Nightmare Ends with Shanks' Dream Finish
December 6, 2017
By Tom Kendra
Special for Second Half
The media were fixated on La’Darius Jefferson, and who can blame them?
The senior quarterback validated his recent selection as the MLive statewide Football Player of the Year by rushing 32 times for 245 yards and all four of Muskegon’s touchdowns in a 28-10 victory over Farmington Hills Harrison in the MHSAA Division 3 Final on Nov. 25 at Ford Field. He followed that up by giving the dejected Harrison players a classy postgame pep talk.
If it wasn’t Jefferson, the cameras were focused on eighth-year Muskegon head coach Shane Fairfield, who overcame four losses in the title game by finally taking the final step and hoisting the championship trophy,
But the best story coming out of Muskegon’s recently-won title belonged to senior cornerback Willie “Bo” Shanks – a tale that started with heartbreak, which morphed into an ongoing nightmare, which had to be confronted and converted into motivation, then mixed in with relentless hard work before finally culminating with redemption. Sweet redemption.
“It felt great; it felt right,” said Shanks, the soft-spoken leader of the Big Reds’ secondary. “I guess the lesson in my story is that with focus and hard work, you can overcome anything.”
The heartbreak occurred one year ago, when Shanks was playing cornerback on the final play in Muskegon’s heartbreaking 2016 Division 3 Final 29-28 loss to Orchard Lake St. Mary’s. Shanks was running with receiver Ky’ren Cunningham, who abruptly turned in at the goal line. Before Shanks could react, the ball was in Cunningham’s arms on the ground in the end zone with six seconds showing on the clock, courtesy of a perfectly-timed pass from quarterback Caden Prieskorn.
Even though player after player, coach after coach, fan after fan, and family member after family member pointed out that it wasn’t just one play which cost Muskegon the championship, Shanks couldn’t shake it off.
"I think about it every play," the soft-spoken Shanks said earlier this season. "I think about it every day in practice. I think about it every time we go out and play a game. I even think about it when I`m asleep. I have nightmares about it, so it just motivates me a lot to not let it happen again."
Fairfield decided right away that the best way to deal with the pain of that loss was to bring it out in the open – confront it and then work to overcome it.
“We got beat with six seconds left, so everything ever since has been six more reps, six more sprints, six more drills,” said Shanks, a 6-foot-2, 180-pound senior who is also a starting guard on Muskegon’s basketball team, which opens its season Friday at home against Rockford.
The hard work by Shanks and fellow seniors Clinton Jefferson and Marvin Harwell and junior Lamarion Sherrill turned Muskegon’s perceived Achilles heel – pass defense – into a strength.
In both of Muskegon’s losses in 2016, against visiting Chicago Lincolnshire Stevenson (38-35) in Week 2 and the Final against St. Mary’s, the Big Reds were torched through the air. Led by Shanks in the secondary, the Big Reds fielded a defense for the first time in years this fall that was equally good against the run and the pass – with only Muskegon Mona Shores having even a modicum of success passing.
“He was our solid rock all year back in the secondary,” Fairfield said of Shanks, who is now hoping to play defensive back at the college level.
Shanks had his individual highlight in the Regional championship game against DeWitt on Nov. 10 at Grand Haven, when he intercepted three passes (including one he took back for a touchdown) as Muskegon rolled to a shocking 49-0 victory. Those three interceptions gave him 10 for the season, breaking the school record of eight held by three players, including ex-Southern Cal standout and NFL player Ronald Johnson.
If the story ended right there, it would have been a much happier ending than most ever get in the sports world. Sports Illustrated and others have told countless stories of wayward kickers, not to mention recognizable figures like Bill Buckner and Steve Bartman, who never quite recovered from a single play during a game.
But this story had a perfect ending not only for Shanks, but for the Muskegon football program as well.
After dispatching overmatched Battle Creek-Harper Creek, 42-0, in the Semifinals, Muskegon returned to the familiar confines of Ford Field, almost one year to the day of its last-second defeat.
No worries this time around. When the scoreboard clock reached :06 this year, the Big Reds were comfortably in celebration mode.
6, 5, 4, 3, 2, 1 …0.
For Jefferson, Fairfield and the entire Muskegon football family, it was a dream come true.
And for one Big Red in particular, it also was a nightmare vanquished.
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS: (Top) Muskegon senior cornerback Willie Shanks tackles Farmington Hills Harrison receiver Joe Stevens during the Division 3 Final. (Middle) Shanks defends Grand Rapids Christian's Duane Washington during last year's Class A Regional at Grand Haven. Muskegon entered the game undefeated, before falling to the Eagles. (Below) Muskegon football coach Shane Fairfield, left, and Muskegon basketball coach and athletic director Keith Guy pose with the Class A District championship trophy after the Big Reds defeated Zeeland West this fall. Fairfield and Guy sharing great athletes like Shanks has put Muskegon’s programs among the state's elite in both football and basketball. (Photos by Tim Reilly.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)