Writer-Turned-Coach Enjoys Debut

November 3, 2016

By Dennis Grall
Special for Second Half

ESCANABA — Sam Eggleston has seen high school football from two drastically different viewpoints. Now, even though he is an unpaid volunteer, he enjoys being on the sideline as a coach.

Eggleston just completed his first season as a high school head coach, with Eben Superior Central winning its final three games to finish 4-5 in 8-player football. The Cougars were among the first teams in the state to join the 8-player format in 2010, their first year of football.

Eggleston was a sportswriter before becoming a coach, giving him different perspectives to watching the same event.

The 1998 Rock Mid Peninsula High School graduate worked at newspapers in Escanaba, Kenai, Alaska; Northville and Novi, and Marquette before becoming a freelance writer and website blog editor in 2008. He started the writing phase of his career in 2000 with the Daily Press in Escanaba, under my direction.

He served as a volunteer assistant football coach in Northville, then moved back to the Upper Peninsula and became a volunteer coach at his alma mater in 2011 when the Wolverines went to 8-player football. He joined Superior Central in 2014 and spent two seasons as a volunteer aide until landing the head job just two weeks before the 2016 preseason began.

“In both careers … you took a shot on me and I ran with it, and the same with coaching; they gave me a shot and I’ve run with it as best I can,” he said.

In addition to his unpaid position at Superior Central, in rural Alger County, Eggleston is responsible for fundraising for the self-funded football program, a major priority for his offseason.

“My coaching is over (for the season) now and the majority of my time will be spent on raising funds so we can get new helmets, get new pads to replace ones that are broke, spending money we don’t have so we’ve got to make that up now,” he said. “We have to win now to have successful fundraisers.”

As a sportswriter, Eggleston would simply switch gears and move on to coverage of the next athletic season, for instance once fall sports moved into winter. He also never had to worry about how coaches managed off-field X’s and O’s once their seasons concluded.

Life was totally different as a reporter. “I had a different approach, different viewpoint, different mindset to a game as a writer,” said Eggleston, who still has the heft of when he was a lineman but now looks like a lumberjack with his bushy beard and build.

“Now I have to worry about every kid and every position,” he said. “Sometimes I don’t even see the end result of the play because I’m watching the line play. I don’t even know how well my running back did until I see where they moved the stick.”

He may also be working on an injured player while the game goes on, trying to make play calls and other decisions at the same time.

As a sportswriter, he would be jotting down notes between plays or perhaps checking the result of a picture he took of the previous snap, totally unaware the coach was monitoring several assignments.

“I look back at the writer I was and as a coach now, and I would hate the type of writer I was,” he said. 

Eggleston would analyze why a coach would switch to running a sweep rather than the counter that had been working, all while the coach may be working on an injured player that caused a change in offensive plans.

“As a writer I never had the insight to see everything. I just saw the overall game and kept track of every yard,” he said. “As a coach I can’t even tell if the play went five yards because I have three plays stacked up as the game goes on.”

While he was writing sports in the metro Detroit area, his weekly paper often covered games also being covered by the Detroit Free Press or the Oakland Press, with those stories appearing the next day. Eggleston’s story would appear maybe five days later, after everyone knew what happened. 

“I had to come in with a different angle. I tried to be a little more analytical and focus on strategy versus the flourish and try to get the meat of the game rather than get to the flowery parts,” he recalled. “I tried to take a different approach and make my stuff more interesting.”

His style apparently worked as the paper received several journalism awards and subscriptions remained strong.

Writing also provided some interesting backdrops. He had to use small charter planes to see some games in Alaska, or get to Nome to handle features about the Iditarod sled dog race. 

He recalls covering a high school hockey game on an outdoor rink in Alaska and said “it was the first time I saw wind shear affect a hockey game.”

Eggleston also covered a football game where a kicker booted the ball off the uprights, then off a fence, and it bounced into the ocean in Homer.

He reported on a murder trial at that paper, where he would work the news desk in the morning, take time off and then handle sports at night. “It was super stressful,” he said.

Now walking the sidelines as a coach, he said “it definitely does feel like I’ve seen both sides of the coin, and I understand both sides of them better.”

He remembers just giving “little more rounded answers and (to) give both sides of the story” in postgame interviews. “A lot of coaches give canned answers. I try to be a little more in-depth and help try to write the story.”

In his early days as a sportswriter, he said “I would see the game unfold and see the pressures and why a coach would make a decision to go for it (on fourth down). I was a bit more critical of the coach and their decision,” he said, adding “I would probably have been a little more biting about it when I wrote the story.”

He admits in those days “I thought I knew everything there was to know about football. I played it,” he said. “I always approached the game like I was the professional and knew everything about the game. Now as a coach there are a host of responsibilities during every game. I am in completely different waters now. The hardest thing is keeping the kids pointed in the right direction as things go wrong. 

“You’ve got the entire team and you’ve got to keep moving in a positive direction, keep the focus going forward. Forget the last play and work on the next one and get the kids to buy into that philosophy.”

He also compares his first writing assignment at the Daily Press with his first game this season at Ontonagon. “I did a (men’s baseball) story about the Escanaba Polecats, and you read my first line and said, ‘Did Yoda write this?’ I thought, oh my God, I don’t know what I’m doing.”

The Cougars lost their opener this fall 36-8, and Eggleston said “after being an assistant for four years, I still wasn’t prepared going into that Ontonagon game. We lost, and as I look back, if we played them right now I think we would beat them. 

“I had no clue coming into that first game and didn’t have any idea how to get us back on track.”

He eventually figured enough out to finish 4-5 and found plenty of ways to enjoy being a coach.

Eggleston tries to eat lunch with his players every day, and he pays for his own meal.

“I want a family environment there; we all sit at the same table,” he said. “What I get back is relationships I never had before. I feel like I have 21 kids, and I love every minute of it.”

Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.

PHOTOS: (Top) Eben Junction Superior Central football coach Sam Eggleston speaks with some of his players during a game this season. (Middle) Eggleston monitors the action on the field. (Photos by Dennis Grall.)

Official's List of 'Favorite' Sports Grows with Dedication to Making Our Games Go

By Tom Spencer
Special for MHSAA.com

April 8, 2022

Any season. Any MHSAA sport.

Well, almost any.

You name it, and likely Jeff Brunner has officiated it. He may even have been selected to officiate an MHSAA Final in the sport as well.

He first started as a baseball umpire right out of high school. Family and work life created a 20-year absence from officiating for the 1979 grad of Romeo High, where he had played baseball for the Bulldogs.

Brunner, a 20-year MHSAA registered official, is about to work his favorite sport – softball – again. But, the 60-year-old readily admits he loves games so much, the favorite sport can change regularly for him.

“It’s kind of whatever is in season,” Brunner said of naming a favorite. “I love the pace of the game of softball, and I am a big proponent of providing as may opportunities for girls to play sports, whatever that sport may be. 

“For that reason I gravitated towards softball.”

He’ll have to wait though to get on the field. Both of his games were cancelled this week due to weather-related complications.

Jeff Brunner“Weather can create havoc with spring sports schedules – more so than any other season – so from an officiating standpoint, you have to count on some games being postponed or cancelled,” he acknowledged. “You just have to go with the flow and be ready to work when the weather allows.

“I feel a bit bad for softball and baseball players in particular, because those seasons are so short to begin with, and every contest date is important,” he went on. “When bad weather causes cancellations as a result of rain or the extension of winter, it makes the high school season that much shorter for the athletes.”

Brunner, a father of four grown children, is currently registered for softball, football, volleyball, swimming & diving and basketball. He once did lacrosse in addition to starting his officiating career with baseball.

“There is only so much time in the week,” he said. “I can’t do everything.

“I have at least one sport for each of the three sporting seasons,” he continued. “It’s fun.”

Brunner watched his three daughters grow up playing softball and competing in swimming. His son played baseball and competed in swimming. They all graduated from Traverse City St. Francis, swimming through a co-op program. His daughters were all pitchers for the Gladiators. Their first pitching coach was Dad.

His youngest daughter, Julia, just finished competing for Wayne State University at the 2022 Division II Women’s Swimming & Diving Championships in Greensboro, N.C.

It was his kids that got him into officiating, along with the extra money. But today, it’s just to be a part of a game.

“We were always around sports,” Brunner said. “I thought about officiating for a while.

“Originally I did it to maybe earn just a little bit of extra money, get a little bit of exercise, and kind of stay close to the game,” he continued. “Now, it is just plain fun — it’s fun to be around a game, whatever that game is.”

During his officiating career, Brunner has been selected to officiate MHSAA Finals in swimming & diving and football. He’s not likely to get the chance to umpire a baseball or softball Final as his other business obligations interfere with MHSAA spring postseason play.

Brunner familyWhile working a Final is a goal of most all MHSAA officials, Brunner said it is just another game once it starts. He sees the Final as a great experience for all coaches, participants, fans and officials.

“MHSAA always does a great job of putting on a Final,” he said. “It’s always special.

“You have a few butterflies prior the game or the meet, but once things start you started focusing on the game itself.

The longer Brunner officiate, whatever the sport is, he believes the key to making the right call often comes down to mechanics.

“Mechanics were drilled into me when I first started,” Brunner said. “A lot of making the right call in my opinion is having the right mechanics and knowing where to be. 

“You need to be in a good position to make the call.”

Many veteran coaches have noticed Brunner prides himself on being in the right position, and more. It is noted game after game, season after season.

“Jeff Brunner is the consummate professional as an umpire,” said Dave Kennedy, Traverse City West’s varsity softball coach. “He is excellent with his calls and positioning, but he is most concerned about getting the call right.

“Every time I see I have Jeff as part of the umpiring crew for my games, I know the game is going to be very well officiated,” Kennedy continued. “We are lucky to have Jeff as one of our officials in Northern Michigan — he’s definitely one of the best.”

Jeff Brunner"As an umpire, Jeff's professionalism and easy demeanor are much appreciated,” Hawkins said. “He runs the games he works in such a way that the focus stays on the players.  

“Jeff may not know every player on the field personally, but I'm convinced that Jeff takes on his job, which is a difficult one, for them – the players."

Brunner and his son Andrew’s high school baseball experiences made it easy for Jeff to jump into baseball — and the same was true for softball due to his pitching girls. Swimming & diving, though, has been perhaps the most challenging sport to learn how to officiate for Brunner.

Watching his four children compete in pools over the years was a big help. The physical aspect was much easier, but maybe not the rules.

“The hard part is knowing all the rules … knowing what is a legal stroke and what is not,” he said. “It was an easy transition — we had seen so many swim meets.”

Today Brunner is anxiously waiting to get back on the softball field. He’s got his gear ready in anticipation of calling his first pitch of the 2022 season.

Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS (Top) Official Jeff Brunner has his eyes on the action while officiating a football game. (2) Brunner monitors a starting block during November’s MHSAA Lower Peninsula Division 3 Swimming & Diving Finals at Calvin University. (3) Brunner and his wife Michelle support daughter Julie at March’s Great Lakes Interscholastic Athletic Conference championship meet. (4) Brunner’s gear sits ready for his first game this week before it was canceled due to bad weather. (Photos courtesy of the Brunner family.)