Unbeaten Rochester Finding Stride
By
Tom Markowski
Special for Second Half
October 15, 2020
Long treading near the bottom of the highly-competitive Oakland Activities Association, Rochester football has parlayed a revamped practice schedule with a young quarterback and a break in scheduling into one of the best starts in program history.
Erik Vernon in his 11th season as Rochester’s head coach, and he and his staff – notably defensive coordinator Nick Reed – were confident that this season had the potential to be something special.
The Falcons (4-0) are averaging 49 points a game, the defense has earned two shutouts, and Rochester is on the verge of completing what would be the fourth undefeated regular season in school history.
Not since 1993 had Rochester won its first four games. That season the Falcons finished 9-0 before losing to Detroit Henry Ford in an MHSAA Class AA Pre-Regional.
Beyond Vernon, his staff and players, few would have imagined Rochester starting this season in such dominating fashion, highlighted by a 42-20 victory over Bloomfield Hills on Oct. 2. Should Rochester defeat two other much-improved teams – Ferndale (3-1) and Berkley (4-0) – in its final two regular-season games, the Falcons would finish 6-0.
Rochester was 1-8 last season and has just three winning seasons since 1999. Of its eight losses in 2019, just one – a 44-38 defeat to Troy Athens – was close. Its season ended with a 35-14 loss to Bloomfield Hills.
Nevertheless, Vernon said much was accomplished despite these rather disappointing results.
“It’s been fun,” Vernon said of his team’s quick start. “We’ve had some rough years. We’ve been lucky. The offensive line is playing well, and our skill players are good.
“The guy who really makes us go is a sophomore. He’s our quarterback, Alex Bueno. He’s completed 80 percent of his passes and thrown 13 touchdown passes and no interceptions. It’s impressive. He’s the one who makes the difference.”
At 5-foot-10 and 165 pounds, Bueno won’t wow anyone with his size. But don’t be misled. Bueno is a playmaker and has shown the upperclassmen he has the leadership qualities expected of his position.
The experience Bueno gained last season playing against teams like Birmingham Seaholm and Lake Orion has paid dividends; Lake Orion was 9-2 last fall and Seaholm was 9-4 and reached an MHSAA Division 2 Semifinal. Rochester and Bueno took their lumps in both, but there were lessons to be learned.
“(Bueno) has a presence on the field,” Vernon said. “He’s got a lot of confidence. That confidence piece is huge. We got beat bad by Seaholm and Lake Orion, but he made some plays.”
Bueno has had help. Lots of it. Let’s start at the receiver spot, where all four starters return led by senior Bobby Kronner. Kronner led his team in receptions as a junior and is the leading receiver again. He has average size (6-0, 160) but, like the vast majority of his teammates, he’s a multi-sport athlete who uses his athleticism to create opportunities.
Senior left tackle Noah Howes (6-4, 260), a heavyweight wrestler, is one of two starters back on the offensive line. And the defense is one of the best Vernon has had during his tenure. This unit has recorded 27 tackles for losses to this point. Last season the defense recorded 24 TFLs.
Much of the credit for the improvement on defense goes to Reed, a starting linebacker the last time Rochester qualified for the playoffs in 2010.
“We stop the run really well,” Vernon said. “We rotate kids in and out, and they read their keys well. We’re tackling well, and we play fast.”
Safety Kavan Troy is the sparkplug of the defense. A senior, Troy was an undefeated Division 1 wrestling champion (103 pounds) as a sophomore. He’s weighs 145 pounds now, and it is that toughness earned on the mat that makes Troy such a rugged competitor.
Vernon, like Reed, teaches at the high school, and he also doubles as the head wrestling coach. He attributes much of the success this season to a change in his practice schedule. Two years ago, when these seniors were sophomores, Vernon began having the junior varsity practice with the varsity. The result is the younger players have the opportunity to test their skills against players much bigger, faster and more experienced than themselves.
It was a learning, and often humbling, process. But the switch has produced positive results.
Kronner was on the junior varsity then and is convinced he’s a better player having acquired that experience.
“Sure, you’re getting your butt kicked in practice,” Kronner said. “But you’re going against kids who are bigger than you, and when you’re practicing with the varsity, you’re learning what they do. Usually on JV you run what the varsity runs, but just the basic stuff. It’s a completely different game at the varsity level. It’s faster. Now, it’s become second nature for me.”
Vernon also went to a two-platoon system, and this has helped to create depth on his 40-player squad.
He also said the new rule that allows athletes to play five quarters per week has aided his staff in using players, perhaps on the bubble between the junior varsity and varsity levels, more freely. For example, if a sophomore plays three quarters in a junior varsity game, that player is allowed to play in two quarters of a Friday night varsity contest. Even if that player doesn’t see action, it allows him or her to be a part of the varsity and experience, in uniform, a varsity game.
Scheduling has played a factor. While a recent member of the OAA White (2014-15, 2017-19) Rochester had a combined 8-37 record. When it competed in the Blue (2016), a step below the White in competitiveness, Rochester finished 5-4. This season the Falcons were again moved down to the Blue. The result was Rochester doesn’t have Oakland County traditional powers like Oak Park, Rochester Adams, Birmingham Groves and Lake Orion on its schedule.
But the league move doesn’t diminish the success the Falcons have had to this point.
Regardless of the circumstances, the players, specifically the 15 seniors, have made significant progress over three seasons. These seniors were 1-8 as members of the freshmen team. The next season the junior varsity was 6-3. Yes, Rochester was 1-8 last season, but the returnees have matured and the addition of Bueno as a full-time starter can’t be overlooked.
“Going into this season the attitude was different,” Kronner said. “(Bueno) has gotten a lot better. He’s bigger, physically. He was tiny last year. You know, he was that little freshman kid. What I did notice last year was that he had a cannon. Even as a freshman, he was reading the defenses. For most freshmen, you’re not reading the defenses. He had more football knowledge than your normal freshman. He’s emerged as a leader. He’s leading some of the older guys. He leads verbally and by example. He’s confident in his abilities. He should be. He’s talented.
“As a senior, our class wanted to go 9-0. With COVID(-19) that’s not possible, so we want to go 6-0. We have room to grow,” Kronner added. “Now we’re not practicing to beat the teams we’re playing. ... We’re practicing to beat the teams we’ll play in the playoffs.”
Tom Markowski is a correspondent for the State Champs! Sports Network and previously directed its web coverage. He also covered primarily high school sports for the The Detroit News from 1984-2014, focusing on the Detroit area and contributing to statewide coverage of football and basketball. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.
PHOTOS: (Top) Rochester players celebrate during their undefeated start this season. (Middle) Aiden Harris makes his move into the open field. (Photos courtesy of the Rochester football program.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)