AD Inducted to National Hall of Fame
May 7, 2014
By Geoff Kimmerly
Second Half editor
Winter gets hectic so quickly that we’re forced to save some intriguing items that come our way for a sunnier day – and that day is today.
Following are news, notes and a few key links collected over the last few months, including the national Hall of Fame induction of a longtime Michigan athletic director, local recognition for another and statewide acclaim for a group of students putting their video production equipment to good use benefiting all.
Ann Arbor AD Honored Nationally
Former Ann Arbor Huron athletic director Jane Bennett was among five inducted into the National Interscholastic Athletic Administrators Association Hall of Fame in December.
Bennett served 26 years as a teacher, coach, athletic director and assistant principal in Michigan before spending the last decade as a principal at two schools in Montana. She served as athletic director at Huron for 15 years through 2002-03. The NIAAA reported that during her final decade in that position, participation in athletics doubled.
Bennett, who received her bachelor’s and master’s degrees from the University of Michigan, began her career at Huron in 1977 as varsity softball coach and became a math teacher and the co-director of athletics a year later. She coached the softball team 14 seasons before moving into the full-time athletic director position. Bennett was co-founder of the Michigan High School Softball Coaches Association and served as MHSSCA president from 1982-87.
Among other achievements at Huron, Bennett was a leader in a successful campaign to gain voter approval of a $60 million bond package, which included $20 million to improve and expand athletic facilities. She also developed curriculum for an annual varsity captains/head coaches leadership training program and composed handbooks/guidebooks for coaches, athletes and parents.
Bennett also was a valuable contributor to the Michigan Interscholastic Athletic Administrators Association and the NIAAA. She was president of the MIAAA in 1993-94 and a state conference speaker on several occasions. Bennett also served in various NIAAA leadership positions including on the committee that developed the Leadership Training Institute in 1996.
Bennett was named MIAAA Athletic Director of the Year in 1998 and received its State Award of Merit in 1997. She received the MHSAA’s Women in Sports Leadership Award in 1995 and was inducted into the MHSSCA Hall of Fame in 1995. Prior to her selection to the NIAAA Hall of Fame, Bennett was honored with the NIAAA Distinguished Service Award in 1998 and the NIAAA Thomas E. Frederick Award of Excellence in 2000. In 2005, she was inducted into the National Council of Secondary School Athletic Directors Hall of Fame, having served as its president in 2003 and been selected as its Athletic Director of the Year in 1998.
PSL's Ward: 'Pillar' of Detroit Athletics
Alvin Ward, the executive director of athletics for the Detroit Public School League and a member of the MHSAA Representative Council, received a 2014 Pillar in the Community Award in April from the Coast II Coast All-Stars, a Detroit-based pro basketball team that plays in the American Basketball Association.
Ward has served as a teacher, assistant principal and principal as well for Detroit Public Schools, and directs programs with a combined 500 coaches and 4,500 athletes.
Linked up
- This winter, the MHSAA Representative Council adopted a number of football practice rules changes aimed at improving player acclimatization at the start of fall and reducing head trauma and injuries. The Adrian Daily Telegram’s Doug Donnelly got responses from a number of coaches from that area of the state; click to find out why they feel these changes are important.
- Port Huron Times Herald writer Paul Costanzo let people know about our Student Advisory Council through the experience of Marlette’s Connor Thomas, one of our juniors and a great contributor this school year.
Power of Awareness
The Kimberly Anne Gillary Foundation works to educate Michigan schools on sudden cardiac arrest and train personnel in CPR and the use of an AED (automated external defibrillator). The video below teaches us again about the importance of awareness.
Saginaw Heritage was awarded $5,000 in April as the winner of the Gillary Foundation’s High School AED Contest. Students were asked to create a 3-minute video emphasizing the importance of Michigan high schools being adequately prepared to respond to a sudden cardiac arrest or related event on school property.
Randy and Sue Gillary created the foundation after their 15-year-old daughter Kimberly – an athlete at Troy Athens – died after suffering sudden cardiac arrest in 2000. The contest judges were Kimberly’s sisters Emily Kucinich, Jennifer Gregroy and Katie Gillary.
As of April 1, the Gillary Foundation had raised $1.2 million and donated 650 AEDs to schools – with three lives having been saved with donated AEDs. For more, click www.kimberlysgift.org.
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
2025 Made In Michigan
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)