'Wakers' Continue Marching Together
November 5, 2019
By Geoff Kimmerly
Second Half editor
First the local media picked it up, which made sense – it was a great story, and easy to appreciate whether you’ve heard of Maple City or could find Fife Lake on the map.
In what was still perhaps surprising but a logical next step, The Associated Press and then Detroit Free Press and MLive took the story statewide. But then CNN and NPR told the rest of the U.S. – which was followed by interest from The Kelly Clarkson Show and a Skype interview with one of Ellen DeGeneres’ representatives.
There is no way Maple City Glen Lake athletic director Mark Mattson could’ve foreseen any of that publicity as he prepped for his football team’s home game Sept. 27. All he knew was that his high school didn’t have a marching band, and Fife Lake Forest Area – at least this season – didn’t have a varsity football team.
If you pay attention to high school sports in general or statewide news casually, you’ve probably heard some of the rest of this story. Mattson invited Forest Area director Brandon Deike and his band to play at Glen Lake’s game that night against Gladstone. A week later, after their story had been told all over the country, the schools combined for a “Marching for Ellen” spirit video hoping to land on the show.
Things have quieted back down substantially for the two small northern Lower Peninsula communities. But their march together continues.
“We don’t want it to end,” Mattson said. “Sometimes you see these initiatives begin, and it’s really cool, and they fizzle out. We want to work with our kids and their kids and Brandon over there to make cool things happen as we support each other – and at the end of the day to make his program grow and make our program grow over here.”
Glen Lake's athletic director said the Warrior marching band is welcome back anytime.https://t.co/RPXSNueHIx
— upnorthlive.com (@upnorthlive) September 29, 2019
A little background: Forest Area’s high school and Glen Lake’s are 45 miles away, or about an hour’s drive whether traveling through or around Traverse City. Glen Lake has nearly 250 students in its high school, and Forest Area has about 175.
Glen Lake’s football team is 9-1 and hosts Harrison on Friday in a Division 6 District Final. Forest Area started this fall playing 8-player football, and won its first game against Brethren 64-44. But the Warriors had started with a small roster that got smaller as the season got going – and by Week 3 didn’t have enough players to finish the season, so they canceled the rest of their games.
Meanwhile, Forest Area’s band has rebuilt mightily since the school’s music program was cut in 2011 – while Glen Lake’s band began this school year with one high schooler playing with a 10-member middle school group. In fact, Mattson asked his school’s football players and cheerleaders the last time they were at a home game where there was a band – and they couldn’t remember one.
So the Sept. 27 game happens, and all of the feel-good fanfare that came with it. With a few weeks, the statewide and national attention slowed way down – but the relationship between the schools was just beginning to grow.
A week later after the Gladstone game, Glen Lake hosted Elk Rapids on the night that was supposed to be Forest Area Homecoming – so during that school day, a group of Glen Lake football players and cheerleaders went over for Forest Area’s pep assembly, at first to be part of the “Marching for Ellen” video but then sticking around to take part in the Warriors’ festivities.
Then on a Monday night, Oct. 14, Mattson took a group of students to Traverse City to support Forest Area during the area’s band expo at Thirlby Field. There was some hope the schools might unite their forces again for Glen Lake’s final regular-season home game Oct. 25. But although that didn’t completely pan out, Forest Area did sent over 20 members of its band, who sat in bleachers on the track with Glen Lake’s student section, band and choir – and cheered on the now growing Glen Lake band, which included Mattson on the saxophone he’d stopped playing in sixth grade.
“One of the Forest Area kids called over from the bleachers, ‘Mr. Mattson, come here. I think we need to call our schools ‘Wakers,’” Mattson said (with the student referring to a combination of the mascot names Warriors and Lakers). “It really had gone from literally about zero to what we’ve got, and it’s a really collaborative partnership here."
“This isn’t their band director or myself making it happen. This is by and large kid driven. Our kids keep asking, ‘Are they coming for the game Friday night?’ Or their kids talk to Mr. Deike and say, ‘Can they come to our pep assembly?’ They know they’re welcome back to play with us any time.”
Mattson has recently taken over as administrator as well of Glen Lake’s fine arts department, and rebuilding the school’s band is a high priority. Glen Lake has brought in retired Traverse City West band directors Pat Brumbaugh and Flournoy Humphreys as “artists in residence” to revive the program. They’re teaching a two-day-a-week Intro to Band class, and Mattson said there are about 35 fifth and sixth-graders signed up.
Mattson also noted how the Forest Area band has opened up the perspective of his school’s football players, who have gained a real appreciation for all of the groups – cheerleaders and band especially – who join the players on the field in making for a great football night.
“What started from one simple gesture to help a school out and vice versa turned into, and I think Brandon would echo it, turned into valuable lessons for our society about teamwork and collaboration, and that kindness matters,” Mattson said. “When it’s driven by young people and really executed by our young people, how does it get better than that? They’re the next generation of leaders. To take it from simply, ‘Yeah, that sounds cool,’ to go and play at Glen Lake, to what it’s become, it’s a great lesson for all of us. That when these kids take the initiative and make it their own, special things happen – and that has happened.”
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)