Writer-Turned-Coach Enjoys Debut
November 3, 2016
By Dennis Grall
Special for Second Half
ESCANABA — Sam Eggleston has seen high school football from two drastically different viewpoints. Now, even though he is an unpaid volunteer, he enjoys being on the sideline as a coach.
Eggleston just completed his first season as a high school head coach, with Eben Superior Central winning its final three games to finish 4-5 in 8-player football. The Cougars were among the first teams in the state to join the 8-player format in 2010, their first year of football.
Eggleston was a sportswriter before becoming a coach, giving him different perspectives to watching the same event.
The 1998 Rock Mid Peninsula High School graduate worked at newspapers in Escanaba, Kenai, Alaska; Northville and Novi, and Marquette before becoming a freelance writer and website blog editor in 2008. He started the writing phase of his career in 2000 with the Daily Press in Escanaba, under my direction.
He served as a volunteer assistant football coach in Northville, then moved back to the Upper Peninsula and became a volunteer coach at his alma mater in 2011 when the Wolverines went to 8-player football. He joined Superior Central in 2014 and spent two seasons as a volunteer aide until landing the head job just two weeks before the 2016 preseason began.
“In both careers … you took a shot on me and I ran with it, and the same with coaching; they gave me a shot and I’ve run with it as best I can,” he said.
In addition to his unpaid position at Superior Central, in rural Alger County, Eggleston is responsible for fundraising for the self-funded football program, a major priority for his offseason.
“My coaching is over (for the season) now and the majority of my time will be spent on raising funds so we can get new helmets, get new pads to replace ones that are broke, spending money we don’t have so we’ve got to make that up now,” he said. “We have to win now to have successful fundraisers.”
As a sportswriter, Eggleston would simply switch gears and move on to coverage of the next athletic season, for instance once fall sports moved into winter. He also never had to worry about how coaches managed off-field X’s and O’s once their seasons concluded.
Life was totally different as a reporter. “I had a different approach, different viewpoint, different mindset to a game as a writer,” said Eggleston, who still has the heft of when he was a lineman but now looks like a lumberjack with his bushy beard and build.
“Now I have to worry about every kid and every position,” he said. “Sometimes I don’t even see the end result of the play because I’m watching the line play. I don’t even know how well my running back did until I see where they moved the stick.”
He may also be working on an injured player while the game goes on, trying to make play calls and other decisions at the same time.
As a sportswriter, he would be jotting down notes between plays or perhaps checking the result of a picture he took of the previous snap, totally unaware the coach was monitoring several assignments.
“I look back at the writer I was and as a coach now, and I would hate the type of writer I was,” he said.
Eggleston would analyze why a coach would switch to running a sweep rather than the counter that had been working, all while the coach may be working on an injured player that caused a change in offensive plans.
“As a writer I never had the insight to see everything. I just saw the overall game and kept track of every yard,” he said. “As a coach I can’t even tell if the play went five yards because I have three plays stacked up as the game goes on.”
While he was writing sports in the metro Detroit area, his weekly paper often covered games also being covered by the Detroit Free Press or the Oakland Press, with those stories appearing the next day. Eggleston’s story would appear maybe five days later, after everyone knew what happened.
“I had to come in with a different angle. I tried to be a little more analytical and focus on strategy versus the flourish and try to get the meat of the game rather than get to the flowery parts,” he recalled. “I tried to take a different approach and make my stuff more interesting.”
His style apparently worked as the paper received several journalism awards and subscriptions remained strong.
Writing also provided some interesting backdrops. He had to use small charter planes to see some games in Alaska, or get to Nome to handle features about the Iditarod sled dog race.
He recalls covering a high school hockey game on an outdoor rink in Alaska and said “it was the first time I saw wind shear affect a hockey game.”
Eggleston also covered a football game where a kicker booted the ball off the uprights, then off a fence, and it bounced into the ocean in Homer.
He reported on a murder trial at that paper, where he would work the news desk in the morning, take time off and then handle sports at night. “It was super stressful,” he said.
Now walking the sidelines as a coach, he said “it definitely does feel like I’ve seen both sides of the coin, and I understand both sides of them better.”
He remembers just giving “little more rounded answers and (to) give both sides of the story” in postgame interviews. “A lot of coaches give canned answers. I try to be a little more in-depth and help try to write the story.”
In his early days as a sportswriter, he said “I would see the game unfold and see the pressures and why a coach would make a decision to go for it (on fourth down). I was a bit more critical of the coach and their decision,” he said, adding “I would probably have been a little more biting about it when I wrote the story.”
He admits in those days “I thought I knew everything there was to know about football. I played it,” he said. “I always approached the game like I was the professional and knew everything about the game. Now as a coach there are a host of responsibilities during every game. I am in completely different waters now. The hardest thing is keeping the kids pointed in the right direction as things go wrong.
“You’ve got the entire team and you’ve got to keep moving in a positive direction, keep the focus going forward. Forget the last play and work on the next one and get the kids to buy into that philosophy.”
He also compares his first writing assignment at the Daily Press with his first game this season at Ontonagon. “I did a (men’s baseball) story about the Escanaba Polecats, and you read my first line and said, ‘Did Yoda write this?’ I thought, oh my God, I don’t know what I’m doing.”
The Cougars lost their opener this fall 36-8, and Eggleston said “after being an assistant for four years, I still wasn’t prepared going into that Ontonagon game. We lost, and as I look back, if we played them right now I think we would beat them.
“I had no clue coming into that first game and didn’t have any idea how to get us back on track.”
He eventually figured enough out to finish 4-5 and found plenty of ways to enjoy being a coach.
Eggleston tries to eat lunch with his players every day, and he pays for his own meal.
“I want a family environment there; we all sit at the same table,” he said. “What I get back is relationships I never had before. I feel like I have 21 kids, and I love every minute of it.”
Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.
PHOTOS: (Top) Eben Junction Superior Central football coach Sam Eggleston speaks with some of his players during a game this season. (Middle) Eggleston monitors the action on the field. (Photos by Dennis Grall.)
Youngest Brother Bryan Closing Convertini Family's Memorable 13-Year Run at MCC
By
Tom Kendra
Special for MHSAA.com
May 8, 2025
Bryan Convertini is nearing the end of an amazing four-year athletic career for Muskegon Catholic Central, but this swan song is not just about him.
Bryan is the last of the four “Convertini boys” at MCC, who collectively have provided Crusaders fans with plenty of big plays and thrilling wins – doing it all with their humble, no-nonsense leadership style – over the past 13 years.
“The Convertinis have really become the first family of Muskegon Catholic Central,” said MCC baseball coach Steve Schuitema, noting their father, Kolin, is an assistant varsity football coach and their mother, Jene, has served as the team mom for baseball and football for years.
“It will be different and a little sad to not have a Convertini out there for MCC anymore. All of them were leaders and a coach’s dream and really an extension of the coach on the field.”
Mason, 26, graduated in 2017 and set the sports tone for his three brothers, playing football, hockey as part of MCC’s cooperative team with Muskegon Reeths-Puffer, and baseball.
Nolan, 23, graduated in 2020 and, at 6-foot-2, is the tallest of the brothers. He played the same three sports as Mason, and was the most versatile of the boys, playing almost every position in football, including starting two games at quarterback.
Sam, 21, graduated in 2022, and also played football, hockey and baseball, but he opted to play basketball his senior year so he could play with his younger brother, Bryan.
Bryan, 18, will graduate June 1 after a standout, three-sport career, including the past three years as the starting varsity quarterback, before beginning college this fall at Grand Valley State.
“My memories at MCC go way back to when I was like 6 or 7 and the waterboy in football and the batboy in baseball,” said Bryan with a smile.
“The first word that comes to mind when I think about it is family. The whole school is like a big family that pushes and supports each other.”
Grandpa’s boys
The Convertini boys come from good stock, starting with their grandfathers.
On their mother’s side is Grandpa Bryan McLay who, at the age of 87, is still considered “Mr. Hockey” in Muskegon.
McLay, a Kenora, Ontario, native who first came to Muskegon in 1960 (the same year that the downtown hockey arena opened), tallied more than 1,000 points over his 13 seasons with the Muskegon Zephyrs and later, the Mohawks.
McLay moved in with the family after his wife, Peggy, died four years ago, and regularly regales his grandsons with his “old-time hockey” stories.
Jene picked up her father’s passion for sports and has been a natural in the Crusaders’ “team mom” role – organizing meals, carpools, fundraisers and sending out emails for game and schedule changes, among other things.
On their father’s side is Grandpa Fred Convertini, a California native who played in the 1966 Rose Bowl as an offensive lineman at Michigan State – as part of what is considered the top offensive line in MSU history.
Kolin certainly inherited his father’s athletic ability, making first-team all-state in football (running back), wrestling and track & field (pole vault) during his senior year of 1989-1990. He went on to play defensive back at Eastern Michigan University.
He also picked up his father’s humility and toughness, the latter which was put to the test in 2014 when he was diagnosed with cancer.
“Kolin’s cancer really brought us together as a family,” explained Jene. “We didn’t know how long we had, and we decided we weren’t going to do travel sports any more. I didn’t want to be in Chicago and Kolin in Detroit for the weekend and then we say hi on the way out the door to work on Monday morning. We decided to spend more time together.”
Like their grandfathers and father, all four of the Convertini boys were known for their dependability, rarely if ever missing games due to sickness or injury.
In fact, Bryan suffered an injury in the opening football game of his junior season, then played the remaining 10 games on what was later determined to be a broken left ankle – and, by the way, he earned first-team all-state as a defensive back with five interceptions.
“It hurt so bad,” Bryan said, shaking his head. “But I needed to be out there. My team needed me to be out there.”
Home cooking
The Convertini house in Norton Shores has been a gathering place for MCC athletes for years.
It all started when the boys were little, wrestling between the couches and shooting pucks at the walls in the basement.
Later on, that basement became the annual meeting spot for the MCC football team for “Selection Sunday,” when the team would learn its draw for the postseason playoffs.
Mason and Nolan, the two older boys, certainly enjoyed the most team success. Mason was part of three straight Division 8 championship football teams from 2014 to 2016. Nolan, meanwhile, played in three national championship games (with two titles) as a member of the Hope College men’s club hockey team.
The two younger boys had less team success, in large part because MCC really started struggling with numbers, but Sam and Bryan certainly did all they could and were rewarded with individual accolades.
Sam was the first of the brothers to make first-team all-state, earning the honor as a tight end in 2021. Bryan did one better, making all-state twice – after his junior year as a defensive back and his senior year as an “athlete” for his contributions all over the field.
Bryan also made first-team all-state last year in baseball, batting .478 as an outfielder.
In football, he rose above his broken ankle as a junior to rush for more than 800 yards and 11 touchdowns. In a win over Benton Harbor, he had a rushing TD, a passing TD, a receiving TD and returned an interception for yet another TD. This past fall as a senior, he threw for 880 yards and rushed for 621, while making a team-high 81 tackles in his first year at linebacker.
But when asked about the individual highlight of his football career, he doesn’t hesitate.
“That would have to be my freshman year, when I threw a halfback pass to my brother (Sam) for a touchdown,” recalled Bryan, noting a play that occurred in a victory over Muskegon Heights Academy during what ended as the 500th win in MCC football history.
Going out with a bang
Bryan hopes to tack on some additional highlights over the next month of baseball season, effectively writing a happy ending to the Convertini novel.
The Crusaders’ baseball team is off to an 11-4 start after a home sweep of Byron Center Zion Christian on Tuesday, during which MCC pitchers allowed just one run over two games.
Bryan is currently batting .375 while playing the critical position of shortstop, out of need, since he is a natural outfielder.
He would love to have a repeat of his freshman year, when he batted leadoff and helped the Crusaders to District and Regional championships. MCC had won 11 straight Districts before falling short last spring, so he said avenging that District loss is a major priority.
That would also be an appropriate ending after an uncharacteristic football season when the young Crusaders (who started three 14-year-old freshmen on the offensive line) finished 1-7.
Things went much better in basketball, as Bryan teamed with all-stater Bradley Richards to help MCC to an 11-10 record, its first winning season in six years.
Through winning or losing, MCC football coach Steve Czerwon said the strong Catholic faith of the Convertini family is always front and center.
The family will gather to celebrate in early September, when Mason and his fiancée, Sophie, get married at St. Michael’s Church in Muskegon. That is about the same time that Bryan will be off to Grand Valley, and Czerwon and the MCC football program will begin the post-Convertini era.
“Bryan and all of his brothers have an inner strength which sets them apart,” said Czerwon, who took over as MCC’s head coach in 2013, which was Mason’s freshman year. “All of them respect authority and they want to learn and get better, which is all that you can ask.
“It’s been a pleasure working with their family. We are all going to miss them.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS (Top) Muskegon Catholic Central’s Bryan Convertini takes a look down the third-base line during a baseball at bat. (2) The four Convertini boys take a photo together after one of Bryan’s football games in 2023. From left: Sam, Bryan, Mason and Nolan. (3) Convertini brings the ball upcourt during basketball season. (4) Convertini (22), stands for the national anthem this past fall. (Baseball and basketball photos by Michael Banka. Football photo by Tim Reilly. Family photo courtesy of Jene Convertini.)