NFHS Voice: Campaign Touts Benefits of High School Football

By Karissa Niehoff
NFHS Executive Director

May 21, 2021

A full return to high school sports and performing arts programs – that’s the hope for this fall in schools across the country.

After a year of unprecedented challenges in keeping these programs going due to the pandemic, which included 11 states that conducted their primary football season this spring, there is great optimism as we look to a new school year.

Even in those states that were able to conduct activities last fall, attendance restrictions kept many fans out of stadiums and watching games online. However, with vaccine eligibility now at 12 years of age and older and with vaccinations continuing during the next three months, the likelihood of routines and traditions returning this fall grows stronger each day.

And there is no tradition more anticipated than the full-scale return of high school football. While there were 34 states there were fortunate enough to conduct football at some level last fall, the routines were anything but normal.

This fall, however, we anticipate a return to the energy and excitement of the 2019 season when 1,003,524 boys participated in 11-player football. That total marked a decline of only 2,489 from the previous year and was a good sign of a renewed confidence on the part of parents and student-athletes that concerns about the risk of injury were being addressed.

While boys participation in 11-player football has exceeded one million participants every year since 1999 and is overwhelmingly the most popular boys sport, there have been concerns about declines in past years.

Last fall, the NFHS and the National Football League announced a partnership to promote the growth, understanding and support for football at the high school level. The NFHS and NFL have been studying participation trends, developing educational tools and striving to restore confidence in students and parents that the sport is, in fact, more focused on risk minimization than ever before.  

As a result, the springboard to the return of high school football next fall begins this week with the launch of the #ThisIsHSFootball campaign. Through this effort over the next few months, the NFHS will be reaching out to coaches, students, parents, officials, athletic directors and others with research information, participation trends and data on various risk mitigation efforts that, we believe, continues to make high school football safer than it has ever been.

As a part of this effort, the NFHS produced a video entitled “This is High School Football” designed to detail the benefits of participation in high school football.

As the video states, more so than at any other level of play, parents should feel good about their kids playing high school football.

>Here are some of the many educational and medical safeguards put in place the past 12 years to offer parents a comfort level about the safety standards that are a part of high school football.

► Concussion research and education. All NFHS high school playing rules require a student who is exhibiting signs of a concussion to be removed from the game and not allowed to return until the student has been cleared by a medical professional. Thanks to education and training on the part of students, coaches, trainers, parents and others, research data has shown positive trends in concussion rates. In a recent five-year period, concussion rates during practices dropped from 5.47 to 4.44 concussions per 10,000 athletic exposures.  

► Concussion in Sport Course. This free online education course has been available through the NFHS Learning Center since 2010, and millions of individuals have taken the course for a deeper understanding about concussions.  

► Concussion Laws. By 2014, every state had adopted state concussion laws that established mandatory protocols, and every state high school association has adopted policies that limit contact during preseason drills and in practices during the season.  

► Football equipment. Manufacturers continue to produce higher quality equipment every year, and high school coaches are doing a much better job at teaching and coaching the rules of the game and making attempts to minimize risk of injury for players.

► Emergency Action Plans. Thanks to the NFHS Foundation, a copy of the “Anyone Can Save a Life” emergency action plan originally developed by the Minnesota State High School League was sent to all state high school associations and their high schools, and all schools have access to an AED to help save lives.

► Playing Rules. Risk minimization is a major focus of every NFHS sports rules committee. In football, helmet-to-helmet hits are not allowed.

High school football has been a significant part of schools, towns and communities across America for almost 100 years. The NFHS is committed to making the sport as safe as possible for the millions of kids who will play the sport in the years to come.

Dr. Karissa L. Niehoff is in her third year as executive director of the National Federation of State High School Associations (NFHS) in Indianapolis, Indiana. She is the first female to head the national leadership organization for high school athletics and performing arts activities and the sixth full-time executive director of the NFHS, which celebrated its 100th year of service during the 2018-19 school year. She previously was executive director of the Connecticut Association of Schools-Connecticut Interscholastic Athletic Conference for seven years.

Oakridge 3-Sport Star Potts Applying Lessons to 'Second Chapter' in Sales

By Tom Kendra
Special for MHSAA.com

July 20, 2023

Jamie Potts put a major strain on his feet and ankles for many years.

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Potts was constantly twisting and contorting in cleats and sneakers as a three-sport standout at Muskegon Oakridge and later as a rare two-sport star at Grand Valley State University, where he is still listed in the school’s football and baseball record books.

So it’s fitting that the 30-yeaar-old Potts is now helping to heal feet and ankles as a medical device salesman for Stryker.

“It’s a very competitive, fast-paced job and lifestyle,” said Potts, who graduated from Oakridge in 2011.

“I am very thankful for that because there is a huge void there. When you put so much of your time and energy into it, transitioning out of competitive sports is difficult.”

Potts is the youngest of four boys, so he practically grew up in the bleachers at Oakridge. By the time he got to high school, he fell effortlessly into the rhythm of football in the fall, basketball in the winter and baseball in the spring – all while maintaining a 4.1 GPA, good for fifth overall in his class.

Potts did everything on the football field at Oakridge, as a 6-foot-3, 200-pound dual-threat quarterback. As a senior, he rushed for 1,561 yards and 24 touchdowns and threw for 696 yards and 10 TDs – along with totaling 64 tackles and successfully booting 9-of-13 field goal attempts.

“He was a fantastic high school athlete and one of the best athletes to ever come out of Oakridge,” said former Eagles coach Jack Schugars, the all-time winningest high school coach in the Muskegon area who is now the special teams coordinator at Ferris State. “He was a tremendous leader and the epitome of a role model for younger kids.”

Potts was a solid, if not spectacular, basketball player, known as a defensive specialist who wasn’t afraid to guard anybody.

Then in the spring, he was back to all-state status in baseball as an outfielder, batting .584 his senior year with six home runs, 38 RBIs and 34 stolen bases.

That meant it was decision time when it came to college – would it be football or baseball?

Potts received several Division I offers, including from Central Michigan University for football and Oakland University for baseball.

But it was Division II Grand Valley, particularly then-assistant coach Matt Yoches (now the director of football operations at Miami of Ohio) that floated the possibility of playing both sports – a very rare feat at the DII level.

Potts made the GVSU coaches look like geniuses. He was a four-year starter at tight end and receiver, finishing his career second all-time for the Lakers in TD receptions (35) and third in career receptions (169). In baseball, he finished with 241 career hits, the fifth-most in school history at the time.

“People told me that playing both in Division II wasn’t realistic,” said Potts, who now lives on the east side of the state in Fenton, with his 1-year-old daughter, Brooklyn. “But I wanted to give it a shot and I think I did all right with it. Growing up in Oakridge, my life was all about sports, so it prepared me.”

Potts, second from left, is advancing in his career in medical device sales. Potts was drafted by the Texas Rangers shortly after his senior collegiate baseball season in 2015 and played that summer for Class A Spokane (Wash.), batting .217 with four home runs in 57 games. He missed training camp and the first two games of the 2015 football season, but returned to help the Lakers to the DII Semifinals his senior year.

He prepared to resume his baseball career and left in late February for the Rangers spring training complex in Surprise, Ariz., before announcing his retirement in March with a long and heartfelt Facebook post, which concluded:

“My best advice I can give is that you should always chase your dreams until your heart says it’s time to stop,” Potts wrote. “No matter how far out of reach you think it is or how old you are, you can do it with enough hard work and preparation.”

Potts, who completed his degree in allied health sciences with a minor in psychology during the Lakers’ 2015 football run, then had to shift gears and find his place in the “real world,” outside of competitive sports.

Potts said Oakridge, in addition to being a hard-working sports community, also did a mighty fine job preparing him and his three older brothers, sons of Tom and Kathy Potts, for life after athletics. Oldest brother Chris is an engineer, Andy works as a logistics manager and Aaron is an orthopedic surgeon.

It was actually Aaron who pointed him in the direction of medical device sales. He went through five interviews shortly after his retirement before landing his first job in the field at Arthrex in Grand Rapids, before moving on to Kalamazoo-headquartered Stryker last year.

“A big part of my job is being in the operating room with the surgeons and making sure that everything is working,” explained Potts, who is part of a six-member team which covers much of eastern Michigan. “It’s very intense, very much like the feel of a close game. No doubt all of those years of sports help me every day.”

But Potts could not leave sports behind completely after his baseball retirement.

He was back in Muskegon in the spring of 2016 and attended a Muskegon Ironmen indoor football game. He spoke with team owner TJ Williams, who Potts used to watch playing for Oakridge as a kid, and a few weeks later, he was in an Ironmen uniform.

Potts played two years with the Ironmen as a receiver, linebacker and kicker.

“It was a lot of fun, really, getting to play in front of fans in Muskegon again,” said Potts. “The worst part was the walls. I’ve never experienced getting tackled into walls before and, I tell you, that takes some getting used to.”

More recently, Potts helped out last month as a coach at Schugars’ kicking camp at Oakridge, getting him back on the turf at Russell Erickson Stadium, where the field is now known as Jack Schugars Field.

“I’m happy to be a role model for kids,” said Potts. “You learn so many life lessons from playing sports. It really gets you ready for the second chapter of life.”

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PHOTOS (Top) Jamie Potts runs the offense for Muskegon Oakridge as a senior in 2010, and now. (Middle) Potts, second from left, is advancing in his career in medical device sales. (Photos courtesy of Jamie Potts.)