Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2025 Week 9 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 23, 2025
This is it – the final football weekend for more than half of Michigan’s high school teams, and also the final opportunity for a few hundred playoff hopefuls to earn their way into this year’s playoffs – or affect who they might play and where on their MHSAA championship drives.
A pair of late Saturday games will conclude this fall’s regular-season schedule. Follow the ever-changing playoff picture as scores are reported on the Football Playoff Point Summary page, which includes playoff-point averages and how teams rank as they hope to reach the fields of 32 teams in 11-player divisions and 16 teams in the 8-player brackets.
The announcement of the qualifiers and first-round pairings for both will take place at 5 p.m. Sunday on the “Selection Sunday Show” on the NFHS Network (no subscription required). The playoff qualifiers and pairings will be posted to the MHSAA Website following the show, and times and dates will be added Monday.
Below are several games this weekend that surely will impact where teams will land.
Bay & Thumb
Harbor Beach (8-0) at Millington (7-1) WATCH
This is a meeting of Big Thumb Conference champions with aspirations for more trophies next month. Harbor Beach won the BTC Black and hasn’t ranked lower that sixth on the Division 8 playoff list since at least Week 3. The Pirates also haven’t given up more than 14 points in a game and 62 total over eight, making for an intriguing matchup for the Cardinals – last season’s Division 7 champion, who shared the BTC White title this fall and have scored more than 50 three times but also 14 three times.
Keep an eye on these FRIDAY Midland (4-4) at Midland Dow (7-1) WATCH, Detroit Edison (7-1) at Almont (8-0) WATCH, Saginaw Valley Lutheran (8-0) at Unionville-Sebewaing (6-2) WATCH, Marysville (6-2) at Marine City (6-2).
Greater Detroit
Detroit Catholic Central (8-0) vs. Detroit Martin Luther King (5-3) at Ford Field, Saturday WATCH
The final kickoff of the 2025 regular season features a pair of teams facing off at Ford Field and hoping to return there for Thanksgiving weekend. This Catholic High School League Prep Bowl matchup will actually be King’s second-straight game on the Detroit Lions’ home field, as they fell in last week’s Detroit Public School League Blue city championship game to Cass Tech – the only in-state team to defeat King this season, and a possible playoff opponent for DCC at some point in the Division 1 bracket. The Shamrocks’ closest games this season have been a pair decided by 13 points.
Keep an eye on these FRIDAY Howell (7-1) at Belleville (7-1) WATCH, Birmingham Groves (5-3) at Birmingham Seaholm (5-3) WATCH, Utica Eisenhower (5-3) at Clarkston (7-1) WATCH, Grand Blanc (8-0) at Romeo (6-2) WATCH.
Mid-Michigan
DeWitt (8-0) at Lansing Everett (5-3) WATCH
The Capital Area Activities Conference Blue is one of the final leagues still deciding its champion(s) for this season, and DeWitt already has clinched a share as it looks to extend its winning streak over the Vikings to five. Grand Ledge is in second place and would benefit from an Everett upset, but the challenge will be mighty as the Panthers have scored 50 or more points in every league game and given up 14 total over their last five. Everett did break a three-game losing streak last week with a 28-21 win over Holt, and has faced another still-undefeated contender in Grand Blanc.
Keep an eye on these FRIDAY Durand (6-2) at Bath (4-4) WATCH, McBain (6-2) at Fowler (6-2) WATCH, Beal City (8-0) at Ithaca (6-2) WATCH, White Pigeon (6-2) at Stockbridge (4-4) WATCH.
Northern Lower Peninsula
Charlevoix (8-0) at Kingsley (6-2) WATCH
This should be an excellent playoff primer for both. Charlevoix has won two straight games by three points or fewer to keep its perfect regular season hopes alive and is third on the Division 7 playoff list. Kingsley, with losses only to undefeated Gaylord and rival Traverse City St. Francis by a point, sits 10th on the Division 6 list and one spot ahead of the Gladiators – meaning a home game if they can maintain that advantage and meet again in the playoffs. The Stags won 47-28 when these two met in Week 9 a year ago.
Keep an eye on these FRIDAY Kalkaska (5-3) at Boyne City (5-3) WATCH, Elk Rapids (4-4) at East Jordan (5-3) WATCH, Maple City Glen Lake (6-1) at Mancelona (5-3) WATCH, Traverse City Central (5-3) at Traverse City West (4-4).
Southeast & Border
Ann Arbor Father Gabriel Richard (8-0) vs. Allen Park Cabrini (8-0) at Ford Field, Saturday WATCH
For the second week in a row, FGR will puts its perfect record on the line against another undefeated opponent – this time as part of the Prep Bowl at Ford Field. The Irish clinched the CHSL Intersectional 1 championship last week by handing Macomb Lutheran North its lone defeat, 44-19. Cabrini is the champion from the Intersectional 2 and aspiring to complete its first perfect regular season since 1967, when it finished 7-0-1 according the Michigan-Football.com. The Monarchs finished 5-5 a year ago and already have their most wins since 2007.
Keep an eye on these FRIDAY Linden (6-2) at Chelsea (7-1) WATCH, Bronson (7-1) at Springport (8-0) WATCH. SATURDAY Hanover-Horton (6-2) at Michigan Center (8-0) WATCH, Jackson Lumen Christi (5-3) vs. Center Line (7-1) at Ford Field.
Southwest Corridor
Portage Central (8-0) at St. Joseph (5-3) WATCH
The Southwestern Michigan Athletic Conference West also is finishing up league play, with Portage Central owning a share of the title but a St. Joseph win tonight creating a three-team share with these two and Portage Northern. The Mustangs may have the most impressive defense in the state with seven shutouts and only 10 points allowed. That said, St. Joseph won last year’s meeting 15-0 to create a shared league title between the two, and has scored 35 points or more every game since a Week 1 loss to last season’s Division 4 runner-up and still-undefeated Niles.
Keep an eye on these FRIDAY Hudson (8-0) at Berrien Springs (5-1) WATCH, Lawton (6-2) at Constantine (6-2) WATCH, Niles (8-0) at Edwardsburg (6-2) WATCH, Kalamazoo United (6-2) at Schoolcraft (7-1) WATCH.
Upper Peninsula
Kingsford (6-2) at Marquette (5-3) WATCH
These two are now three years removed from being longtime league rivals in the Great Northern Conference, but this game continues to carry significant weight and especially when it comes to Marquette’s playoff future. Kingsford has won the last three meetings, and last year’s 27-17 victory contributed to keeping the Sentinels out of the postseason. Marquette sits No. 27 on the Division 3 list this week with losses to opponents that are a combined 20-4. The Flivvers are No. 16 in Division 5 but coming off a tough league-deciding defeat against Menominee.
Keep an eye on these THURSDAY Iron Mountain (5-2) at Negaunee (5-3) WATCH. FRIDAY Gladstone (3-5) at Escanaba (7-1) WATCH, Calumet (6-2) at L’Anse (5-3) WATCH, Hancock (1-7) at West Iron County (3-4) WATCH.
West Michigan
Wyoming Godwin Heights (7-1) at Belding (7-1)
This is a winner-take-all for the Ottawa-Kent Conference Silver title, as Belding looks to extend its league championship streak to four and Godwin Heights seeks to add a historic accomplishment to what also will be its first playoff season since 2018 (not counting COVID-shortened 2020, when nearly all teams qualified). Although Belding has won the last three meetings between these two, Godwin did claim it as recently as 2021 – the last time the Black Knights didn’t win the Silver.
Keep an eye on these FRIDAY Grand Rapids South Christian (4-4) at Grand Rapids Catholic Central (8-0) WATCH, Zeeland West (6-2) at Grand Rapids West Catholic (7-1), Pontiac Notre Dame Prep (6-2) at Hudsonville Unity Christian (8-0) WATCH, North Muskegon (6-2) at Muskegon Oakridge (5-3) WATCH.
8-Player
Indian River Inland Lakes (8-0) at Gaylord St. Mary (7-1)
The Ski Valley Conference title is at stake, and Inland Lakes has won all four of those since joining the league in 2021 – with St. Mary finishing runner-up the last three seasons. They played one-score games against each other in 2022 and 2023 before the Bulldogs won big a year ago. Inland Lakes also has an argument for most impressive defense in the state this season, with its 14 points allowed to Hillman in Week 5 the only points the team has surrendered all fall. The Snowbirds have three shutouts in league play and their only loss came two weeks ago to a likely playoff team in Breckenridge.
Keep an eye on these FRIDAY Blanchard Montabella (8-0) at Portland St. Patrick (8-0), Marion (6-2) at Kingston (7-1) WATCH, Bridgman (7-1) at Brown City (6-2) WATCH, Climax-Scotts (6-2) at Pittsford (7-1) WATCH.
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PHOTO Detroit Martin Luther King and Cass Tech players contend for a pass in the end zone during last week's PSL Blue city championship game. (Photo by Olivia B. Photography.)