Godwin Heights (7-2) 51.444
REGION 2
DISTRICT 1
Grand Rapids Christian (5-4) 45.333 at Battle Creek Harper Creek (8-1) 65.333
Grand Rapids South Christian (4-5) 47.444 at Portland (9-0) 58.444
DISTRICT 2
Three Rivers (5-4) 46.389 at Paw Paw (6-3) 56.111
Vicksburg (5-4) 48.556 at Edwardsburg (6-3) 51.222
REGION 3
DISTRICT 1
Lansing Sexton (6-3) 45.667 at Williamston (9-0) 69.500
St. Johns (5-4) 48.889 at Haslett (7-2) 61.111
DISTRICT 2
Lake Fenton (4-5) 43.000 at Goodrich (9-0) 68.000
Fowlerville (5-4) 44.444 at Chelsea (8-1) 67.778
REGION 4
DISTRICT 1
Tecumseh (6-3) 50.222 at Dearborn Divine Child (8-1) 59.667
Redford Union (7-2) 55.111 at Madison Heights Lamphere (6-3) 57.889
DISTRICT 2
Macomb Lutheran North (7-2) 44.111 at Harper Woods (9-0) 88.222
Center Line (7-2) 48.222 at Harper Woods Chandler Park (7-2) 49.222
DIVISION 5
REGION 1
DISTRICT 1
Negaunee (6-3) 40.875 at Ogemaw Heights (8-1) 54.389
Gladwin (5-4) 43.111 at Kingsford (6-3) 43.222
DISTRICT 2
Clare (6-3) 43.111 at Saginaw Swan Valley (8-1) 54.778
Howard City Tri County (5-4) 43.556 at Whitehall (5-4) 46.333
REGION 2
DISTRICT 1
Wyoming Kelloggsville (6-3) 40.778 at Grand Rapids Catholic Central (9-0) 74.206
Muskegon Oakridge (6-3) 43.000 at Grand Rapids West Catholic (8-1) 62.111
DISTRICT 2
Hopkins (5-4) 41.222 at Kalamazoo United (7-2) 43.286
Dowagiac (5-3) 41.827 at Berrien Springs (5-2) 42.802
REGION 3
DISTRICT 1
Detroit Cody (5-4) 37.222 at Ann Arbor Father Gabriel Richard (9-0) 52.667
Romulus (4-5) 41.111 at Michigan Center (8-1) 43.000
DISTRICT 2
Detroit Voyageur College Prep (4-5) 36.889 at Romulus Summit Academy North (7-1) 54.125
Flat Rock (6-3) 47.889 at Monroe Jefferson (8-1) 52.111
REGION 4
DISTRICT 1
Hazel Park (6-3) 39.333 at Pontiac Notre Dame Prep (7-2) 62.444
Detroit Denby (7-2) 46.556 at Detroit Southeastern (6-3) 49.000
DISTRICT 2
Yale (5-4) 39.000 at Frankenmuth (8-1) 57.778
Armada (6-3) 46.444 at Richmond (8-1) 55.222
DIVISION 6
REGION 1
DISTRICT 1
Calumet (7-2) 40.500 at Kingsley (7-2) 48.167
Boyne City (6-3) 41.944 at Traverse City St. Francis (6-2) 44.472
DISTRICT 2
Sanford Meridian (6-3) 36.111 at Reed City (7-2) 47.667
Montague (5-4) 36.444 at Central Montcalm (7-2) 37.444
REGION 2
DISTRICT 1
Ovid-Elsie (7-2) 42.000 at Belding (8-1) 57.222
Kent City (9-0) 49.667 at Olivet (8-1) 51.333
DISTRICT 2
Flint New Standard Academy (8-1) 34.264 at Montrose (9-0) 45.889
Durand (7-2) 40.222 at Flint Hamady (6-3) 40.444
REGION 3
DISTRICT 1
Onsted (4-5) 32.778 at Jackson Lumen Christi (6-3) 61.889
Buchanan (6-3) 34.357 at Napoleon (6-3) 38.556
DISTRICT 2
Adrian Madison (5-4) 33.889 at Ecorse (7-2) 48.000
Dearborn Heights Robichaud (6-3) 40.984 at Ida (7-2) 41.778
REGION 4
DISTRICT 1
Detroit Central (6-3) 34.889 at Detroit Edison (7-2) 53.056
Warren Michigan Collegiate (5-4) 37.556 at Detroit Pershing (6-3) 40.111
DISTRICT 2
Clinton Township Clintondale (5-4) 33.889 at Almont (9-0) 61.667
Clawson (6-3) 41.000 at Marine City (6-3) 47.222
DIVISION 7
REGION 1
DISTRICT 1
Manton (6-3) 28.000 at Menominee (9-0) 52.486
McBain (7-2) 36.667 at Charlevoix (8-1) 41.556
DISTRICT 2
Morley Stanwood (3-6) 25.556 at Harrison (7-2) 33.333
Shelby (5-4) 26.667 at LeRoy Pine River (6-3) 32.111
REGION 2
DISTRICT 1
Ravenna (4-5) 28.889 at Pewamo-Westphalia (8-0) 41.889
Saranac (7-2) 30.778 at North Muskegon (6-3) 35.514
DISTRICT 2
Ithaca (6-3) 34.222 at Saginaw Valley Lutheran (9-0) 40.333
Cass City (6-3) 35.667 at Elkton-Pigeon-Bay Port Laker (7-2) 37.778
REGION 3
DISTRICT 1
Galesburg-Augusta (4-5) 26.000 at Schoolcraft (7-2) 39.333
Constantine (6-3) 38.667 at Lawton (7-2) 39.000
DISTRICT 2
Union City (5-4) 28.222 at Hanover-Horton (7-2) 42.889
Jonesville (6-3) 30.222 at Bronson (7-2) 35.222
REGION 4
DISTRICT 1
Leslie (5-4) 28.778 at Monroe St. Mary Catholic Central (7-2) 49.667
Ottawa Lake Whiteford (8-1) 36.667 at Clinton (7-2) 40.556
DISTRICT 2
Burton Bendle (6-3) 29.333 at Millington (7-2) 41.000
Rochester Hills Lutheran Northwest (5-4) 29.873 at Detroit Community (6-3) 30.762
DIVISION 8
REGION 1
DISTRICT 1
West Iron County (4-4) 25.361 at Bark River-Harris (7-1) 37.375
L'Anse (5-4) 25.417 at Iron Mountain (5-3) 27.528
DISTRICT 2
Mancelona (5-4) 29.361 at Maple City Glen Lake (7-1) 40.528
Frankfort (6-3) 29.917 at East Jordan (6-3) 32.625
REGION 2
DISTRICT 1
Mount Pleasant Sacred Heart (5-4) 26.206 at Beal City (9-0) 42.111
Saginaw Michigan Lutheran Seminary (6-3) 33.000 at Saginaw Nouvel Catholic Central (7-2) 33.556
DISTRICT 2
Reese (5-4) 27.111 at Harbor Beach (9-0) 42.556
Genesee (4-5) 27.556 at Unionville-Sebewaing (6-3) 32.889
REGION 3
DISTRICT 1
Centreville (5-4) 29.778 at Hudson (9-0) 49.857
White Pigeon (7-2) 35.222 at Decatur (7-2) 38.222
DISTRICT 2
Manchester (5-4) 28.444 at Springport (9-0) 38.931
Fowler (6-3) 34.111 at New Lothrop (6-3) 37.778
REGION 4
DISTRICT 1
Auburn Hills Oakland Christian (5-4) 25.611 at Madison Heights Madison (8-1) 44.556
Clarkston Everest Collegiate (5-4) 28.667 at Waterford Our Lady of the Lakes (5-4) 30.444
DISTRICT 2
Riverview Gabriel Richard (4-5) 29.111 at Melvindale Academy for Business & Tech (9-0) 45.667
Southfield Bradford Academy (6-3) 31.889 at Allen Park Cabrini (8-1) 38.889
8-Player Pairings
DIVISION 1
REGION 1
Gogebic (8-1) 32.264 at Norway (9-0) 37.625
Pickford (7-1) 32.542 at Indian River Inland Lakes (9-0) 36.667
REGION 2
Breckenridge (6-3) 30.250 at Blanchard Montabella (8-1) 35.222
Central Lake (6-3) 30.333 at Merrill (7-2) 31.778
REGION 3
Marcellus (6-3) 28.417 at Martin (9-0) 38.667
Climax-Scotts (7-2) 32.486 at Gobles (7-2) 33.194
REGION 4
Bay City All Saints (7-2) 31.319 at Kingston (8-1) 36.222
Capac (7-2) 33.111 at Brown City (7-2) 33.444
DIVISION 2
REGION 1
St. Ignace (6-3) 29.250 at Felch North Dickinson (9-0) 34.708
Powers North Central (7-2) 31.444 at Lake Linden-Hubbell (7-2) 31.444
REGION 2
Hillman (6-3) 29.208 at Onekama (9-0) 36.667
Gaylord St. Mary (7-2) 29.778 at Mio (8-1) 32.472
REGION 3
Marion (6-3) 29.333 at Portland St Patrick (9-0) 37.750
Grand Rapids Sacred Heart (8-1) 34.972 at Mendon (9-0) 37.375
REGION 4
Pittsford (7-2) 32.111 at Britton Deerfield (8-1) 36.889
Morrice (8-1) 32.222 at Deckerville (8-1) 36.556
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
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