Logo

Battle of the Fans

March 27, 2012

Guests at the MHSAA Girls and Boys Basketball Tournaments at Michigan State University’s Breslin Center the past two weekends saw the result of the MHSAA’s first “Battle of the Fans.”  The idea came from the MHSAA’s Student Advisory Council, and it spread through social media.  Read about it here.

We embraced this idea of our Student Advisory Council because a “Battle of the Fans” is something we can do, and most other youth sports cannot.  In the world of youth sports, fans are almost unique to school sports.  Fans aren’t found at AAU tournaments or US Soccer Development Academies like they are at school sports events.

We embraced this idea because fans are a part of what defines school sports and makes high school sports different than other youth sports, and makes interscholastic athletics a tradition in the United States like nowhere else in the world.

We embraced this idea because some people say that high school sports attendance is down and school spirit is declining.  This initiative demonstrates that is not true everywhere, and doesn’t need to be true anywhere.  It can help to motivate better spirit in more schools.

We embraced this idea to get more people talking about what is and is not good sportsmanship, and to encourage students to reengage in school events in more positive ways.  This should make for more and even better competition, and dialogue, in 2013.

More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.