Former MHSAA Coach Lands in NHL
By
Geoff Kimmerly
MHSAA.com senior editor
April 5, 2013
This week in the year 2000, Jon Cooper had just finished his first season coaching at any level, having guided the Lansing Catholic hockey team to its first Regional championship in 25 seasons.
It would be the only season Cooper – a local lawyer and former player at Hofstra – would coach the Cougars. But it also was the start of a nearly unimaginable rise that saw him hired to coach the NHL’s Tampa Bay Lightning two weeks ago.
As the saying goes, it couldn't have happened to a nicer guy. Cooper always was friendly and helpful to this then just-starting local media member, and despite his lone season coaching the Cougars quickly built a local fan base that continues to cheer him on from afar.
An NHL.com piece last week led with the high school angle. Click here to check it out. He took over a team 16-18-2 and near the bottom of the Eastern Conference, but Cooper surely will have plenty rooting him on from the MHSAA hockey ranks as he works to bring the franchise back to the playoffs – and we’ll work to catch up with him this summer during his first NHL offseason.
Grand Haven athletics 'Exemplary'
The Grand Haven High School athletic department received this year’s Exemplary Athletic Program Award from the Michigan Interscholastic Athletic Administrators Association during its annual conference last month in Traverse City.
The program was established in 1998 to recognize outstanding athletic programs and give high school administrators a vehicle by which to self-assess their practices and measure improvements.
Characteristics of “exemplary” programs include district-wide commitment, excellence in advancing the growth of well-rounded participants and serving the needs of all involved including parents and staff, and sustained success in teaching the values of high school athletics.
Click for more details on award criteria and a list of previous winners, and additional coverage by Grand Rapids’ WZZM.
Volleyball teams 'dug' deep
Michigan high school volleyball teams playing "Dig Pink" matches combined to raise more than $50,500 for cancer research last fall to rank sixth nationally, according to the Side-Out Foundation, a non-profit organization that heads up the “Dig Pink” initiative.
Class D Engadine raised the most among MHSAA schools – $5,200 – with Kent City, Bronson, Grand Ledge, Allendale, Stevensville Lakeshore, Monroe, Waterford Mott, Coldwater and Grand Blanc also contributing to the grand total. Also, Grand Ledge’s Katie Everts received a Side-Out Ambassador Program award, one of 10 handed out to individuals nationally.
Total, more than $1.1 million was raised nationwide.
Name that trophy
Few if any schools in Michigan have done more work in researching and identifying the trophies in its case than Orchard Lake St. Mary’s, which will celebrate its 100th season of boys basketball in 2013-14.
It's rare the Eaglets historians can’t determine what a trophy celebrated. In this case, hopefully you can help.
We believe it’s a basketball trophy from the 1930s – but haven’t been able to pin down a season or a level of the MHSAA tournament. A few things that make this one unique are the plaque presentation, as opposed to a standard trophy, and the large MHSAA seal in the center. Any ideas? Email me at [email protected].
Giving back to those who gave
Those from the U.S. 23/I-94 area surely remember the tornado that tore through Dexter a little more than a year ago, on March 15, 2012.
Dexter track coaches Bob and Katie Jazwinski are remembering those who helped them rebuild after their home was destroyed by the storm.
In a Second Half report last year, Bob Jazwinski said he’d seen athletes and coaches from Adrian, Ann Arbor Pioneer, Pinckney, Chelsea, Ann Arbor Skyline, Whitmore Lake and the USA junior hockey team among the many who flocked to the community to lend a hand in the cleanup.
The Jazwinskis began repaying the favor three weeks ago on the storm's one-year anniversary with the Dexter F 3.1 Tornado Run/Walk that benefited non-profit organizations that had donated for storm recovery the year before.
Click to read the March 30, 2012 story about Adrian athletes’ contributions to the clean-up.
Last call for basketball
We got off to a late start on entering basketball schedules for this winter – but thanks to some incredibly helpful school, official and fan inputters, we were able to catch up quickly and finish with a nearly-complete list of results and standings for this season.
Still, there are some schools with incomplete schedules or a few scores missing. And before everyone forgets completely about this season, we’re hoping for a little help in finishing this enormous task.
Please check out your team’s page on MHSAA.com and help us fill in missing scores and fix inaccuracies. The latter could include just about anything – an incorrect game date, incorrect opponent or score, team missing from league standings, etc. For corrections, please email me directly at [email protected]. (Note: If a game was cancelled, don’t just delete it – contact me and I’ll add “cancelled” to avoid confusion.)
Why is this important? Two big reasons. First, MHSAA.com publishes the most complete statewide scoreboard with results from every corner of Michigan. And we have the most complete archive of basketball seasons available, currently dating to 2009-10. Help us fill in the blanks, and they’ll be saved for everyone’s benefit for years to come.
I thank you in advance for any help you are able to provide.
PHOTOS: (Top) Jon Cooper's bio appeared in the Lansing Catholic hockey team's yearbook for the 1999-2000 season. (Middle) Grand Haven athletic director Robin Bye (second from right) poses with Gull Lake athletic director and MIAAA Exemplary Committee co-char Marc Troop, Grand Haven athletic secretary Rita Way and Ann Arbor Greenhills athletic director and MIAAA Exemplary Committee co-chair Meg Seng after the Buccaneers received this year's award. (Bottom) Orchard Lake St. Mary's is hoping to identify the championship recognized by this trophy, believed to be from the 1930s.
Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.