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Challenging Change

January 2, 2014

Everywhere we turn, we hear or read that things ought to change because, well . . . “The times are changing.”

How we raise children, how we educate students, how we work and worship . . . everything is subject to change, we’re told, because “times change.”

I suppose if we had evidence that the changes made in previous decades, because “It’s the 80s” or “It’s the New Millennium,” had really improved our world, I might be more taken with change for change’s sake today. But I see little evidence of stronger families, better schools, more fulfilling work or more faithful congregations today than in previous decades. Rather, I see a world in worse shape in many ways, even in the only part of that world where I have any expertise: sports.

One of the problems of youth sports today is the over-programming of our kids. A superficial comparison with youth sports of 2014 vs. 1964 reveals that today we have many more well-organized leagues in many more sports for many more kids than 50 years ago. They have better facilities, equipment and uniforms. They have coaches and officials and even boards of directors to hear the complaints and protests.

By contrast, in the 1960s there were just a few organized leagues in a few sports for a few kids; but even those kids spent most of their playing time in pickup games where they chose up sides, set the ground rules, and made the calls themselves. They settled arguments on the spot. They had to bring their own equipment, and take care of it. And if the ball went out of play, they had to hunt for it until they found it; because a lost ball meant not only that the game was over, it might also have meant the entire season was over.

When did kids learn more from youth sports: in the 1960s world of pickup games they managed for themselves, or in the more recent world of adult-directed travel teams and tournaments and trophies? Just because “times are changing,” should we program out all that was good about youth sports 50 years ago?

Of course not. Which is why those in our schools who want more and more contests for younger and younger grade levels must be cautious. It is possible to get too much of a good thing, and to get a good thing too soon.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates