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An Athlete’s Father

December 16, 2014

My father died two years ago today. His life was filled with extraordinary success as an athlete and coach and was complimented with countless accolades as an administrator. But what he was best at was being a father.

He was especially adept – instinctively, not by any book of instruction – at being an athlete’s father.

The only unsolicited advice I can ever remember him offering me was to “stay tense through the whistle” on the football field, believing a player was most at risk of injury when letting down in anticipation that the play was ending.

Dad never critiqued my play or criticized the coach’s play-calling. If there was ever a parent who had earned the privilege of hovering, it was he; but he never did.

Dad understood that most people need praise more than a push, and approval more than advice. As an athlete’s father, he was perfect.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates