Simple Act Sets Example Nationwide
October 29, 2015
By Geoff Kimmerly
Second Half editor
In many respects, Dansville junior Clay Soule is your average high schooler from a small town.
He plays sports all year long, and when he’s not playing basketball in the winter he’s definitely snowmobiling. He’s not sure at first when asked his favorite class, but zoo-bot – zoology and botany – was pretty interesting last year. Like a lot of high school football players, sometimes he loses focus and his coaches have to reel him in. Soule also isn’t a fan of chopping and unloading firewood, which is pretty typical too.
And when his minute of fame came on a national television show generations know by name, Soule missed it. At 7 a.m. Sundays, he’s sleeping.
“I’m just a normal kid, I guess, in Dansville,” Soule said Wednesday during a break from gym class.
Two weeks ago, at a break in play during his football game against Laingsburg, Soule shuffled across the line of scrimmage and tied the shoe of the Wolfpack’s Kevin Koenig, who was wearing gloves and having a hard time getting them off.
Soule didn’t think it was a big deal.
He can’t believe how big a deal it’s become.
The video clip of Soule literally lending two hands has been viewed in its original YouTube post nearly 200,000 times, and after being picked up by multiple national media entities reportedly has been watched nearly 1 million times.
Arguably the topper? Soule’s assist made ABC’s Good Morning America on Sunday.
“I didn’t really think it was that big of a deal, to be honest. I just tied a kid’s shoe,” Soule said. “I really didn’t think it would be going anywhere. I just thought, ‘Oh well, I tied a kid’s shoe.’
“I guess it’s a big deal because you don’t really see that, but I didn’t think it was that big of a deal as it is right now. It should be something people should do, but a lot of people don’t do it. I guess it’s sportsmanship, helping another team out. (For me), it’s just a normal thing.”
More than a moment
The Aggies were leading 14-0 during the second quarter of an eventual 35-20 win over Laingsburg on Oct. 16. The Wolfpack were driving when Koenig, the quarterback, dropped down to tie his shoe.
Koenig is towering for a small-school football player, at 6-foot-3 and 220 pounds and a two-time MHSAA Division 4 wrestling champion. But there’s Soule, playing the defensive side of his atypical quarterback/defensive end combo, trotting over and kneeling down as he asked if Koenig wanted some help.
A couple Aggies know Koenig from wrestling, but Soule doesn’t wrestle. The only conversation Soule recalls was when he asked Koenig if he wanted a double-knot, and was told no. Aside from what might have been a puzzled look on Koenig’s part, that was that. Soule shuffled back across the line and could hear a blend of laughter and clapping from the crowd as play resumed.
But his simple act is being hailed as much more.
The shoe-tie started gaining attention the last week, when it was submitted to the Lansing State Journal for its Video of the Week contest. The State Journal is owned by the same company as USA Today, which picked up the video. Then Huffington Post did the same. Then 530 Project Productions, which films Dansville’s games and posted the original clip to YouTube (watch it below) was contacted by CBS Sports and Good Morning America. Their coverage led to an appearance on Fox Sports' national network.
As of Tuesday, the video had been viewed in all 50 states and 173 counties, according to the 530 producers.
USA Today called Soule “a nice guy doing a nice thing for someone else.” From Huffington Post: “In an age where athlete celebrations and taunting are amusingly received as viral sensations, the reaction after the play almost supersedes the play itself.”
“I’m not trying to make it a big deal. I’m just trying to let it go, let it run its own course,” Soule said.
But …
“It’s pretty cool.”
Above average
To be honest, Soule really isn’t an average high schooler.
He carries a 3.8 grade-point average, and a discussion from that zoo-bot class about the science of raising crops has him thinking already about studying in college something related to agriculture with the idea of becoming a farmer like his grandfather was when Soule was a kid.
He plays three sports, and stands out. He joined the varsity for both baseball and basketball as a sophomore, and he quarterbacks an 8-1 football team that takes on Carson City-Crystal in a Division 7 District opener this weekend and can tie the program record for single-season wins with one more victory.
Football coach Mike Galbreath called Soule “an all-around good kid. The young man is a great leader, and he has led our team tremendously this season.”
“He’s clearly someone with excellent character,” athletic director Julie Odom added.
And humility. His school has 300 students, and Soule knows them all by name. Yes, he slept through the Good Morning America segment, so he caught up by watching later that day on Facebook. He read some of the comments that went with the story, but not all of them – he’s just not into social media that much, and not into being the center of attention.
His brother Garrett is an infielder at Saginaw Valley State University, and they talked about the shoe-tie a little. Mostly, Clay and his parents joke about it, in disbelief of how the video has taken off. “(My parents) expect it out of me. That’s the way me and my brother were raised – to help out people,” Soule said.
Classmates joked with him Monday, asking for help tying their shoes. A student from Concord – this week’s playoff opponent – direct messaged him on Twitter, asking if Soule was that guy from the video. Soule said, “Yeah, that was me,” and that was it.
The whole thing is a little ironic; in preschool, Soule was afraid to tie the shoelaces on a practice shoe in front of his class. Clearly, he’s mastered the skill – and then, unintentionally, used it to set an example of sportsmanship for athletes all over the country.
“People should expect it out of other people. Maybe it happens but it never gets videotaped and made a big deal,” Soule said. “(But maybe) tying a shoe goes above and beyond what most people would do.
“People would just wait for him to tie his shoe. But I just went over there and tied it for him. I didn’t really think twice about it. I just went over there and did it.”
Geoff Kimmerly joined the MHSAA as its Media & Content Coordinator in Sept. 2011 after 12 years as Prep Sports Editor of the Lansing State Journal. He has served as Editor of Second Half since its creation in Jan. 2012. Contact him at [email protected] with story ideas for the Barry, Eaton, Ingham, Livingston, Ionia, Clinton, Shiawassee, Gratiot, Isabella, Clare and Montcalm counties.
PHOTOS: (Top) Dansville's Clay Soule kneels to tie Kevin Koenig's shoelace during a break against Laingsburg two weeks ago. (Middle) Dansville celebrates another victory from one of the best seasons in program history. (Photos courtesy of Dansville High School.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)