Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2025 Week 7 Review
By
Geoff Kimmerly
MHSAA.com senior editor
October 13, 2025
Football is the only head-to-head MHSAA sport requiring teams to qualify for the playoffs. And that makes October unlike any other month across any of the school year's three seasons.
Not only are teams competing for and celebrating league championships – see all nine of our "headliners" below and several more games we noted – but several more hopefuls are maneuvering to either break into playoff fields, hold onto spots they've currently earned, or move up on their respective division lists high enough to potentially earn a home game or few when the playoff brackets are selected later this month.
We highlight some of those scenarios below, and will focus on them much more over the final two weeks of the regular season.
Bay & Thumb
HEADLINER Millington 14, Elkton-Pigeon-Bay Port Laker 3 Millington (6-1) battled back from a Week 4 overtime loss to Cass City to clinch a share of the Big Thumb Conference White title – and clinch a share for Cass City as well – by handing Laker (6-1) its only loss this season. All three teams finished tied for first and league champions, Millington after winning the title outright last season. The Cardinals and Lakers have met in the playoffs the last two and could face off again in Division 7. Click for more from the Bay City Times.
Watch list Almont 35, Richmond 14 The Raiders (7-0) over the last two weeks have taken down contenders Armada and Richmond (6-1) by identical 35-14 scores to run their Blue Water Area Conference winning streak to 23 and their league title streak to three by clinching a share of this year’s with this win.
On the move Fenton 46, Linden 41 The Tigers (5-2) ran their Flint Metro League Stars winning streak to 18 games and finished their third-straight perfect run through the league while denying Linden (5-2) a chance at a title share. Harbor Beach 33, Reese 14 The Pirates (7-0) have won all 10 of their BTC Black games over the last two seasons, this time preventing Reese (4-3) and Unionville-Sebewaing from also claiming title shares. Montrose 28, New Lothrop 14 The Rams (7-0) clinched a share of the Mid-Michigan Activities Conference championship after finishing third the last two seasons, and with a second-straight win over rival New Lothrop (5-2).
Greater Detroit
HEADLINER Gibraltar Carlson 27, Brownstown Woodhaven 23 The Marauders followed running back Izaiah Wright to this Downriver League title share-clinching win. Wright scored three touchdowns, his last the game-winner during the final minute. Carlson (7-0) ran its league championship streak to five with a chance to finish this run with the outright title this week at Lincoln Park. Woodhaven (6-1) fell a game back. Click for more from the Southgate News-Herald.
IZAIAH WRIGHT DOING IZAIAH WRIGHT THINGS. The Carlson senior — Purdue commit and Mr. Football candidate — scored three touchdowns, including the game-winner in the final minute as Carlson beats rival Woodhaven 27-23 to stay unbeaten at 7-0. Delivered by @hungryhowies… pic.twitter.com/rKQ3dBZOpj
— STATE CHAMPS! Michigan (@statechampsmich) October 11, 2025
WATCH LIST Harper Woods 41, Saline 32 Harper Woods (7-0) has had its share of notable wins over the last three seasons – especially on the way to winning the Division 4 title in 2023. But downing Division 1 contender Saline (6-1) might be considered the best of the regular season during that time, or at least equal to wins over another Division 1 contender Clarkston in Week 2 and two years ago.
On the move Clarkston 38, West Bloomfield 10 A Wolves loss would have meant a shared Oakland Activities Association Red title between these two, but a win gave Clarkston (6-1) the outright title and its first of any degree since sharing in 2022. Melvindale Academy for Business & Tech 18, Hamtramck 8 The Gators (7-0) won a combined seven games over the last two seasons, and this victory over second-place Hamtramck (4-3) gave ABT the outright championship in the Charter School Conference Silver. Riverview 14, Monroe St. Mary Catholic Central 13 The Huron League title race jumped the tracks a bit as Riverview (5-2) moved into position to potentially earn a share if SMCC (6-1) can defeat leader Monroe Jefferson this week.
Mid-Michigan
HEADLINER Pewamo-Westphalia 37, Fowler 6 The Pirates pulled away over the final three quarters to clinch a share of the Central Michigan Athletic Conference title and also avenge last season’s loss to Fowler (5-2) – P-W’s only league defeat over the last three. The Pirates (6-0) also continued a run of not allowing more than six points in any game this fall, and have surrendered a grand total over 18 over six games. Click for more from the Lansing State Journal.
Watch list Portland 54, Eaton Rapids 6 The Raiders (7-0) ran their Capital Area Activities Conference White winning streak to 25 in clinching a share of a fourth-straight league title. They’ve given up just 31 points over six games played (with the seventh a forfeit win).
On the move DeWitt 59, Grand Ledge 7 The Panthers (7-0) moved within a win of clinching the CAAC Red championship by handing the Comets (6-1) their only defeat. Mount Pleasant 29, Traverse City West 8 The Oilers (7-0) secured a share of the Saginaw Valley League North title and can make it outright this weekend against reigning champion Midland. Belding 28, Muskegon Oakridge 7 The Black Knights (6-1) are in the running for what would be a fourth-straight Ottawa-Kent Conference Silver title, and fit in this win over West Michigan Conference Lakes contender Oakridge (5-2) to hold onto the No. 3 spot in the Division 6 playoff-point rankings.
Northern Lower Peninsula
HEADLINER Gaylord 34, Escanaba 30 The Blue Devils (7-0) played a fourth-quarter comeback into a share of the Big North Conference championship in what was a matchup of first-place teams. Gaylord can make the title outright against Sault Ste. Marie in Week 9. It’s been a great comeback run for both contenders, as Gaylord was 3-6 a year ago and Escanaba (6-1) was 2-7 two years ago before improving to 5-4 last season. Click for more from the Petoskey News-Review.
Watch list LeRoy Pine River 34, Manton 30 The Bucks (5-2) haven’t had a winning season since 2018 and opened this one with two losses. But they’ve strung together five straight victories to guarantee their best finish since 2018 while also moving up to the No. 20 slot on the Division 7 playoff-point list. Manton (4-3) as well has guaranteed its best record since 2022 and with one more win would tie its best since 2014.
On the move Charlevoix 15, Mancelona 12 This was a matchup of league leaders and Charlevoix (7-0) ran its winning streak over Mancelona (4-3) to nine, but not without surviving its closest game this season. Grayling 38, Kalkaska 15 The Vikings (2-5) came out of a tough league run with an impressive win over the Blazers (5-2), who finish with two more strong opponents in Kingsley and Boyne City. Traverse City Central 47, Bay City Western 21 Central (4-3) has fallen out of the Division 2 playoff hunt only once over the last five weeks but is back up to No. 21 on that playoff-points list with a second-straight win coming off an earlier three-game losing streak.
Southeast & Border
HEADLINER Hudson 32, Clinton 16 The Tigers (7-0) clinched a share of the Lenawee County Athletic Association title and avoided a possible three-team share if they’d fallen to Clinton (5-2), which with Ida will hope for help this week from Hillsdale as Hudson plays for the outright title. Click for more from the Adrian Daily Telegram.
Watch list Springport 36, Quincy 20 Springport (7-0) clinched a share of the Big 8 Conference title, against a Quincy team (4-3) enjoying its best season since 2019. The Spartans can make it outright this week against second-place Union City and have given up only 38 points this season over six games (with a forfeit win as well).
On the move Ypsilanti Lincoln 36, Jackson 32 The Railsplitters (6-1) earned their fourth win by one score or less to set up the possibility this week of taking a share of the Southeastern Conference White title from Chelsea, which has clinched a share already. Temperance Bedford 31, Ann Arbor Huron 28 Bedford (4-3) also held on in a close game to gain an opportunity in the SEC Red, as it trails leader Saline by a game and travels to play the Hornets this week. Napoleon 30, Leslie 26 Likewise, Napoleon’s close win sets it up to play Michigan Center this week in a winner-take-all matchup for the Cascades Conference East title.
Southwest Corridor
HEADLINER Portage Central 30, Portage Northern 0 Central added a share of the Southwestern Michigan Athletic Conference West title to a dominating fall, holding Northern scoreless in what was a matchup of first-place teams. The shutout also was Central’s fifth this season, and the Mustangs have given up just 10 points total. They’ll play for an outright championship Week 9 at St. Joseph. Click for more from the Kalamazoo Gazette.
Watch list Dowagiac 40, Buchanan 26 Dowagiac (5-2) made the playoffs last season for the first time this decade, and now has added its first championship in the Lakeland Conference – rebounding from a Week 6 loss to Berrien Springs to take a share from Buchanan (4-3), which previously had clinched a share. Berrien Springs also can claim a share with a win over Niles Brandywine this week.
On the move Kalamazoo Central 31, Battle Creek Central 12 This is the oldest rivalry in Michigan high school football history, starting in 1893, and game 122 between these two ended in Kalamazoo Central (4-3) owning a share of the SMAC East title as Battle Creek Central (4-3) also entered the night undefeated in league play. Battle Creek Harper Creek 29, Hastings 15 This win didn’t clinch the Interstate 8 Athletic Conference title for Harper Creek (6-1), but it was a giant step toward potentially doing so. Hastings (5-2) also hadn’t lost in league play heading into the night. Bronson 32, White Pigeon 6 With this win by Bronson (6-1), Decatur claimed a share of the Southwest 10 Conference championship – although White Pigeon (6-1) can make it a three-team shared title by defeating Decatur this week.
Upper Peninsula
HEADLINER Bark River-Harris 38, Iron Mountain 14 After defeating Iron Mountain in Week 2 for the first time in program history, Bark River-Harris made it a sweep – this time clinching a share of the Western Peninsula Athletic Conference Iron championship as well. The Broncos (5-1) can make the title outright this week against West Iron County, which like Iron Mountain (4-2) has just one loss in league play (as the first Bark River-Harris meeting did not count toward the league standings).
Watch list West Iron County 49, L’Anse 40 In avenging a 20-14 loss to L’Anse from Week 2, West Iron County (3-3) jumped four spots to No. 37 on the Division 8 playoff-points list with two weeks to play. The Wykons had won just three games total over the last two seasons and are seeking their first playoff berth this decade.
On the move Menominee 40, Negaunee 12 This along with Kingsford’s win over Ishpeming Westwood sets up those two to meet for a winner-take-all title matchup this week in the West-PAC Copper. Menominee moved to 7-0, while Negaunee is 4-3. Gladstone 34, Houghton 22 Gladstone (3-4) also bumped up to No. 37 on a playoff-points list, in Division 6, with two games to play and chances to move up significantly. Marquette 27, Petoskey 17 While Marquette (4-3) can’t catch Gaylord in the BNC, the Sentinels did move back into playoff contention at No. 29 on the Division 3 list, sending Petoskey (3-4) to No. 34.
West Michigan
HEADLINER Kent City 46, Central Montcalm 14 In a winner-take-all for the Central State Activities Association Silver title, Kent City (7-0) seized it in a big way. In doing so, the Eagles also avenged losses to Central Montcalm (5-2) that decided last year’s league title and then ended Kent City’s season in the District opener. Click for more from WZZM.
Watch list Ludington 32, Whitehall 7 The Orioles (7-0) clinched a share of the West Michigan Conference Lakes title by avenging the loss that cost them the championship last season. Whitehall (4-3) won’t repeat but remains firmly in the Division 5 playoff hunt at No. 14 on that playoff points list.
On the move Hudsonville 43, East Kentwood 42 The Eagles (7-0) won by the slimmest of margins to pull within one more victory of clinching the Ottawa-Kent Conference Red title, moving past the Falcons (5-2) with a late rally. Grand Rapids Catholic Central 35, Holland Christian 7 The Cougars (7-0) clinched a share of the O-K Black title, improving on last season’s tie for second place. Grand Rapids West Catholic 48, Wayland 19 The Falcons (6-1) locked up a share of the O-K White title, their fourth-straight league championship.
8-Player
HEADLINER Deckerville 22, Kingston 14 Defense reigned as Deckerville clinched a share of the Big Thumb Conference Blue title for the second-straight season. Both teams were held well below their season scoring averages as the Eagles (7-0) added to last year’s regular-season/playoff sweep of the rival Cardinals (6-1). Click for more from the Huron Daily Tribune.
Watch list St. Helen Charlton Heston Academy 47, Hillman 26 Heston’s record for wins in a season over its first 11 was four a year ago, but the Patriots (5-2) bested it in this matchup of North Star League champions – both Heston and Hillman (5-2) have clinched shares of their division titles.
On the move Norway 34, Newberry 14 Norway (7-0) pulled within one more win of claiming a share of the Great Lakes Eight Conference East championship after finishing second a year ago. Gogebic 42, Lake Linden-Hubbell 12 The Miners (7-0) also can clinch a share of a league title this week, in the GLEC West, after handing LL-H (5-2) its only conference loss. Mio 36, Rogers City 22 There are 13 teams in Division 2 with zero or one loss, and Mio (6-1) remains right in the middle of that group on the playoff-points average list with two games against sub-.500 opponents left before the playoffs.
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PHOTOS (Top) DeWitt’s backs make a read on a handoff during their team’s 59-7 win over Grand Ledge on Friday. (Middle) Laingsburg’s Julian Smith (7) launches a pass during his team’s 34-14 loss to Bath. (DeWitt/Grand Ledge photo by Terry Lyons. Laingsburg/Bath photo by John Johnson.)